Social

The latest social media best practice, case studies, trends, training and more. From influencer marketing and community management to chatbots and CRM

Social Media Strategy Best Practice Guide Pack Shot

Social Media Strategy Best Practice Guide

 ‌ This report provides a framework for developing a social media strategy, as well as a summary of the main considerations when developing a strategic approach to social media marketing and communications.

Latest Research, Trends and Best Practice

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Ratings and Reviews Best Practice Guide

1. Introduction Customer centricity is at the heart of any successful business today. Digital has empowered consumers in numerous ways, giving them greater choice and convenience when they shop, but also offering a platform for them to share their views at the touch of a button. There are a host of platforms enabling consumers to […]

Social Media Strategy Best Practice Guide

Social Media Strategy Best Practice Guide

1. Introduction This guide has been written to complement Econsultancy’s Social Media Platforms Overview. Its purpose is to provide a framework for developing a social media strategy, as well as a summary of the main considerations for marketers when developing a strategic approach to social media marketing and communications. 1.1 About this report Over the […]

Social Media Platforms Overview

Social Media Platforms Overview

 1. Introduction This guide has been written to complement Econsultancy’s Social Media Strategy Best Practice Guide,  and Content Strategy Best Practice Guide. Its purpose is to provide a snapshot of some of the major social media platforms and the most pressing considerations for marketers looking to generate the most value from social media. It provides […]

Social Media Advertising Best Practice Guide Pack Shot

Social Media Advertising Best Practice Guide

 ‌ Econsultancy’s Social Media Advertising Best Practice Guide provides an overview of the major social media channels and the most pressing considerations for marketers looking to generate the most value from social media advertising.

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Getting started with TikTok: A guide for marketers

 ‌ After the failure of promising startups such as Peach, Ello and Mastadon, many wondered if we would ever see the rise of another social media giant again. But TikTok looks like it has gathered a mass audience and is here to stay.

Online Fast Track: Influencer Marketing (1 Day)

Knowing how to identify the right influencers to avoid the many pitfalls, and planning, implementing and measuring successfully, is more crucial now than ever before.

Take our instructor-led virtual training course.

Articles on social

How social media platforms are helping small businesses amid Covid-19

With companies of all sizes under threat due to the impact of coronavirus, social platforms are introducing new features specifically to help small businesses survive through the pandemic. Here’s more on what platforms are doing, and how the new features work. Facebook launches Shops Facebook has announced the launch of Shops, a new feature that […]

influencer

Keys to effective influencer marketing in a pandemic world

The ongoing Covid-19 pandemic has dealt the booming influencer economy its first real setback. Despite the fact that social media usage is up, brands faced with the threat of a prolonged economic downturn are cutting their influencer marketing engagements. According to SocialBakers, UK posts using the hashtag #ad dropped by more than a third this […]

Peak influencer brand: what will it take for influencer-created brands to succeed in 2020?

 ‌ There is only so much room for deals the size of Coty’s purchase of 51% of Kylie Cosmetics. As other high-profile influencer entrepreneurs, have flocked to launch their own brands, competition is fierce and the potential for over-saturation very real.

With this in mind, there are a number of things influencer-created brands will increasingly need if they are to be successful going forward.

Social Media - Econsultancy's Internet Statistics Database

Find the latest social media trends - explore the ISD

The Internet Statistics Database contains thousands of charts and statistics related to social media, for you to browse, save and export.

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