Social Quarterly: Q2 2023
The latest trends, developments and statistics in social media. Stories this quarter include TikTok’s uncertain future in the US, Twitter’s blue tick U-turn and generative AI developments across the platforms.
Social Quarterly: Q1 2023
The latest trends, developments and statistics in social media. Stories this quarter include new safety features from TikTok and Instagram, AI initiatives from Meta and Quora, and the launch of a new blogging and news feed platform called Artifact.
Social Quarterly: Q4 2022
The latest trends, developments and statistics in social media. Stories this quarter include Elon Musk’s takeover of Twitter and the implications for advertisers, trend-bucking growth from Pinterest, new security features on LinkedIn and Meta’s new monetisation opportunities for creators.
‘TikTok has changed the space significantly’: LTK on the impact of influencers on social commerce
Robin Ward, Head of Sales for influencer-led commerce platform LTK, discusses the impact creators are having on social commerce sales.
Chatbot evolution: Intercom and Yext on moving beyond human-in-the-loop customer service
While many businesses make use of online chatbots, the experience of conversing with one can be frustrating, particularly in a customer support context. Fergal Reid, Senior Director of Machine Learning at Intercom, and Nico Beukes, Managing Director at Yext, talk about the chatbots they are testing with generative AI and how they guard against errors.
How Marvel Entertainment connects with fans across the social media multiverse
Marvel Entertainment’s Executive Director of Social Media, Adri Cowan, took to the stage at Econsultancy Live: April 2023 to discuss the brand’s multi-generational, multi-platform fanbase, including how her team adapted its TikTok strategy.
Toby Carvery’s TikTok campaign increases footfall
The restaurant chain worked with OneFifty Consultancy to increase brand consideration among younger consumers
Construction manufacturer increases online traffic by 293% with storytelling content campaign
Etex worked with Refresh for a video content series which humanised the brand and engaged audiences.
Applebee’s ‘Taste My Face’ social media campaign boosts Generation Z footfall
The US-based bar and grill chain partnered with beauty brand, Winky Lux, with support from Current Global, and Grey, for a tongue-in-cheek, humorous video content campaign which drove conversation and a 17% increase in target visitors
Social Commerce Best Practice Guide
As social commerce continues to evolve, it has become an essential part of how many brands do business online. This best practice guide looks at developing a selling strategy across each of the major platforms, including influencer marketing and emerging trends within the space.
Social Media Advertising Best Practice Guide
Econsultancy’s Social Media Advertising Best Practice Guide provides an overview of the major social media channels and the most pressing considerations for marketers looking to generate the most value from social media advertising.
‘TikTok has changed the space significantly’: LTK on the impact of influencers on social commerce
Robin Ward, Head of Sales for influencer-led commerce platform LTK, discusses the impact creators are having on social commerce sales.
How Marvel Entertainment connects with fans across the social media multiverse
Marvel Entertainment’s Executive Director of Social Media, Adri Cowan, took to the stage at Econsultancy Live: April 2023 to discuss the brand’s multi-generational, multi-platform fanbase, including how her team adapted its TikTok strategy.
A day in the life of… TikTok agency co-founder Dean Rojas
Dean Rojas is the co-founder and president of Gassed – a full-service TikTok agency operating in the USA. We spoke with Dean to find out more about his day-to-day role, as well as all things TikTok and social.
Social Media Strategy Best Practice Guide
A guide providing marketers with a framework for developing a social media strategy, summarising the main considerations including frameworks and models for connecting with audiences, successful strategies for integrating customer service into social media and the opportunities of social listening.
Social Media Platforms Overview Best Practice Guide
This report summarises the features available on the main social platforms, outlining the options for marketers developing social media strategies.
B2B Social Selling Strategy Best Practice Guide
A report providing a practical guide to creating a social selling strategy. It considers the three most effective social media platforms for B2B marketers and salespeople – LinkedIn, Facebook and Twitter – advising on how brands can best harness the unique potential of each.
Social CX and Customer Service Best Practice Guide
A best practice guide providing marketers with a framework for how to approach social CX and customer service and how to integrate that into a broader customer experience strategy.
Community Strategy Best Practice Guide
This guide outlines the many different ways online communities can bring value to an organisation and covers how to develop a strategy to ensure its success.
Webinar: Social Commerce - with Neil Perkin
Agenda Points:
– Social commerce strategy: developing a robust strategy to deliver objectives and build momentum, and ensuring that strategies are grounded in consumer understanding, effective channel selection and solid measurement
– Selling on the key platforms: setting up for success and optimising the opportunity for driving sales on the main social platforms
– Using influencer marketing in social commerce: understanding the role of influencer marketing through the customer journey, and how to utilise different models to deliver success
– Emerging models in social commerce: a look at the cutting edge of innovation in the area, and the new opportunities emerging from practices such as live and conversational commerce, social shopping, and in-app checkout
2022: The influencer comes of age
Could 2022 be the year the influencer industry “grows up”? Increased creator control of content, social commerce, and the acceleration of long-term partnerships all have a part to play.
Influencer Marketing Best Practice Guide
Influencer marketing is a rapidly growing industry, enabling brands to engage audiences in creative ways that promote authenticity and trust. This report provides tools, frameworks and best practice guidance for organisations looking to incorporate influencer partnerships into their broader marketing mix, with industry expertise and case studies to help apply the learning.
1
Virtual influencers are helping brands to succeed in China
In the west, virtual influencers – digitally-generated characters who exist only online, though their followings and fanbase are very real – still have the aura of something that is niche and futuristic. But in China, virtual Key Opinion Leaders (or KOLs) are an increasingly popular way of connecting with audiences, particularly young audiences. Brands can […]
Snug CEO Rob Bridgman: social commerce is “the next wave of innovation in retail”
The founder of the category-defining D2C sofa company discusses how the shift to ecommerce has forced companies to innovate, to find new ways to reach and interact with their customers.
Find the latest social media trends - explore the ISD
The Internet Statistics Database contains thousands of charts and statistics related to social media, for you to browse, save and export.
