The latest social media best practice, case studies, trends, training and more. From influencer marketing and community management to chatbots and CRM

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Social Media Trends in 2020: What do the Experts Predict?

Social media. Apart from politicians there’s nothing we love to hate more. So, let’s sprinkle a bit of salt on our societal wounds by discussing what happened in 2019 and what might happen in 2020.

From privacy to messing about on TikTok, our experts have found their crystal balls as fecund as ever.

Latest Research, Trends and Best Practice

Social Media Strategy Best Practice Guide

Social Media Strategy Best Practice Guide

1. Introduction This guide has been written to complement Econsultancy’s Social Media Platforms Overview. Its purpose is to provide a framework for developing a social media strategy, as well as a summary of the main considerations for marketers when developing a strategic approach to social media marketing and communications. 1.1 About this report Over the […]

Social Media Platforms Overview

Social Media Platforms Overview

 1. Introduction This guide has been written to complement Econsultancy’s Social Media Strategy Best Practice Guide,  and Content Strategy Best Practice Guide. Its purpose is to provide a snapshot of some of the major social media platforms and the most pressing considerations for marketers looking to generate the most value from social media. It provides […]

Paid Social Media Advertising

Social Media Advertising

1. Introduction This guide has been written to complement Econsultancy’s Social Media Strategy Best Practice Guide, Social Media Platforms Overview, B2B Social Media Best Practice Guide and Paid Search Best Practice Guide. The purpose of this guide is to provide an overview of the opportunities, risks and the required investment of time, effort and budget […]


"Globally, internet users devote 2.3 hours on social media per day"

You’ll find over 3,000 more social media statistics and charts in the Internet Statistics Database, to browse, save and export. Constantly updated to reflect the latest findings.

Digital Shift Q4 2019: New Social

This chapter from Digital Shift Q4 2019 covers the big news stories from the world of social and messaging. From Google re-entering the social network game with its new local social app, the rapid growth of snackable video, to the introduction of new ecommerce formats to existing platforms.

Fast Track Training: Paid Social

A one-day dive into the essentials of creative, successful social media advertising campaigns, exploring best practice, tools and techniques for writing copy, bidding strategy, and aligning your paid, owned and earned social activity.

1-day course | various dates | London


Getting Started with Snapchat: A Guide for Marketers

Looking to build your brand’s presence on Snapchat? This briefing covers everything you need to get started, from setting up an account and attracting engagement, to the important rules of engagement.

From the Blog

Super apps: How the rest of the world is following in China’s footsteps

Drawing on Mary Meeker’s Internet Trends 2019 report, which highlighted the growing trend of super apps, such as Alibaba and WeChat, this briefing looks at Meeker’s observations about super apps, the companies moving into this space, and what this growing trend means for both businesses and consumers.

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