Shira Feuer

About Shira Feuer

Shira Feuer is a marketing and brand consultant and advisor. Her experience spans renowned global brands such as Disney and Burberry, international media agencies and high growth, venture-backed startups. With versatile experience leading global and regional teams across brand and performance marketing, Shira applies a strategic and data-driven view to marketing solutions. Her interest in consumer neuroscience is driven by a passion for understanding the intersection of creative storytelling and branding with technology and analytical thinking

Consumer Neuroscience and Digital Marketing

1. Introduction 1.1. Executive summary Billions are being spent on digital marketing each year[1] and the availability of digital analytics is better than ever. Although these tools are hugely beneficial to brands, they empower digital marketers to understand the ‘what’ much more than the ‘why.’ With a heavy focus on machine-optimised performance marketing, many new […]