Fast Track SEO Marketing
Search Engine Optimisation (SEO) is becoming increasingly tricky. This training course will enable you to build an organic search marketing strategy that will attract more of the right visitors to your website, boost online conversions and stand out in today’s fiercely competitive online marketplace.
1-day course | various dates | London
SEO Best Practice: Benchmarking and Auditing
1. Introduction Benchmarking a company’s performance against an external measure may seem challenging, but with an understanding of the types of benchmarking processes and which information to benchmark within each type companies can ensure they are measuring the right changes. Auditing a company’s performance against various metrics is an important part of understanding where the […]
SEO Best Practice: Changes in SEO
1. Changes in SEO Contributor The following report has been written by Chris Green, Head of Search at StrategiQ. The following report summarises the key changes in search since 2016, when the last Econsultancy SEO Best Practice Guide was published. Changes to SEO came thick and fast during that period, and show no sign of […]
"Globally, 59% of marketing influencers say they use SEO and social media strategy to increase website traffic"
Browse and export thousands of charts, statistics and market data like this, in the Internet Statistics Database. Constantly updated to reflect the latest findings.
US tax return prep companies can no longer direct search engines not to index their Free File landing pages
Companies that offer online tax preparation in the US will no longer be able to hide their free filing offerings from search engines after an exposé revealed that they were engaging in the practice.
What is Google Discover, and how can you increase your chances of being featured?
In recent months, many content publishers have been enjoying higher levels of mobile traffic from a new source: Google’s Discover feed.
How one company’s rebrand and domain name change led to SEO disaster
A once high-flying startup has laid off 80% of its employees and its survival is in doubt following a botched rebrand involving a domain name change that reportedly caused it to lose 80% of its organic Google search traffic.
Machine learning offers a data-led way of analysing link relevancy for SEO
Analysing the link profile of a website is one of the most important parts of developing an SEO strategy.
Is Google’s new BERT technology another nail in traditional SEO’s coffin?
Last week, Google unveiled Bidirectional Encoder Representations from Transformers, or BERT, which Google VP of search Pandu Nayak calls “the single biggest change we’ve had in the last five years and perhaps one of the biggest since the beginning of the company.”
What SEO beginners need to know: a basic skills guide
SEO is a fundamental skill in a marketer’s arsenal – maybe not the more technical aspects, but a good, solid understanding should be a prerequisite.