1. Introduction This guide has been written to complement Econsultancy’s Social Media Strategy Best Practice Guide, Social Media Platforms Overview, B2B Social Media Best Practice Guide and Paid Search Best Practice Guide. The purpose of this guide is to provide an overview of the opportunities, risks and the required investment of time, effort and budget […]
1. Introduction This guide has been written to complement Econsultancy’s Social Media Strategy Best Practice Guide, and Content Strategy Best Practice Guide. Its purpose is to provide a snapshot of some of the major social media platforms and the most pressing considerations for marketers looking to generate the most value from social media. It provides […]
1. Executive Summary The definition of celebrity, as we know it, is changing. Thanks to the advent of social media and the subsequent rise of online influencers, a new generation of talent has emerged for traditional celebrities to compete with. Over the past year particularly, some impressive brand deals have been won by social media […]
Windscreen repair and replacement brand Vetrocar boosted online quotes and increased brand popularity by 10% by transforming its online presence, publishing car-focused content on social and running omnichannel ads.
Social Chain works with ASOS and Nike to promote the app #FindItWithNike, which used image recognition to help fashion fans discover new looks, reaching 20 million people and achieving more than 6,000 email sign ups.
Agency Tangent combined user data from sources including Moz, Audience and IBM Watson to develop the ‘El Bot’ chatbot, which reached Stranger Things fans in more than 24 countries and achieved a user retention rate of 88%.
Some observers are expressing skepticism about brands’ motives for boycotting Facebook advertising.
As we head on into March, we’re back with the best digital marketing stats of the week.
In a recent article, I identified reactive marketing as a growing content marketing trend for 2020, following its increased adoption by marketers over the last decade.
