Fast Track SEO Marketing
Search Engine Optimisation (SEO) is becoming increasingly tricky. This training course will enable you to build an organic search marketing strategy that will attract more of the right visitors to your website, boost online conversions and stand out in today’s fiercely competitive online marketplace.
1-day course | various dates | London
Research, Trends and Best Practice
SEO Best Practice: Technical SEO
1. Introduction Technical SEO can mean the difference between a website ranking well or not ranking at all. Technical SEO skills have become increasingly important because search engines such as Google factor site performance into their algorithms, especially given the growth of mobile. Each technical, design and content decision will affect technical SEO. However, technical […]
"Globally, 59% of marketing influencers say they use SEO and social media strategy to increase website traffic"
Browse and export thousands of charts, statistics and market data like this, in the Internet Statistics Database. Constantly updated to reflect the latest findings.
From the Blog
Search trends: how will search marketing and SEO evolve in 2021?
2020 has been an eventful year for SEO practitioners, PPC specialists and anyone working in the field of search marketing.
To understand behaviour shifts and optimize content, SEO is now mission critical
In a new report written by Econsultancy in partnership with DeepCrawl, we explore the value of SEO and organic search in striving for top digital performance. In particular, we explore the strategies to effectively align investments to marketing goals, challenges frequently experienced and approaches to overcoming barriers.
Preparing for Google’s Page Experience update: what should marketers do between now and May?
Google recently announced that its Page Experience ranking update, which uses Core Web Vitals along with a number of other metrics to assess user experience quality, will be rolling out in May 2021. How can marketers best use the time between now and May to prepare for the change?
10 technical SEO considerations for Shopify
From fixed URL structure to international setup and performance optimisation – Vervaunt MD Paul Rogers and NOVOS Founder Sam Hurley go through 10 technical Shopify SEO considerations.
How travel brands can inspire confidence in the sector through content strategy and SEO
With a gradual lifting of restrictions on travel, consumers are beginning to cautiously consider venturing abroad. How can travel and hospitality brands capitalise on increasing search interest in travel and inspire confidence in the sector?
33 examples of great meta descriptions for search
The meta description that accompanies your website or webpage in search results can determine whether or not a searcher clicks through to your site. Here are some tips on how to write a good one and why meta descriptions are important, along with 33 best practice examples from around the web.
Search marketing fundamentals
What search marketing is and how paid and organic search aid visibility.
SEO: on-site optimisation
Discover which factors and on-site capabilities determine where you rank.
SEO: off-site optimisation
Key good practice insights for external link building and management.
Measurement and reporting for SEO
Learn some of the key ways to track and measure SEO performance aligned with business goals.
Templates for Marketing Projects
SEM: Search Engine Optimisation (SEO) Business Case
Need to convince your boss that search engine optimisation is right for your company? Want to be sure you spend your budget in the best possible way? Our Business Case can help by providing research, tips and information from the experts.
SEM: SEO Request for Proposal (RFP)
If you’re considering working with a search engine optimisation (SEO) agency, our Request for Proposal (RFP) template and guidance notes will improve your procurement process.
SEO Performance Audit Digital Marketing Template Files
What does a good SEO audit look like? What should you expect? Download this template to understand some of the factors you should consider when assessing your site.
RFP Checklist Digital Marketing Template Files
Is your RFP process protecting your business interests? This template provides you with a checklist of SEO requirements to include in your RFP, to ensure that the platform delivered enables you to optimise content to support SEO goals.