SEO

The latest Search Engine Optimisation (SEO) best practice, market data, trends, training and more

SEO Best Practice Reports

SEO Large

SEO for 2021 Webinar

A webinar drawing on latest updates to Econsultancy’s SEO Best Practice Guide, covering topics including Google’s recent changes to ranking factors, the growth in search functionality through AI and updates to fraggles, from passages in search results to Google’s new ability to understand the content of video.

SEO Best Practice: Technical SEO

An in-depth guide looking at the technical considerations for SEO, including how technical decisions can affect a website’s compatibility with search engine guidelines and a site’s ability to be ranked for relevant keyword searches. Part of Econsultancy’s SEO Best Practice Guide.

SEO Best Practice: Changes in SEO

A look at key changes in search since 2016, detailing updates including interface updates and changes within the industry – how shifting approaches towards optimisation for search engine visibility also contribute to overall change.

SEO Best Practice: Benchmarking and Auditing

This report is part of Econsultancy’s SEO Best Practice Guide, with this section looking at how to benchmark a company’s performance against external measures, examining the aspects of the benchmarking and auditing process that you should undertake as part of your SEO planning and strategy.

SEO Best Practice: Guidelines and Compliance

This report is part of Econsultancy’s SEO Best Practice Guide, with this section helping marketers to identify what practices to avoid, as well as explaining the difference between a true penalty and algorithmic suppression and how to detect fluctuations in traffic.

SEO Best Practice: International SEO

This report is part of Econsultancy’s SEO Best Practice Guide, with this section explaining some of the most important areas marketers will need to consider to successfully launch into a new market, from how to set up a website to devising and running an international SEO campaign.

SEO Best Practice: Link Strategy and Tactics

This report is part of Econsultancy’s SEO Best Practice Guide, with this section explaining how to develop an effective link building strategy that encourages organic traffic and how to avoid the potentially damaging penalties handed down by search engines.

2 Min

PPC

What PPC is, how it works, the different ad formats and the importance of optimisation.

Econsultancy
24 Min
SEO

Search Engine Marketing: SEO

An introduction to SEO: why it’s important and how it works. Learn about the key principles of SEO and be introduced to on-page and off-page activity, along with keyword research and how to apply it.

Econsultancy
30 Min
Search engine marketing PPC

Search Engine Marketing: PPC

Gain an understanding of Paid Search and PPC, how it works, and how it differs from SEO. Learn about the auction model and how this affects costs, along with keywords, key phrases and targeting options.

Econsultancy

Search Trends

SEO Best Practice: Changes in SEO

A look at key changes in search since 2016, detailing updates including interface updates and changes within the industry – how shifting approaches towards optimisation for search engine visibility also contribute to overall change.

Articles on SEO

Close-up photograph of a bottle of Baileys alongside a glass that has a small amount poured into it.

Diageo on D2C strategy, owning search and adapting to new consumer moments

For brands who primarily sold to or interacted with customers via a physical venue, the Covid-19 pandemic and the lockdown that it brought prompted an abrupt shift towards finding ways to interact with customers in the digital realm instead. This was particularly true for beverage company Diageo, which owns drinks brands like Guinness, Baileys, Smirnoff, […]

33 examples of great meta descriptions for search

The meta description that accompanies your website or webpage in search results can determine whether or not a searcher clicks through to your site. Here are some tips on how to write a good one and why meta descriptions are important, along with 33 best practice examples from around the web.

SEO: What makes a good link?

A range of factors determine a good link from a bad or inconsequential one. In this article we look at seven ways to evaluate an inbound link. This is an excerpt from Econsultancy’s SEO Best Practice: Link Strategy and Tactics Guide.

Fact-checking five rumours about the way search is changing

The search community is constantly awash with rumours about how search is changing. It’s sometimes difficult to know what to believe, so in this post I review five popular rumours that are currently doing the rounds. How valid are they? And what is the real impact they are likely to have? Rumour 1: Mobile is […]

How SEOs can benefit from using AI and automation

Today, optimizing for search is optimizing your customer’s experience. As people query a search engine on their laptop, ask a voice assistant for help, or use their mobile device to find nearby solutions to their needs, brands must be positioned to appear in these critical decision-making moments.

Templates for Marketing Projects

webinar

Fast Track SEO Marketing

Search Engine Optimisation (SEO) is becoming increasingly tricky. This training course will enable you to build an organic search marketing strategy that will attract more of the right visitors to your website, boost online conversions and stand out in today’s fiercely competitive online marketplace.

1-day course | various dates | London

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