Only 3% of SMEs are planning to start a corporate blog, according to a
by hosting provider Fasthosts.
The firm, which questioned 2,000 small businesses, found nearly half would use a blog to drive traffic and interact with their customers, but far fewer were actually preparing to launch one.
It said the findings suggest that SMEs understand the potential business benefits of running a blog, but are failing to put this awareness into action.
“The corporate blogs of large companies are bound by corporate guidelines and gate keepers, so for small businesses there is far greater opportunity for interesting comment and genuine dialogue with customers,” said Andrew Michael, CEO of Fasthosts.