Econsultancy’s Social Media Advertising Best Practice Guide provides an overview of the major social media channels and the most pressing considerations for marketers looking to generate the most value from social media advertising.
Social media now forms a vital part of customer experience, customer service and customer research. This guide provides marketers with a framework for how to approach social CX and customer service and how to integrate that into a broader customer experience strategy.
1. Introduction This guide has been written to complement Econsultancy’s Social Media Advertising Best Practice Guide, Social Media Platforms Overview, Social Media Platforms Trends Report, B2B Social Media Best Practice Guide and Social Selling Best Practice Guide. The purpose of this guide is to provide a framework for developing a social media strategy, as well […]
1. Introduction This guide has been written to complement Econsultancy’s Social Media Advertising Best Practice Guide, Social Media Strategy Best Practice Guide, Social Media Platforms Trends Report, B2B Social Media Best Practice Guide and Paid Search Best Practice Guide. The purpose of this guide is to provide an overview of some of the world’s major […]
1. Introduction Social media has grown exponentially. In January 2020, there were 3.80 billion social media users, with this number increasing by more than 9% (with 321 million new users) since January 2019.[1] But the term is misleading: social media has become as important for business as it has for social interaction, reflecting the changing […]
1. Introduction Customer centricity is at the heart of any successful business today. Digital has empowered consumers in numerous ways, giving them greater choice and convenience when they shop, but also offering a platform for them to share their views at the touch of a button. There are a host of platforms enabling consumers to […]
From the rise of social commerce through to the impact of Covid, trade wars and increasing data regulation, this webinar covers some of the key trends and talking points from our latest social media best practice guides.
Last year’s Singles’ Day broke records in terms of sales figures, with livestreaming becoming an increasingly important part of the day. In this chapter, Digital Shift looks at the increasing popularity of livestreaming, as well as how the trend is taking hold in the west.
Nobody could have predicted the surge in social media usage throughout 2020, as consumers turned to social platforms in order to stay connected (and entertained) during the pandemic.
So, how will social evolve in the next year? We spoke to the experts to find out what 2021 might bring…
Our social media roundup is back so you can keep up to date with the biggest and best stories and brand campaigns every month. For a deeper dive into social media platform innovation, head over to The Social Quarterly Report.
Spring has arrived, and as lockdown begins to lift, we’ve got another roundup of the best social media stories and campaigns from April 2021. There’s a wide variety of different campaigns to cover this month, ranging from Cadbury’s virtual Easter egg hunt to Dove weighing in on the topic of self-esteem. We’ve also thrown in […]
We’re back with another roundup of the biggest and best social stories and campaigns of the month.
The GIF is still seeing a surge in popularity with the rise of emojis, memes and stickers. And while its cousin, short-form video, is having its time in the spotlight thanks to the rise of TikTok, GIFs remain nonetheless a very viable and popular alternative for brands looking to quickly convey messages.
Brands and businesses must constantly recalibrate how they work with influencers as social platforms change. This briefing covers the latest trends in influencer marketing, including Covid-19, ad spend, trust and TikTok. It is an edited version of the influencer section in Econsultancy’s new Social Media Platforms Trends report, authored by Michelle Goodall. Reduced adspend is […]
The start of the Covid-19 pandemic resulted in a downturn for influencer marketing, as brands and agencies suspended campaigns and sponsorship deals.
The influencer marketing industry is estimated by Business Insider research to be worth up to $15 billion by 2022.
The UK brand Gymshark has reached unicorn status, after an investment deal with global growth equity firm General Atlantic brought its valuation to over $1 billion.
Marketers upped their spend on influencer marketing in 2020, as brands strived to connect with consumers in a more authentic way. According to a Takumi study, undertaken in October 2020, 73% of marketers surveyed said they had allocated more resources to the strategy in the past year, with 60% agreeing that influencer marketing provides better […]
Summer is well and truly here, and we’re back with another roundup of the best social stories and campaigns from June 2021. Lots has been happening in the last four weeks. This time, we’ll be covering campaigns celebrating Pride Month, the Euros and – of course – the return of Love Island and Wimbledon. For […]
Weetabix is one of the most beloved breakfast brands in the UK, with half of all households reportedly buying it in the past year. But how does Weetabix reach new consumers?
Demand for SVOD services (or subscription video on demand) has surged in the past 18 months, with one in two British customers now paying for multiple streaming services at the same time. In light of this, Sunny Bhurji, Sky TV’s Marketing Director, spoke at the Festival of Marketing this week about how the organisation has […]
It’s that time again when we look back on the best social stories from the last month.
Christina Ruby, digital marketing consultant at Capgemini Invent, advocates a broader definition of organic social media and a more strategic approach from brands.
Dean McElwee has a wealth of experience working within ecommerce for global brands, including Coca Cola and MasterCard, and most recently, as executive director for Kellogg’s. Towards the end of 2020, McElwee was recorded in conversation with Good Growth’s Dan Kendall as part of a new series of The Good Growth podcast. McElwee has since […]
When people in marketing talk about CRM, they typically mean one of two things: the practice of CRM, which stands for customer relationship management; or CRM systems, the platforms that enable marketers to carry out customer relationship management. The two are pretty closely linked, as if you’re considering improving or building a strategy for CRM […]
Agility, scalability and innovation were identified at a recent Econsultancy webinar as vital for online retailers seeking to take advantage of a huge surge in digital shopping.
Social media campaigns play a key role for charities in building awareness, generating engagement, and crucially, helping to raise funds.
Mudit Jaju, Wavemaker’s Global Head of Ecommerce, explains the role of headless architecture and its importance in social commerce and multichannel content production.
Every December, we look at our Google Analytics dashboard and share the top 25 posts (by simple page views) over the course of the previous year.
How to effectively manage online communities and respond to problems professionally.
How brands can give themselves the best chance of having their content shared.
What influencers are, how brands can work with them, and the common pitfalls.
Learn the role content plays in social media and why you need to pick your metrics carefully.
Get practical insights on planning your social media channel strategy.
From major trends to key planning considerations, this module provides a great introduction to the social media ecosystem. Plus, targeting options and how to future-scape for social media.
What is affiliate marketing? What is influencer marketing? In this module you’ll gain an understanding of how they work and how to align this with your customer journey.
The fast food chain uses criticism of its old fries to build a platform for its new offering, gaining 66,000 more customers.
The magazine worked with RocketMill to boost year-on-year subscriptions and cut CPA by 62% by targeting new users with Facebook Ads as well as Instagram in-feed and Story ads.
To reach a new target audience with its premium car rental service, Hertz invites influencers to an exclusive launch event, who created live stories to share on social media.
1. Introduction The rise in both the number and popularity of social media channels in recent years has fuelled a parallel increase in customer expectations. The ‘always on’ nature of social media, coupled with its public forum nature, means consumers and audiences – in B2C and B2B spaces alike – expect to be able to […]
With the potential to reach huge audiences through sophisticated targeting, paid social has become a powerful marketing tool. Take a strategic approach to this ever-evolving channel and reap the rewards. This one-day Fast Track Paid Social training course covers the essentials of successful social media advertising. It explores best-practice campaigns, tools and techniques that you’ll be able to apply right away.
Influencer marketing has had to adapt to an environment that changed radically in 2020. This Influencer Marketing training course will allow you to stay on top of shifts in approach, while understanding the best-practice methods that underpin this relatively new discipline.
The Internet Statistics Database contains thousands of charts and statistics related to social media, for you to browse, save and export.
