The best social media stories and campaigns from September 2019
Econsultancy’s Social Media and Community Manager, Sean Cole, rounds up the top social activity from last month. Featuring platform news from Snapchat, Instagram and YouTube, as well as campaigns from Oxfam, the COPI and Google.
Digital Shift Quarterly Webinar
Tune in to this episode of Digital Shift to hear about the key developments, trends and innovations in digital technology and marketing, impacting the next quarter. Agenda points include, new social, Amazon, AI and machine learning, and quantum computing. Watch this video with Ashley Friedlein to get a taste of what to expect.
October 15th, 2019 | Session 1: 9am BST/4pm SGT | Session 2: 4pm BST/11am EST
Social Media webinar resources 2019
Webinar Recording
Social Media Strategy Best Practice Guide
1. Introduction This guide has been written to complement Econsultancy’s Social Media Platforms Overview. Its purpose is to provide a framework for developing a social media strategy, as well as a summary of the main considerations for marketers when developing a strategic approach to social media marketing and communications. 1.1 About this report Over the […]
"You can’t measure social content the same way as PPC or SEO, but unfortunately too many companies still do"
We caught up with Virgin Trains’ Head of Social, Emma Martell, to talk about her day-to-day work, how Virgin Trains came to develop its quirky brand voice, and her favourite social campaign – which involves an avocado.
Fast Track Training: Paid Social
A one-day dive into the essentials of creative, successful social media advertising campaigns, exploring best practice, tools and techniques for writing copy, bidding strategy, and aligning your paid, owned and earned social activity.
1-day course | various dates | London
"Globally, 53% of companies say they employ social media to increase customer lifetime value"
You’ll find over 3,000 more social media statistics and charts in the Internet Statistics Database, to browse, save and export. Constantly updated to reflect the latest findings.
B2B Social Media Best Practice Guide
1. Introduction This report is a complementary guide to Econsultancy’s current suite of social media best practice guides, including Social Media Strategy, Social Media Platforms and Paid Social Media Advertising. It outlines the strategic approaches, use cases, considerations and useful guidelines for B2B marketers to consider when devising their social media strategy. 1.1. Executive summary […]
Social Media Strategy Best Practice Guide
1. Introduction This guide has been written to complement Econsultancy’s Social Media Platforms Overview. Its purpose is to provide a framework for developing a social media strategy, as well as a summary of the main considerations for marketers when developing a strategic approach to social media marketing and communications. 1.1 About this report Over the […]
Hertz drives interest in new premium offering with influencer content strategy
To reach a new target audience with its premium car rental service, Hertz invites influencers to an exclusive launch event, who created live stories to share on social media.
Vetrocar increases online quote requests by 169% with omnichannel campaign
Windscreen repair and replacement brand Vetrocar boosted online quotes and increased brand popularity by 10% by transforming its online presence, publishing car-focused content on social and running omnichannel ads.
Data security company slashes CPL by 75% with Facebook lead ads
Hanapin Marketing takes the average cost per lead for a data security company down from $12.75 to $3.20 with Facebook lead ads and a play on the party game Cards Against Humanity.
Super apps: How the rest of the world is following in China’s footsteps
Drawing on Mary Meeker’s Internet Trends 2019 report, which highlighted the growing trend of super apps, such as Alibaba and WeChat, this briefing looks at Meeker’s observations about super apps, the companies moving into this space, and what this growing trend means for both businesses and consumers.
A day in the life of… Florian Hohenauer, Germany MD for global comms agency Hotwire
Florian Hohenauer is Managing Director for Hotwire in Germany. We spend a day in his life and talk everything from Neil Gaiman to quantum physics and even a bit of PR. You can find Florian on LinkedIn here. Let’s get into it… Please describe your job: What do you do? Florian Hohenauer: I help innovation […]
The best digital marketing stats we’ve seen this week
This week’s digital marketing stats include news about social media ad spend, data privacy, NPS scores, and lots more.
The best digital marketing stats we’ve seen this week
This week’s stats roundup includes news about UX, Facebook, and travel brands.
Social Performance Benchmarks
What does good look like? Search and compare against hundreds of social performance metrics, from Twitter posts per day to average Instagram engagement rate, with Econsultancy’s Performance Benchmarks tool.