We’re not here to try and measure ROI so please don’t leave any snarky comments nor troll me on Twitter.

Now let’s begin…

Tinder sex trafficking

In what is surely some kind of world first, Ireland’s immigration council used Tinder to highlight the problems with sex trafficking.

Fake profiles were setup on the dating app featuring a range of profile pictures that started with a normal girl before showing the impact of physical abuse.

The images got progressively worse before showing a message reading: “Sex trafficking victims have no options. You have the option to help end it now.”

Clearly the idea was to create a high impact campaign that grabbed headlines as much as it influenced individual Tinder users.


A charity campaign that uses the hashtag #giveacrap and asks people to tweet at Mick Jagger was always going to make it onto this list.

Rehabstudio came up the idea to raise awareness of World Toilet Day and WaterAid, though I don’t think either officially endorsed the app.

It worked by taking the estimated wealth of celebrities then working out how much they’d usually earn in the time it takes to go to the toilet.

Users could then tweet this figure at the celebs along with a message asking them to donate that amount to WaterAid.

You can also work out the value of your ‘daily dump’ using the ‘cack-u-lator’.

It’s quite childish and unlikely to actually get Sir Mick to donate the $1,045 he earns while in the loo, but it’s creative and quite fun. 

Secret Scan-ta

Christmas is just round the corner so it won’t be long before we’re all forced to take part in an office secret Santa game.

Tesco has seen a window of opportunity here and created a Secret Scan-ta app. It works by reading a person’s Twitter feed then suggesting a gift idea based on their interests.

The gift suggestions are quite terrible, but the app is a good idea and one that people might have a bit of fun with.


Lewis Hamilton had the fastest F1 car this season, which meant he won the 2014 championship.

To celebrate he asked fans to submit footage of themselves in the build up to the final race of the season using a custom-built mobile app.

Four short films were published on YouTube in the three day leading up to the Abu Dhabi Grand Prix, then one final one was created showing fans watching the race.

Personally I find it all a bit too cringing to watch but it’s still a great way to reward fans and make them feel involved in Hamilton’s championship win.

Thomson Airways

Thomson Airways is giving Instagram users the chance to name its new 787 aircraft.

To enter users have to take a photo of a Thomson 787 and tag it using the hashtag #787pics.

It runs from the middle of November until January 14, at which time five of the best entries will be posted on the company’s Facebook page.

The image that collects the most ‘likes’ will then be crowned the winner and the airplane will be named after the Instagrammer. They will also get a trip for two to Mauritius.


Thomson ran a similar campaign to name its last 787, however that used Twitter instead of Instagram.

It’s a very simple idea but the prize is decent so it should generate some interest. There have already been 245 photos posted using the hashtag in less than two weeks.

One issue is that it’s not particularly easy to enter as you’d have to go out of your way to spot a 787, unless you’re going on holiday already of course.


H&M used Twitter to slowly unveil a new Alexander Wang range of clothing using the hashtag #AWxHMreveal.

Anyone using the hashtag in the lead up to the launch was sent a personalised image. If they used it again they were sent further images and videos of the new range.

This type of personalised campaign has been done before, but it can be very effective as the user feels they are getting something unique in return for using the hashtag.

H&M also put a different spin on it by encouraging people to keep using the hashtag to reveal additional content.

Ted Baker

Ted Baker is due to open a new outlet at Heathrow Terminal 4 at the end of November and is promoting this momentous occasion by giving away two suitcases.

To enter you just have to upload a picture of your favourite holiday moment to either Twitter or Instagram using the hashtag #TedBakerT4.

This is another incredibly simple social campaign, but if it gets people talking about the brand then it can only be a good thing.