24 Min
Advertising
An overview of digital advertising, how it works and how to align it to your customer journey. The various buying and targeting options; the technology and key enablers, and native advertising.
Social Media Advertising Best Practice Guide
The guide provides a summary of the main self-serve advertising options on these channels, including TikTok, and outlines some of the premium options available to marketers when developing a strategic approach to social media marketing and communications.
How to deal with Facebook’s view-through conversions when aggregating data from multiple platforms
In this article, Demandmore’s Wesley Parker unpacks why Facebook’s counting of view-through conversions in their attribution model creates this issue of “double counting” conversions.
Parker looks at how to solve this with fractional attribution and finally answer the question: are Facebook’s view-through conversions really worth as much as Facebook states they are, or what percentage of a conversion should they really receive?
2 Min
Targeting in Display
How sophisticated tracking techniques are giving marketers better ways to target consumers.
2 Min
Programmatic Essentials
Understand what programmatic means and the key terminology for marketers.
2 Min
Display Creative and Video Advertising
How the video advertising market provides new targeting and content opportunities.
2 Min
Native and Paid Social Advertising
The key types, how they appear to users, and the rich data targeting capabilities.
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4 Min
Programmatic Optimisation
10 tips for success in optimising programmatic media.
30 Min
Integrated marketing communications
Learn how to actively get your message in front of the right people through all forms of paid, earned, owned and shared activity; and how technology is accelerating opportunity.
Social Quarterly: Q2 2022
The latest trends, developments and statistics in social media. Stories this quarter include the opening of the first physical ‘Meta Store’, WhatsApp and Facebook’s investment in tools for community development and growth, plus the comeback of ‘real, authentic’ content with Instagram’s reintroduction of the chronological timeline and BeReal’s time-sensitive approach to photo sharing.
Social Quarterly: Q1 2022
The latest trends, developments and statistics in social media. Stories this quarter include Snap’s rise in active daily users and revenue growth, the ASA’s escalation of sanctions against rule-breaking influencers and Pinterest’s continued investment in the creator community with its purchase of video editing app Vochi.
Social Quarterly: Q4 2021
The latest trends, developments and statistics in social media. Stories this quarter include Facebook’s corporate rebrand as Meta, the launch of live commerce on Pinterest TV and TikTok’s inaugural Discover List.
Smartly’s Ryanne Laredo on creativity, privacy, and diversity in social advertising
Ryanne Laredo is CCO at Smartly.io – a social advertising automation platform. I recently caught up with Ryanne to discuss her role in depth, how data can enhance ad creativity, and her thoughts on the future of the industry. Tell me about your role… what does a typical day look like for you? In April […]
Why social media advertising presents a challenge to growth
Good Growth chief product officer Michael Duke offers four ways to determine the real value of social advertising when the majority of users through social media fail to convert.
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The best social media campaigns from November 2021
Welcome back to our regular roundup of stand-out social campaigns.
The best social media campaigns from October 2021
Welcome back to our regular roundup of the stand-out social campaigns from the month just gone.
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The best social media campaigns from September 2021
Welcome back to our regular roundup of the stand-out social stories from the month just gone. In September, we saw many brands continue to adopt sentiments of togetherness, authenticity and self-expression in their campaigns as life returns to normal, social lives ramp up, and young people return to school and university. TikTok has maintained its […]
The best social stories and campaigns from August 2021
Welcome back to our regular roundup of the stand-out social stories from the month just gone.
Vetrocar increases online quote requests by 169% with omnichannel campaign
Windscreen repair and replacement brand Vetrocar boosted online quotes and increased brand popularity by 10% by transforming its online presence, publishing car-focused content on social and running omnichannel ads.
Rekorderlig achieves 5.2X return on ad spend with its Botanicals launch campaign
The drinks manufacturer’s ‘Rekorder-land’ Facebook campaign drove a 28% increase in sales of Rekorderlig products.
#FindItWithNike visual search app reaches 20m with content-led social campaign
Social Chain works with ASOS and Nike to promote the app #FindItWithNike, which used image recognition to help fashion fans discover new looks, reaching 20 million people and achieving more than 6,000 email sign ups.
Fast Track Paid Social Training Course
With the potential to reach huge audiences through sophisticated targeting, paid social has become a powerful marketing tool. Take a strategic approach to this ever-evolving channel and reap the rewards. This one-day Fast Track Paid Social training course covers the essentials of successful social media advertising. It explores best-practice campaigns, tools and techniques that you’ll be able to apply right away.
