24 Min
Advertising
An overview of digital advertising, how it works and how to align it to your customer journey. The various buying and targeting options; the technology and key enablers, and native advertising.
Social Media Advertising Best Practice Guide
The guide provides a summary of the main self-serve advertising options on these channels, including TikTok, and outlines some of the premium options available to marketers when developing a strategic approach to social media marketing and communications.
How to deal with Facebook’s view-through conversions when aggregating data from multiple platforms
In this article, Demandmore’s Wesley Parker unpacks why Facebook’s counting of view-through conversions in their attribution model creates this issue of “double counting” conversions.
Parker looks at how to solve this with fractional attribution and finally answer the question: are Facebook’s view-through conversions really worth as much as Facebook states they are, or what percentage of a conversion should they really receive?
2 Min
Targeting in Display
How sophisticated tracking techniques are giving marketers better ways to target consumers.
2 Min
Programmatic Essentials
Understand what programmatic means and the key terminology for marketers.
2 Min
Display Creative and Video Advertising
How the video advertising market provides new targeting and content opportunities.
2 Min
Native and Paid Social Advertising
The key types, how they appear to users, and the rich data targeting capabilities.
new
4 Min
Programmatic Optimisation
10 tips for success in optimising programmatic media.
30 Min
Integrated marketing communications
Learn how to actively get your message in front of the right people through all forms of paid, earned, owned and shared activity; and how technology is accelerating opportunity.
The best social stories & campaigns from January 2021
Our social media roundup is back so you can keep up to date with the biggest and best stories and brand campaigns every month. For a deeper dive into social media platform innovation, head over to The Social Quarterly Report.
How to deal with Facebook’s view-through conversions when aggregating data from multiple platforms
With some of our clients seeing as much as two times the revenue in the Facebook Ads interface as Google Analytics for the same campaigns, you could come to the conclusion that Facebook is overstating conversions for their channel. But are they?
Facebook ad boycott: cancel culture is not corporate social responsibility
Some observers are expressing skepticism about brands’ motives for boycotting Facebook advertising.
Vetrocar increases online quote requests by 169% with omnichannel campaign
Windscreen repair and replacement brand Vetrocar boosted online quotes and increased brand popularity by 10% by transforming its online presence, publishing car-focused content on social and running omnichannel ads.
Rekorderlig achieves 5.2X return on ad spend with its Botanicals launch campaign
The drinks manufacturer’s ‘Rekorder-land’ Facebook campaign drove a 28% increase in sales of Rekorderlig products.
#FindItWithNike visual search app reaches 20m with content-led social campaign
Social Chain works with ASOS and Nike to promote the app #FindItWithNike, which used image recognition to help fashion fans discover new looks, reaching 20 million people and achieving more than 6,000 email sign ups.
Fast Track Paid Social Training Course
With the potential to reach huge audiences through sophisticated targeting, paid social has become a powerful marketing tool. Take a strategic approach to this ever-evolving channel and reap the rewards. This one-day Fast Track Paid Social training course covers the essentials of successful social media advertising. It explores best-practice campaigns, tools and techniques that you’ll be able to apply right away.
