Virtual instructor-led training in digital marketing: Econsultancy releases spring programme
Econsultancy has released a raft of dates for virtual instructor-led training (VILT) in digital marketing throughout April, May and June.
Simon Derungs
Even more things that I wish agencies understood about clients
I recently wrote a blog post that drew upon my eye-opening experience when I went client-side after a long(ish) career in agencies.
What agencies should know about clients (but probably don’t)
I’ve laughed at this cartoon for years. It was originally created by Gary Larson of The Far Side and captioned “The four personality types” – the job titles were added later. But they so beautifully demonstrate the perceptions that we have about each other, clients included.
Learning to market to ‘normal’ people
In a recent presentation at Mumrella360, Mark Ritson showed a graph that really caught my eye.
What’s the secret of great training? Time.
What’s the most important ingredient in a successful training programme? And by successful, I mean training that actually results in learning that embeds new skills and behaviours. Obviously, the right trainer is critical, as is an appropriate learning environment and relevant and engaging course content. But I’d say that the most important element is the […]