Latest Research, Trends and Best Practice
1. Introduction 1.1. Executive summary Chatbots have seen a rise in popularity over the last few years, with the cost of implementing the technology going down and the curiosity around AI taking off. Nevertheless, the definitions around what a chatbot is and what a chatbot can do are still blurred. For the purpose of this […]
From the Blog
Burger King has launched a new geotargeted marketing campaign in the US to promote its recently-revamped app – but there’s a twist.
Nike is the largest sports brand in the world, worth close to $16 billion. So, how does one of the world’s most recognisable brands cut through the clutter on social?
As the saying goes, all good things come to those who wait, so let’s get into the (later-than-usual) best social media stories and campaigns from November – including Spotify, GambleAware, #Dynasties, Vine 2.0 and more.
Training Courses and Online Learning
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Independent banking group CYBG finds a brand new audience following a display and social campaign that resonated strongly with millennials.
In an increasingly competitive sector, Six develops and delivers a campaign aimed at convincing prospective students to make Bristol their home.
Takumi extends the reach of SOMNOS Kickstarter campaign with an influencer-led strategy, raising more than $170,000 and boosting Instagram followers by 430%.
People mostly tune into to ITV’s I’m a Celebrity… Get Me Out of Here! to see so-called ‘celebs’ eating kangaroo testicles. This year, however, many are tuning in to find out what presenter (and burgeoning fashion icon) Holly Willoughby is wearing.
Influencer marketing is an increasingly important part of the marketing mix in many industries, and the travel and hospitality industries are two that are making extensive use of influencers.
Back in 2006, the Ricky Gervais Show became the most-downloaded podcast ever (at the time), generating 261,670 downloads a week during its first month.
Fake followers and engagement represents one of the biggest problems in social media, and a huge threat to the booming market for influencer marketing.
With Spotify launching its hotly anticipated services in the Middle East and North Africa (MENA) last week, it’s clear many global brands consider the region a market far too big to ignore.
2018 has been a pivotal year for influencer marketing. The industry has continued to see huge growth, while simultaneously coming under intense fire for issues relating to transparency and authenticity.
WAH Nails, the London-based nail brand and boutique, has amassed nearly half a million followers on Instagram. Its founder, Sharmadean Reid, has now combined her undeniable social expertise with technology for the purpose of a brand new app: Beautystack.
Irving Shark is head of data at Billion Dollar Boy, an influencer marketing agency.
Influencers are a huge and growing phenomenon in the travel industry – as in so many others – catering to a generation with the desire and means to travel the world and post the perfect pictures of their trip to Instagram.