24 Min
Advertising
An overview of digital advertising, how it works and how to align it to your customer journey. The various buying and targeting options; the technology and key enablers, and native advertising.
Social Media Advertising Best Practice Guide
The guide provides a summary of the main self-serve advertising options on these channels, including TikTok, and outlines some of the premium options available to marketers when developing a strategic approach to social media marketing and communications.
How to deal with Facebook’s view-through conversions when aggregating data from multiple platforms
In this article, Demandmore’s Wesley Parker unpacks why Facebook’s counting of view-through conversions in their attribution model creates this issue of “double counting” conversions.
Parker looks at how to solve this with fractional attribution and finally answer the question: are Facebook’s view-through conversions really worth as much as Facebook states they are, or what percentage of a conversion should they really receive?
2 Min
Targeting in Display
How sophisticated tracking techniques are giving marketers better ways to target consumers.
2 Min
Programmatic Essentials
Understand what programmatic means and the key terminology for marketers.
2 Min
Display Creative and Video Advertising
How the video advertising market provides new targeting and content opportunities.
2 Min
Native and Paid Social Advertising
The key types, how they appear to users, and the rich data targeting capabilities.
new
4 Min
Programmatic Optimisation
10 tips for success in optimising programmatic media.
30 Min
Integrated marketing communications
Learn how to actively get your message in front of the right people through all forms of paid, earned, owned and shared activity; and how technology is accelerating opportunity.
Social Quarterly: Q3 2021
The latest trends, developments and statistics in social media. Stories this quarter include YouTube testing livestream shopping, TikTok extending the length of its videos and Facebook’s Campaign Ideas Generator.
Social Quarterly: Q2 2021
The latest trends, developments and statistics in social media. Social Quarterly distils the most recent data and trends, aiming to provide a guide to what’s happening now in social media and what you should be keeping an eye on.
Social Quarterly: Q1 2021
The latest trends, developments and statistics in social media, distilled by Econsultancy into a guide to what’s happening now and what you should be keeping an eye on.
The best social stories and campaigns from August 2021
Welcome back to our regular roundup of the stand-out social stories from the month just gone.
How should marketers adapt to new privacy measures such as ATT, and what now for personalisation?
New privacy measures are starting to impact the digital advertising landscape, as costs increase and user targeting becomes less efficient following Apple’s ATT rollout. For digital agencies and advertisers, paid social isn’t as straightforward as it once was, and new questions are arising about whether Facebook’s domination of this world will be affected. I spoke […]
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The best social stories and campaigns from July 2021
It’s time for another round up of the best social campaigns from the month gone. July brought us the return of Back to School season, and the much-anticipated delayed Tokyo Olympics, the latter dominating this month’s most engaging activations. In particular, TikTok has made every effort to raise enthusiasm for the great sporting event among […]
The best social stories and campaigns from June 2021
Summer is well and truly here, and we’re back with another roundup of the best social stories and campaigns from June 2021. Lots has been happening in the last four weeks. This time, we’ll be covering campaigns celebrating Pride Month, the Euros and – of course – the return of Love Island and Wimbledon. For […]
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The best social stories and campaigns from April 2021
Spring has arrived, and as lockdown begins to lift, we’ve got another roundup of the best social media stories and campaigns from April 2021. There’s a wide variety of different campaigns to cover this month, ranging from Cadbury’s virtual Easter egg hunt to Dove weighing in on the topic of self-esteem. We’ve also thrown in […]
Data-driven advertisers have a hammer and everything looks like a nail
Nils Andersson Wimby, Agency Director at Isobar Sweden, argues that marketers always need to be open to new perspectives.
Vetrocar increases online quote requests by 169% with omnichannel campaign
Windscreen repair and replacement brand Vetrocar boosted online quotes and increased brand popularity by 10% by transforming its online presence, publishing car-focused content on social and running omnichannel ads.
Rekorderlig achieves 5.2X return on ad spend with its Botanicals launch campaign
The drinks manufacturer’s ‘Rekorder-land’ Facebook campaign drove a 28% increase in sales of Rekorderlig products.
#FindItWithNike visual search app reaches 20m with content-led social campaign
Social Chain works with ASOS and Nike to promote the app #FindItWithNike, which used image recognition to help fashion fans discover new looks, reaching 20 million people and achieving more than 6,000 email sign ups.
Fast Track Paid Social Training Course
With the potential to reach huge audiences through sophisticated targeting, paid social has become a powerful marketing tool. Take a strategic approach to this ever-evolving channel and reap the rewards. This one-day Fast Track Paid Social training course covers the essentials of successful social media advertising. It explores best-practice campaigns, tools and techniques that you’ll be able to apply right away.
