Social Media Advertising

The latest social media advertising best practice, trends, case studies, training and more

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"Globally, the average CTR across social ads was 1.45% during Q1 2019"

Browse and export thousands of charts, statistics and market data like this, in the Internet Statistics Database. Constantly updated to reflect the latest findings.

Research, Trends and Best Practice

Social Media Platforms Overview

Social Media Platforms Overview

 1. Introduction This guide has been written to complement Econsultancy’s Social Media Strategy Best Practice Guide,  and Content Strategy Best Practice Guide. Its purpose is to provide a snapshot of some of the major social media platforms and the most pressing considerations for marketers looking to generate the most value from social media. It provides […]

Paid Social Media Advertising

Social Media Advertising

1. Introduction This guide has been written to complement Econsultancy’s Social Media Strategy Best Practice Guide, Social Media Platforms Overview, B2B Social Media Best Practice Guide and Paid Search Best Practice Guide. The purpose of this guide is to provide an overview of the opportunities, risks and the required investment of time, effort and budget […]

The Future of Celebrity Marketing

The Future of Celebrity Marketing

1. Executive Summary The definition of celebrity, as we know it, is changing. Thanks to the advent of social media and the subsequent rise of online influencers, a new generation of talent has emerged for traditional celebrities to compete with. Over the past year particularly, some impressive brand deals have been won by social media […]

Fast Track Training: Paid Social

This popular Fast Track training course covers the essentials of successful social media advertising campaigns. The one-day workshop explores social advertising best practice, tools and techniques for writing copy, bidding strategy, and advice on aligning paid, owned and earned social activity.

1-day course | various dates | London

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