Social

The latest social media best practice, case studies, trends, training and more. From influencer marketing and community management to chatbots and CRM

Social Media Strategy Best Practice Guide Pack Shot

Social Media Strategy Best Practice Guide

 ‌ This report provides a framework for developing a social media strategy, as well as a summary of the main considerations when developing a strategic approach to social media marketing and communications.

Latest Research, Trends and Best Practice

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Ratings and Reviews Best Practice Guide

1. Introduction Customer centricity is at the heart of any successful business today. Digital has empowered consumers in numerous ways, giving them greater choice and convenience when they shop, but also offering a platform for them to share their views at the touch of a button. There are a host of platforms enabling consumers to […]

Social Media Advertising Best Practice Guide Pack Shot

Social Media Advertising Best Practice Guide

 ‌ Econsultancy’s Social Media Advertising Best Practice Guide provides an overview of the major social media channels and the most pressing considerations for marketers looking to generate the most value from social media advertising.

Latest Research, Trends and Best Practice

Social Media Strategy Best Practice Guide

Social Media Strategy Best Practice Guide

1. Introduction This guide has been written to complement Econsultancy’s Social Media Platforms Overview. Its purpose is to provide a framework for developing a social media strategy, as well as a summary of the main considerations for marketers when developing a strategic approach to social media marketing and communications. 1.1 About this report Over the […]

Social Media Platforms Overview

Social Media Platforms Overview

 1. Introduction This guide has been written to complement Econsultancy’s Social Media Strategy Best Practice Guide,  and Content Strategy Best Practice Guide. Its purpose is to provide a snapshot of some of the major social media platforms and the most pressing considerations for marketers looking to generate the most value from social media. It provides […]

tiktok

Getting started with TikTok: A guide for marketers

 ‌ After the failure of promising startups such as Peach, Ello and Mastadon, many wondered if we would ever see the rise of another social media giant again. But TikTok looks like it has gathered a mass audience and is here to stay.

Microlearning

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Social Media Trends in 2020: What do the Experts Predict?

Social media. Apart from politicians there’s nothing we love to hate more. So, let’s sprinkle a bit of salt on our societal wounds by discussing what happened in 2019 and what might happen in 2020.

From privacy to messing about on TikTok, our experts have found their crystal balls as fecund as ever.

Getting Started with Snapchat: A Guide for Marketers

 ‌ Looking to build your brand’s presence on Snapchat? This briefing covers everything you need to get started, from setting up an account and attracting engagement, to the important rules of engagement.

Articles on social

Digital Shift Q4 2019: New Social

 ‌ This chapter from Digital Shift Q4 2019 covers the big news stories from the world of social and messaging. From Google re-entering the social network game with its new local social app, the rapid growth of snackable video, to the introduction of new ecommerce formats to existing platforms.

Articles on social

Fast Track Training: Paid Social

A one-day dive into the essentials of creative, successful social media advertising campaigns, exploring best practice, tools and techniques for writing copy, bidding strategy, and aligning your paid, owned and earned social activity.

1-day course | various dates | London

Peak influencer brand: what will it take for influencer-created brands to succeed in 2020?

 ‌ There is only so much room for deals the size of Coty’s purchase of 51% of Kylie Cosmetics. As other high-profile influencer entrepreneurs, have flocked to launch their own brands, competition is fierce and the potential for over-saturation very real.

With this in mind, there are a number of things influencer-created brands will increasingly need if they are to be successful going forward.

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