Skills and Capability

The latest best practice, industry interviews, trends and data related to digital marketing skills and capability

Research, Trends and Best Practice

Explosion of colored powder on black background

Short Guide to Skills of the Modern Marketer

 Introduction This guide summarises the key findings from Econsultancy’s Skills of the Modern Marketer report, which examines the changing marketing landscape and the key skills required to be successful in this environment. It outlines three of the most important areas for marketers to focus on – knowledge of marketing concepts, understanding of data as a […]

Explosion of colored powder on black background

Skills of the Modern Marketer

1. Foreword When I ask senior marketers to tell me what marketing framework they are most familiar with, they often suggest the 4Ps (Product, Price, Place and Promotion). This model was first published in 1960 by American marketing professor Edmund Jerome McCarthy in his book Basic Marketing: A Managerial Approach. This was in an era of […]

stats

"Globally, 74% of CEOs say they are concerned about the availability of key skills in their organisation’s growth prospects"

Browse and export thousands of charts, statistics and market data like this, in the Internet Statistics Database. Constantly updated to reflect the latest findings.

From the Blog

Explosion of colored powder on black background

Skills of the Modern Marketer Webinar

This Econsultancy webinar touched at key trends from the Skills of the Modern Marketer report which has three main objectives:

  • To identify the key skills required for a successful career in modern marketing.
  • To identify some of the key issues, challenges and opportunities around developing modern marketing skills.
  • To provide marketers with guidance in terms of what skills they need to think about developing in the near future.

Dive into our other topic hubs

B2B