1. Introduction This report is a complementary guide to Econsultancy’s current suite of social media best practice guides, including Social Media Strategy, Social Media Platforms and Paid Social Media Advertising. It outlines the strategic approaches, use cases, considerations and useful guidelines for B2B marketers to consider when devising their social media strategy. 1.1. Executive summary […]
Bringing to life data from the Econsultancy Social Quarterly and recently updated Social Media Best Practice Guide, this webinar provides an overview of the latest trends in social media, as well as the latest key updates across multiple platforms.
1. Introduction This report is a complementary guide to Econsultancy’s current suite of social media best practice guides, including Social Media Strategy, Social Media Platforms and Paid Social Media Advertising. It outlines the strategic approaches, use cases, considerations and useful guidelines for B2B marketers to consider when devising their social media strategy. 1.1. Executive summary […]
Introduction This guide has been written to complement Econsultancy’s Paid Social Media Advertising[1] and Social Media Platforms Overview[2] reports. Its purpose is to provide a framework for developing a social media strategy and provide a summary of the main considerations for marketers when developing a strategic approach to social media marketing and communications. About this […]
Welcome to your weekly dose of stats.
If 2018 was a turning point for influencer marketing (with the ASA signalling a crackdown on bad behaviour), 2019 looks to be the year that the industry makes real progress.
Social media platforms are expanding on shoppable features.
From growth trends to reputation management, Econsultancy’s Internet Statistics Database contains all the latest social stats and market data for you to browse, save and export.
New York Bakery Company’s newly implemented programmatic strategy increases engagement by 82% and generates 23.5 million impressions over an eight-week period.
Fashion brand Lipsy London strengthens its direct-to-consumer marketing strategy and sees a significant growth in sales from its site.
Takumi extends the reach of SOMNOS Kickstarter campaign with an influencer-led strategy, raising more than $170,000 and boosting Instagram followers by 430%.
Your weekly stats roundup includes news about AI, Google search, influencer marketing, and customer experience.
Brett Zucker is CMO at Monotype, the font and tech specialist, which also owns Olapic, a company which helps brands get more from user-generated content (UGC), short-form video and influencers in their marketing.
Instagram has a huge influence on the purchasing decisions of its users. According to reports, 75% of people say that they have bought clothes or beauty products based on something they’ve seen on Instagram.
In just a few short years, influencer marketing has established itself as one of the most prominent digital marketing channels for consumer brands. By one estimate, businesses spent more than $2bn on influencer marketing campaigns in 2018.
People mostly tune into to ITV’s I’m a Celebrity… Get Me Out of Here! to see so-called ‘celebs’ eating kangaroo testicles. This year, however, many are tuning in to find out what presenter (and burgeoning fashion icon) Holly Willoughby is wearing.
Influencer marketing is an increasingly important part of the marketing mix in many industries, and the travel and hospitality industries are two that are making extensive use of influencers.
Back in 2006, the Ricky Gervais Show became the most-downloaded podcast ever (at the time), generating 261,670 downloads a week during its first month.
Fake followers and engagement represents one of the biggest problems in social media, and a huge threat to the booming market for influencer marketing.
With Spotify launching its hotly anticipated services in the Middle East and North Africa (MENA) last week, it’s clear many global brands consider the region a market far too big to ignore.