It’s time for another roundup of the best US digital marketing stats we’ve seen in the past week or so.
This time we’re looking at the online shopping habits of the younger generation, the rising popularity of Snapchat, and even more ad blocking stats.
More than half of US millennials regularly use paid news content
A recent survey by the American Press Institute has found that more than half of millennials have used paid news content – whether print or digital or a combination of the two – in the past year.
40% say they have paid out of their own pockets, which contrasts with the common belief that millennials expect everything for free.
Digital will account for more than half of all US out-of-home spending within three years
According to research by eMarketer, digital out-of-home (DOOH) spending will see double-digit growth within the next few years and will be one of the fastest-growing paid media channels.
In 2015, advertisers are forecast to spend $2.96bn on DOOH, with annual growth surpassing 11% and pushing that total to $4.08bn by 2018.
By that same year, DOOH will account for 53% of all out-of-home spending in the US. Currently that figure is 40.8%.
Amazon still top shopping site for teens
According to an infographic by Piper Jaffray, Amazon is by far the most popular shopping site for teens.
38% of respondents cited it as their favorite place to shop online, while the second most cited site, Nike, trailed well behind with 8%.
Check out the infographic below for more stats:
Snapchat achieves 4bn daily video views
The figure, cited by a recent International Business Times report, means the increasingly popular messaging app is now tied with Facebook when it comes to video views.
It comes after Snapchat CEO Evan Spiegel forecast that the social network’s new Sponsored Selfie Filters will reach up to 16m viewers a day.
Snapchat more popular than Facebook among US teens
According to a survey by Piper Jaffray, Snapchat has surpassed Facebook in popularity when it comes to American teens.
19% of US teens say Snapchat is the most important social network.
44% of males and 42% of females using ad blockers
New research by Trendera has found that slightly more men than women use ad blocking software, although the difference is negligible.
In terms of age groups, the split is fairly similar again. 49% of 13-20 year olds use ad blocking software while the figure for both 21-35 year olds and 36-50 year olds is 50%.
These figures suggest the problem is not confined to any particular group, but rather prolific across all internet users.
Smartphone traffic grows 100% year-on-year
Research by Adobe has found that smartphone traffic from social networks has grown 100% year-on-year, while desktop traffic of the same type grew only 12% and tablet only 9%.
This is further evidence of mobile’s seemingly unstoppable growth across various online channels.
For lots more up-to-date statistics…
Download Econsultancy’s Internet Statistics Compendium, a collection of the most recent statistics and market data publicly available on online marketing, ecommerce, the internet and related digital media.
It’s updated monthly and covers 11 different topics from advertising, content, customer experience, mobile, ecommerce and social.