Social Media Strategy Best Practice Guide
This report provides a framework for developing a social media strategy, as well as a summary of the main considerations when developing a strategic approach to social media marketing and communications.
Ratings and Reviews Best Practice Guide
1. Introduction Customer centricity is at the heart of any successful business today. Digital has empowered consumers in numerous ways, giving them greater choice and convenience when they shop, but also offering a platform for them to share their views at the touch of a button. There are a host of platforms enabling consumers to […]
The State of Social Commerce in Southeast Asia
1. Executive Summary The State of Social Commerce in Southeast Asia report, produced by Econsultancy in collaboration with Hootsuite and Magento, is based on a survey of 271 ecommerce marketers and 277 consumers across the region. All consumers surveyed used social media and are online shoppers. The study looks to examine how consumers shop online […]
Social Media webinar resources 2019
Webinar Recording
Social Media Strategy Best Practice Guide
1. Introduction This guide has been written to complement Econsultancy’s Social Media Platforms Overview. Its purpose is to provide a framework for developing a social media strategy, as well as a summary of the main considerations for marketers when developing a strategic approach to social media marketing and communications. 1.1 About this report Over the […]
Social Media Platforms Overview
1. Introduction This guide has been written to complement Econsultancy’s Social Media Strategy Best Practice Guide, and Content Strategy Best Practice Guide. Its purpose is to provide a snapshot of some of the major social media platforms and the most pressing considerations for marketers looking to generate the most value from social media. It provides […]
Social Media Advertising Best Practice Guide
Econsultancy’s Social Media Advertising Best Practice Guide provides an overview of the major social media channels and the most pressing considerations for marketers looking to generate the most value from social media advertising.
2 Min
Community and Conversation
How to effectively manage online communities and respond to problems professionally.
2 Min
Video, Shareable and Viral Content
How brands can give themselves the best chance of having their content shared.
2 Min
Influencer Marketing
What influencers are, how brands can work with them, and the common pitfalls.
new
2 Min
Aligning Social Media to your Content Strategy
Learn the role content plays in social media and why you need to pick your metrics carefully.
new
2 Min
Social Media Activity Planning
Get practical insights on planning your social media channel strategy.
27 Min
Social Media
From major trends to key planning considerations, this module provides a great introduction to the social media ecosystem. Plus, targeting options and how to future-scape for social media.
31 Min
Affiliate and Influencer Marketing
What is affiliate marketing? What is influencer marketing? In this module you’ll gain an understanding of how they work and how to align this with your customer journey.
Getting started with TikTok: A guide for marketers
After the failure of promising startups such as Peach, Ello and Mastadon, many wondered if we would ever see the rise of another social media giant again. But TikTok looks like it has gathered a mass audience and is here to stay.
Online Fast Track: Influencer Marketing (1 Day)
Knowing how to identify the right influencers to avoid the many pitfalls, and planning, implementing and measuring successfully, is more crucial now than ever before.
Take our instructor-led virtual training course.
5
What’s behind the success of China’s social commerce app Pinduoduo?
How does Pinduoduo do social commerce? What are the secrets to its success? And is there anything that other companies – both within China and in the west – can learn from it?
How social media platforms are helping small businesses amid Covid-19
With companies of all sizes under threat due to the impact of coronavirus, social platforms are introducing new features specifically to help small businesses survive through the pandemic. Here’s more on what platforms are doing, and how the new features work. Facebook launches Shops Facebook has announced the launch of Shops, a new feature that […]
As coronavirus crisis hits media, brands should reconsider the PESO model
I know that writing about the PESO model can seem a little retro. As useful as PESO is for marketing comms and PR professionals, it was coined in 2014 and you don’t see it mentioned as frequently any more, as maybe it’s just become part of the furniture now we’re all used to new media. […]
As usage soars, what are social media platforms doing to help support and inform users
As a large chunk of the global population hunkers down in isolation away from their friends and family, technology has become a crutch for human connection.
1
Facebook Shops rollout is a big moment for social commerce
For years, social commerce in the west was something of a standing joke – a series of failed platforms and clunky ‘buy’ buttons that never gained traction or captured users’ imaginations.
Marketers on the new normal: Elijah Schneider, CEO & Founder of Modifly
Elijah Schneider is the CEO & Founder of Modifly, a social media agency that focuses on DTC/ ecommerce business growth with the goal of building meaningful marketing via meaningful connections.
Keys to effective influencer marketing in a pandemic world
The ongoing Covid-19 pandemic has dealt the booming influencer economy its first real setback. Despite the fact that social media usage is up, brands faced with the threat of a prolonged economic downturn are cutting their influencer marketing engagements. According to SocialBakers, UK posts using the hashtag #ad dropped by more than a third this […]
How Boohoo’s content has fuelled success in the midst of a pandemic
In the midst of a fashion industry that has been hit hard by the coronavirus pandemic, fast fashion brand Boohoo seems like a lone bright spot.
Six examples of creative social content from brands during the pandemic
During the past two months, we’ve seen brands adapt their digital marketing activities to reflect global events.
Learning from Chinese retail in the coronavirus crisis
There has been a growing awareness in the west in recent years that we should look to China for the digital trends of the future, as it has become increasingly apparent that Chinese use of the internet, technology, ecommerce, social media and more is leagues ahead of ours.
Peak influencer brand: what will it take for influencer-created brands to succeed in 2020?
There is only so much room for deals the size of Coty’s purchase of 51% of Kylie Cosmetics. As other high-profile influencer entrepreneurs, have flocked to launch their own brands, competition is fierce and the potential for over-saturation very real.
With this in mind, there are a number of things influencer-created brands will increasingly need if they are to be successful going forward.
Deezer gains 14k new users with Gen Z-focused social campaign
Music streaming service Deezer uses Instagram to target 13- to 20-year-olds, reaching 2m users, gaining 14k new registrations and driving down CPA by 50%.
Hertz drives interest in new premium offering with influencer content strategy
To reach a new target audience with its premium car rental service, Hertz invites influencers to an exclusive launch event, who created live stories to share on social media.
Vetrocar increases online quote requests by 169% with omnichannel campaign
Windscreen repair and replacement brand Vetrocar boosted online quotes and increased brand popularity by 10% by transforming its online presence, publishing car-focused content on social and running omnichannel ads.
Find the latest social media trends - explore the ISD
The Internet Statistics Database contains thousands of charts and statistics related to social media, for you to browse, save and export.