etika partnered with Made By Giants to raise awareness then use engagement insights to message prospects directly.
Social Media Advertising Best Practice Guide
The guide provides a summary of the main self-serve advertising options on these channels, including TikTok, and outlines some of the premium options available to marketers when developing a strategic approach to social media marketing and communications.
Social Quarterly Report
The latest trends, developments and statistics in social media. Stories this quarter include the rise in subscription offerings, feature updates from X, YouTube and Tinder as well as new ad solutions from TikTok and Pinterest.
The latest trends, developments and statistics in social media. Stories this quarter include Twitter’s rebrand as ‘X’, new content formats from TikTok, Twitch and WhatsApp, and the latest generative AI developments across the platforms.
The latest trends, developments and statistics in social media. Stories this quarter include TikTok’s uncertain future in the US, Twitter’s blue tick U-turn and generative AI developments across the platforms.
Experts from House of Performance and Oliver Agency tell Econsultancy how the balance shift from personalisation to privacy is impacting paid social and its measurement.
Paid social media strategies have continued to evolve in the past couple of years, reflecting a mix of technological advancements, shifting consumer behaviour, and the need to stand out in an increasingly crowded online space. But what is impacting the market now? From the continuation of a volatile digital ad market to new platform […]
How effective is TikTok advertising, and how can brands maximise ROI from the platform? We ask the experts.
Despite issues like brand safety and ‘signal loss’ – a term used in the ad industry to refer to attribution difficulties in the wake of new privacy and anti-tracking measures – social media remains a priority for marketers who are eager to reach engaged consumers. Marketers are also using contextual advertising to do so, creating […]
It has been a tumultuous year in social advertising, as brands and advertisers pulled back on paid social amid macro-economic challenges and iOS privacy updates. So, as we head into 2023, can we expect a different story? We spoke to industry experts to get some insight into what’s to come, with brand safety, first-party data, […]