Snug CEO Rob Bridgman explains how the sofa-in-a-box company provides a great customer experience, from product through to delivery and customer service.

With consumers spending more time at home than ever before during lockdown, smaller, direct-to-consumer brands in home-related categories have capitalised on new demand (and the subsequent shift to ecommerce). Snug, the furniture retailer or ‘sofa in a box’ company, is one such example, having successfully ridden the wave of the pandemic in order to build on previous growth.

I recently spoke with Snug’s CEO and co-founder, Rob Bridgman, to find out how the brand is differentiating itself from others in the direct-to-consumer space, and what he thinks could be in store for the future of retail, post-pandemic.

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