An increasing amount of traffic to e-commerce sites is coming from Google, according to new stats.
The proportion of visits shopping and classifieds sites received from the search engine almost doubled from 8.7% in May 2006 to 15.55% last month, Hitwise US reported.
Hitwise’s LeaAnn Prescott said the amount of traffic shopping e-commerce sites were getting from search engines overall, versus other sources, increased only 0.7% over the same period to 24.95%.
The discrepancy shows Google is continuing to forge a commanding lead in the search engine sector.
Google last week enjoyed a massive 78% UK market share, even though, of all the rival search engines, Yahoo! has gained quickest, boosting its share by 13% to rest on 8.6% of the market.
Prescott said Google’s “traffic, share of search, and impact on e-commerce websites have grown in lockstep over the past year”.
The biggest observation, however, is the arrival of MySpace as a truly significant source of customer leads for shopping sites, which now receive 3.15% of visits from the social networking site – up 86.1% over the year.
Prescott attributed the growth to either a general 67.1% increase in MySpace’s hits over the same period, shops doing more display advertising at the site or to the greater prevalence of retailers’ adverts via MySpace’s Google AdWords deal.