Skills and Capability

The latest best practice, industry interviews, trends and data related to digital marketing skills and capability

Research, Trends and Best Practice

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Effective Remote Working for Marketers Best Practice Guide

1. Introduction Due to the Covid-19 outbreak, an increasing number of organisations is ordering their workforces to work from home for the foreseeable future, meaning many businesses and teams are facing new and unprecedented challenges. Econsultancy has created this Best Practice Guide to provide marketers with the essential techniques to empower successful and powerful remote […]

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"Globally, 74% of CEOs say they are concerned about the availability of key skills in their organisation’s growth prospects"

Browse and export thousands of charts, statistics and market data like this, in the Internet Statistics Database. Constantly updated to reflect the latest findings.

From the Blog

Rory O’Connor, Founder and CEO of Scurri, on how retailers are adapting during Covid-19

Rory O’Connor is the founder and CEO of Scurri, a provider of software that connects and optimises the ecommerce ordering, shipping, and delivery process. Econsultancy caught up with him to find out his view on the long-term trends affecting retail, how retailers have been adapting to the pandemic, and what advice he would give to young junior professionals just entering the industry.

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Skills of the Modern Marketer Webinar

This Econsultancy webinar touched at key trends from the Skills of the Modern Marketer report which has three main objectives:

  • To identify the key skills required for a successful career in modern marketing.
  • To identify some of the key issues, challenges and opportunities around developing modern marketing skills.
  • To provide marketers with guidance in terms of what skills they need to think about developing in the near future.

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