Social Media Advertising

The latest social media advertising best practice, trends, case studies, training and more

Social Media Advertising Best Practice Guide Pack Shot

Social Media Advertising Best Practice Guide

 ‌ The guide provides a summary of the main self-serve advertising options on these channels, including TikTok, and outlines some of the premium options available to marketers when developing a strategic approach to social media marketing and communications.

ppc

How to deal with Facebook’s view-through conversions when aggregating data from multiple platforms

In this article, Demandmore’s Wesley Parker unpacks why Facebook’s counting of view-through conversions in their attribution model creates this issue of “double counting” conversions.

Parker looks at how to solve this with fractional attribution and finally answer the question: are Facebook’s view-through conversions really worth as much as Facebook states they are, or what percentage of a conversion should they really receive?

Microlearning

24 Min
Advertising

Advertising

An overview of digital advertising, how it works and how to align it to your customer journey. The various buying and targeting options; the technology and key enablers, and native advertising.

Econsultancy
30 Min

Integrated marketing communications

Learn how to actively get your message in front of the right people through all forms of paid, earned, owned and shared activity; and how technology is accelerating opportunity.

Econsultancy

Articles

Social stories monthly

The best social stories & campaigns from January 2021

Our social media roundup is back so you can keep up to date with the biggest and best stories and brand campaigns every month. For a deeper dive into social media platform innovation, head over to The Social Quarterly Report.

content strategy training

Fast Track Paid Social Training Course

With the potential to reach huge audiences through sophisticated targeting, paid social has become a powerful marketing tool. Take a strategic approach to this ever-evolving channel and reap the rewards. This one-day Fast Track Paid Social training course covers the essentials of successful social media advertising. It explores best-practice campaigns, tools and techniques that you’ll be able to apply right away.

Dive into our other topic hubs

B2B - Econsultancy's Internet Statistics Database

B2B