Ethical finance company boosts B2B pipeline by £2.8 million with LinkedIn lead generation strategy
etika partnered with Made By Giants to raise awareness then use engagement insights to message prospects directly.
Social Media Advertising Best Practice Guide
The guide provides a summary of the main self-serve advertising options on these channels, including TikTok, and outlines some of the premium options available to marketers when developing a strategic approach to social media marketing and communications.
Four Star Pizza increases sales and conversions with targeted YouTube advertising campaign
Working with Loud Mouth Media, the Irish pizza takeaway firm used video content to raise brand awareness among consumers most likely to make a purchase.
ALA Insurance’s Instagram campaign drives more profitable sales conversions
Partnering with BIG little LDN, the specialist motor insurance provider created a humorous influencer campaign which differentiated the brand in a competitive market
Social Quarterly: Q2 2023
The latest trends, developments and statistics in social media. Stories this quarter include TikTok’s uncertain future in the US, Twitter’s blue tick U-turn and generative AI developments across the platforms.
Social Quarterly: Q1 2023
The latest trends, developments and statistics in social media. Stories this quarter include new safety features from TikTok and Instagram, AI initiatives from Meta and Quora, and the launch of a new blogging and news feed platform called Artifact.
Social Quarterly: Q4 2022
The latest trends, developments and statistics in social media. Stories this quarter include Elon Musk’s takeover of Twitter and the implications for advertisers, trend-bucking growth from Pinterest, new security features on LinkedIn and Meta’s new monetisation opportunities for creators.
Three examples of FMCG campaigns across TikTok, AR and shoppable video
Despite issues like brand safety and ‘signal loss’ – a term used in the ad industry to refer to attribution difficulties in the wake of new privacy and anti-tracking measures – social media remains a priority for marketers who are eager to reach engaged consumers. Marketers are also using contextual advertising to do so, creating […]
Social advertising in 2023: What do the experts predict?
It has been a tumultuous year in social advertising, as brands and advertisers pulled back on paid social amid macro-economic challenges and iOS privacy updates. So, as we head into 2023, can we expect a different story? We spoke to industry experts to get some insight into what’s to come, with brand safety, first-party data, […]
1
Digital media trends in H2: From rising CPCs to retail media
What does digital media look like in the second half of 2022? We talk to some experts about media budgets, CPCs, CTV, first-party data, and retail media.
Smartly’s Ryanne Laredo on creativity, privacy, and diversity in social advertising
Ryanne Laredo is CCO at Smartly.io – a social advertising automation platform. I recently caught up with Ryanne to discuss her role in depth, how data can enhance ad creativity, and her thoughts on the future of the industry. Tell me about your role… what does a typical day look like for you? In April […]