A Marketer’s Guide to Chatbots
1. Introduction 1.1. Executive summary Chatbots have seen a rise in popularity over the last few years, with the cost of implementing the technology going down and the curiosity around AI taking off. Nevertheless, the definitions around what a chatbot is and what a chatbot can do are still blurred. For the purpose of this […]
Social Media Webinar
Bringing to life data from the Econsultancy Social Quarterly and recently updated Social Media Best Practice Guide, this webinar provides an overview of the latest trends in social media, as well as the latest key updates across multiple platforms.
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Burger King trolls McDonald’s with reverse geotargeting to promote its app
Burger King has launched a new geotargeted marketing campaign in the US to promote its recently-revamped app – but there’s a twist.
How Nike uses Facebook and Instagram
Nike is the largest sports brand in the world, worth close to $16 billion. So, how does one of the world’s most recognisable brands cut through the clutter on social?
The best social stories & campaigns from November 2018
As the saying goes, all good things come to those who wait, so let’s get into the (later-than-usual) best social media stories and campaigns from November – including Spotify, GambleAware, #Dynasties, Vine 2.0 and more.
Seeking social statistics and market data?
From growth trends to reputation management, Econsultancy’s Internet Statistics Database contains all the latest social stats and market data for you to browse, save and export.
CYBG achieves 9% conversion rate with millennial-focused banking campaign
Independent banking group CYBG finds a brand new audience following a display and social campaign that resonated strongly with millennials.
Inspiring campaign drives 4.76% increase in university applications for UWE Bristol
In an increasingly competitive sector, Six develops and delivers a campaign aimed at convincing prospective students to make Bristol their home.
How startup SOMNOS drove a six-figure funding campaign through influencer marketing
Takumi extends the reach of SOMNOS Kickstarter campaign with an influencer-led strategy, raising more than $170,000 and boosting Instagram followers by 430%.
The Holly Effect: Why primetime TV stars are the new fashion influencers
People mostly tune into to ITV’s I’m a Celebrity… Get Me Out of Here! to see so-called ‘celebs’ eating kangaroo testicles. This year, however, many are tuning in to find out what presenter (and burgeoning fashion icon) Holly Willoughby is wearing.
Five common-sense tips for marketers working with travel influencers
Influencer marketing is an increasingly important part of the marketing mix in many industries, and the travel and hospitality industries are two that are making extensive use of influencers.
Pursuing authenticity: Why podcasts are the next big influencer platform
Back in 2006, the Ricky Gervais Show became the most-downloaded podcast ever (at the time), generating 261,670 downloads a week during its first month.
What brands need to know about Instagram’s new push to reduce fake followers
Fake followers and engagement represents one of the biggest problems in social media, and a huge threat to the booming market for influencer marketing.
Three keys to unlocking the power of influencer marketing in MENA
With Spotify launching its hotly anticipated services in the Middle East and North Africa (MENA) last week, it’s clear many global brands consider the region a market far too big to ignore.
Only 18% of marketers include influencer marketing within ROI calculations
2018 has been a pivotal year for influencer marketing. The industry has continued to see huge growth, while simultaneously coming under intense fire for issues relating to transparency and authenticity.
What is the Beautystack app & could it change the beauty industry?
WAH Nails, the London-based nail brand and boutique, has amassed nearly half a million followers on Instagram. Its founder, Sharmadean Reid, has now combined her undeniable social expertise with technology for the purpose of a brand new app: Beautystack.
A day in the life of… head of data at an influencer marketing agency
Irving Shark is head of data at Billion Dollar Boy, an influencer marketing agency.
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How China’s online travel agencies (OTAs) have found success as influencer platforms
Influencers are a huge and growing phenomenon in the travel industry – as in so many others – catering to a generation with the desire and means to travel the world and post the perfect pictures of their trip to Instagram.