Social Media Advertising

The latest social media advertising best practice, trends, case studies, training and more

Social Media Advertising Best Practice Guide Pack Shot

Social Media Advertising Best Practice Guide

 ‌ The guide provides a summary of the main self-serve advertising options on these channels, including TikTok, and outlines some of the premium options available to marketers when developing a strategic approach to social media marketing and communications.


How to deal with Facebook’s view-through conversions when aggregating data from multiple platforms

In this article, Demandmore’s Wesley Parker unpacks why Facebook’s counting of view-through conversions in their attribution model creates this issue of “double counting” conversions.

Parker looks at how to solve this with fractional attribution and finally answer the question: are Facebook’s view-through conversions really worth as much as Facebook states they are, or what percentage of a conversion should they really receive?


24 Min


An overview of digital advertising, how it works and how to align it to your customer journey. The various buying and targeting options; the technology and key enablers, and native advertising.

30 Min

Integrated marketing communications

Learn how to actively get your message in front of the right people through all forms of paid, earned, owned and shared activity; and how technology is accelerating opportunity.



Social stories monthly

The best social media campaigns from September 2021

Welcome back to our regular roundup of the stand-out social stories from the month just gone. In September, we saw many brands continue to adopt sentiments of togetherness, authenticity and self-expression in their campaigns as life returns to normal, social lives ramp up, and young people return to school and university. TikTok has maintained its […]

content strategy training

Fast Track Paid Social Training Course

With the potential to reach huge audiences through sophisticated targeting, paid social has become a powerful marketing tool. Take a strategic approach to this ever-evolving channel and reap the rewards. This one-day Fast Track Paid Social training course covers the essentials of successful social media advertising. It explores best-practice campaigns, tools and techniques that you’ll be able to apply right away.

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