Social

The latest social media best practice, case studies, trends, training and more. From influencer marketing and community management to chatbots and CRM

Social Media Platforms Trends Report

 ‌ A comprehensive summary of the key trends in social media in 2020. This report draws on insights from social media managers across different industries to provide an overview of the latest trends influencing the world’s most popular social media platforms.

Social Media Advertising Best Practice Guide Pack Shot

Social Media Advertising Best Practice Guide

 ‌ Econsultancy’s Social Media Advertising Best Practice Guide provides an overview of the major social media channels and the most pressing considerations for marketers looking to generate the most value from social media advertising.

Social strategy

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Social Media Strategy Best Practice Guide

1. Introduction This guide has been written to complement Econsultancy’s Social Media Advertising Best Practice Guide, Social Media Platforms Overview, Social Media Platforms Trends Report, B2B Social Media Best Practice Guide and Social Selling Best Practice Guide. The purpose of this guide is to provide a framework for developing a social media strategy, as well […]

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Social Media Platforms Overview Best Practice Guide

1. Introduction This guide has been written to complement Econsultancy’s Social Media Advertising Best Practice Guide, Social Media Strategy Best Practice Guide, Social Media Platforms Trends Report, B2B Social Media Best Practice Guide and Paid Search Best Practice Guide. The purpose of this guide is to provide an overview of some of the world’s major […]

B2B Social Selling Strategy Best Practice Guide

1. Introduction Social media has grown exponentially. In January 2020, there were 3.80 billion social media users, with this number increasing by more than 9% (with 321 million new users) since January 2019.[1] But the term is misleading: social media has become as important for business as it has for social interaction, reflecting the changing […]

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Ratings and Reviews Best Practice Guide

1. Introduction Customer centricity is at the heart of any successful business today. Digital has empowered consumers in numerous ways, giving them greater choice and convenience when they shop, but also offering a platform for them to share their views at the touch of a button. There are a host of platforms enabling consumers to […]

Influencer marketing

Influencer Marketing - Econsultancy's Internet Statistics Database

Influencer sustainability – the trends marketers need to know in the second half of 2020

Brands and businesses must constantly recalibrate how they work with influencers as social platforms change. This briefing covers the latest trends in influencer marketing, including Covid-19, ad spend, trust and TikTok. It is an edited version of the influencer section in Econsultancy’s new Social Media Platforms Trends report, authored by Michelle Goodall. Reduced adspend is […]

Facebook

Microlearning courses

27 Min
Social media

Social Media

From major trends to key planning considerations, this module provides a great introduction to the social media ecosystem. Plus, targeting options and how to future-scape for social media.

Econsultancy
31 Min
Affiliate and influencer marketing

Affiliate and Influencer Marketing

What is affiliate marketing? What is influencer marketing? In this module you’ll gain an understanding of how they work and how to align this with your customer journey.

Econsultancy
webinar

Online Fast Track: Influencer Marketing (1 Day)

Knowing how to identify the right influencers to avoid the many pitfalls, and planning, implementing and measuring successfully, is more crucial now than ever before.

Take our instructor-led virtual training course.

Reports

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B2B Social Media Strategy Best Practice Guide

1. Introduction This guide has been written to complement Econsultancy’s Social Media Advertising Best Practice Guide, Social Media Platforms Overview, Social Media Platforms Trends Report and Social Selling Best Practice Guide. The purpose of this guide is to provide a framework for developing a B2B social media strategy, as well as a summary of the […]

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Social Media Platforms Trends Report

1. Introduction Social media is a rapidly evolving and fast-moving area of digital marketing and communications. There are feature updates across the major platforms almost daily. To keep track of key changes, please check Econsultancy’s blog and Social Media Hub and other regular subscriber updates, as well as updates from the platforms themselves (covered in […]

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Social Media - Econsultancy's Internet Statistics Database

Find the latest social media trends - explore the ISD

The Internet Statistics Database contains thousands of charts and statistics related to social media, for you to browse, save and export.

Topic hubs

B2B - Econsultancy's Internet Statistics Database

B2B