On 12 November Sir John Hegarty, one of the world’s most respected ad men, is set to lead a world record attempt at day two of the Festival of Marketing.

Hegarty, who famously oversaw Levi’s campaigns from ‘the launderette’ to Flat Eric (casting an unknown Brad Pitt along the way), will be joining ad tech company Scoota to teach the largest marketing lesson ever taught.

The lesson will focus on the evolving landscape of online advertising and how some creative industries have been slow to embrace technology.

To take part in the record attempt join us on the headliner stage on 12 November at 4.20pm.

Guinness World Records will be on hand to adjudicate and will also be offering delegates the chance to break a variety of other records at their festival stand.

Sam Fay, Guinness World Records’ SVP of global brand strategy, will also be sharing examples of record-breaking, multichannel campaigns on day two of the festival, which boasts headline speakers including Alan Sugar and Chris Hadfield.

If you’re due to attend the festival, we’ll see you at Tobacco Dock in the heart of London’s East End.

I’ll leave you with some of the most iconic Guinness World Records…