Fast Track SEO Marketing
Search Engine Optimisation (SEO) is becoming increasingly tricky. This training course will enable you to build an organic search marketing strategy that will attract more of the right visitors to your website, boost online conversions and stand out in today’s fiercely competitive online marketplace.
1-day course | various dates | London
Research, Trends and Best Practice
1. Introduction Benchmarking a company’s performance against an external measure may seem challenging, but with an understanding of the types of benchmarking processes and which information to benchmark within each type companies can ensure they are measuring the right changes. Auditing a company’s performance against various metrics is an important part of understanding where the […]
1. Changes in SEO Contributor The following report has been written by Chris Green, Head of Search at StrategiQ. The following report summarises the key changes in search since 2016, when the last Econsultancy SEO Best Practice Guide was published. Changes to SEO came thick and fast during that period, and show no sign of […]
"Globally, 59% of marketing influencers say they use SEO and social media strategy to increase website traffic"
Browse and export thousands of charts, statistics and market data like this, in the Internet Statistics Database. Constantly updated to reflect the latest findings.
From the Blog
The search community is constantly awash with rumours about how search is changing. It’s sometimes difficult to know what to believe, so in this post I review five popular rumours that are currently doing the rounds. How valid are they? And what is the real impact they are likely to have? Rumour 1: Mobile is […]
Today, optimizing for search is optimizing your customer’s experience. As people query a search engine on their laptop, ask a voice assistant for help, or use their mobile device to find nearby solutions to their needs, brands must be positioned to appear in these critical decision-making moments.
In 2020, Instagram is a major force in social media. With more than one billion active users every month, it is increasingly the place to be for many businesses who want to promote themselves – and since the introduction of Instagram Checkout in early 2019, a place for businesses to sell their products directly.
The ongoing outbreak of novel coronavirus (2019-nCoV) has created a global emergency and some of the companies whose products can potentially help individuals stop the spread of the disease are using rapid-response marketing to reach consumers who are concerned about their safety.
Companies that offer online tax preparation in the US will no longer be able to hide their free filing offerings from search engines after an exposé revealed that they were engaging in the practice.
In recent months, many content publishers have been enjoying higher levels of mobile traffic from a new source: Google’s Discover feed.
What search marketing is and how paid and organic search aid visibility.
Discover which factors and on-site capabilities determine where you rank.
Key good practice insights for external link building and management.
Learn some of the key ways to track and measure SEO performance aligned with business goals.
Templates for Marketing Projects
Need to convince your boss that search engine optimisation is right for your company? Want to be sure you spend your budget in the best possible way? Our Business Case can help by providing research, tips and information from the experts.
If you’re considering working with a search engine optimisation (SEO) agency, our Request for Proposal (RFP) template and guidance notes will improve your procurement process.
What does a good SEO audit look like? What should you expect? Download this template to understand some of the factors you should consider when assessing your site.
Is your RFP process protecting your business interests? This template provides you with a checklist of SEO requirements to include in your RFP, to ensure that the platform delivered enables you to optimise content to support SEO goals.