Shira Feuer

About Shira Feuer

Shira Feuer is a marketing and brand consultant and advisor. Her experience spans renowned global brands such as Disney and Burberry, international media agencies and high growth, venture-backed startups. With versatile experience leading global and regional teams across brand and performance marketing, Shira applies a strategic and data-driven view to marketing solutions. Her interest in consumer neuroscience is driven by a passion for understanding the intersection of creative storytelling and branding with technology and analytical thinking

Consumer Neuroscience and Digital Marketing

This report explains how consumer neuroscience and consumer psychology can benefit digital marketers for strategy and implementation. It examines consumer neuroscience as a market research discipline, and explores cognitive concepts that can be directly applied by digital marketers.