Social Media Trends in 2020: What do the Experts Predict?
Social media. Apart from politicians there’s nothing we love to hate more. So, let’s sprinkle a bit of salt on our societal wounds by discussing what happened in 2019 and what might happen in 2020.
From privacy to messing about on TikTok, our experts have found their crystal balls as fecund as ever.
The State of Social Commerce in Southeast Asia
1. Executive Summary The State of Social Commerce in Southeast Asia report, produced by Econsultancy in collaboration with Hootsuite and Magento, is based on a survey of 271 ecommerce marketers and 277 consumers across the region. All consumers surveyed used social media and are online shoppers. The study looks to examine how consumers shop online […]
Social Media webinar resources 2019
Webinar Recording
Social Media Strategy Best Practice Guide
1. Introduction This guide has been written to complement Econsultancy’s Social Media Platforms Overview. Its purpose is to provide a framework for developing a social media strategy, as well as a summary of the main considerations for marketers when developing a strategic approach to social media marketing and communications. 1.1 About this report Over the […]
Social Media Platforms Overview
1. Introduction This guide has been written to complement Econsultancy’s Social Media Strategy Best Practice Guide, and Content Strategy Best Practice Guide. Its purpose is to provide a snapshot of some of the major social media platforms and the most pressing considerations for marketers looking to generate the most value from social media. It provides […]
Social Media Advertising
1. Introduction This guide has been written to complement Econsultancy’s Social Media Strategy Best Practice Guide, Social Media Platforms Overview, B2B Social Media Best Practice Guide and Paid Search Best Practice Guide. The purpose of this guide is to provide an overview of the opportunities, risks and the required investment of time, effort and budget […]
What Consumers Think About Influencer Marketing
Executive summary The majority of millennials have been influenced by a social media content creator 61% of people aged 18 to 34, admit they have at some point been influenced in their consumer decisions by a social media content creator. US respondents are more likely to have been influenced than those in the UK. Influencers […]
Getting started with TikTok: A guide for marketers
After the failure of promising startups such as Peach, Ello and Mastadon, many wondered if we would ever see the rise of another social media giant again. But TikTok looks like it has gathered a mass audience and is here to stay.
2 Min
Community and Conversation
How to effectively manage online communities and respond to problems professionally.
2 Min
Video, Shareable and Viral Content
How brands can give themselves the best chance of having their content shared.
2 Min
Influencer Marketing
What influencers are, how brands can work with them, and the common pitfalls.
new
2 Min
Aligning Social Media to your Content Strategy
Learn the role content plays in social media and why you need to pick your metrics carefully.
new
2 Min
Social Media Activity Planning
Get practical insights on planning your social media channel strategy.
27 Min
Social Media
From major trends to key planning considerations, this module provides a great introduction to the social media ecosystem. Plus, targeting options and how to future-scape for social media.
31 Min
Affiliate and Influencer Marketing
What is affiliate marketing? What is influencer marketing? In this module you’ll gain an understanding of how they work and how to align this with your customer journey.
Digital Shift Q4 2019: New Social
This chapter from Digital Shift Q4 2019 covers the big news stories from the world of social and messaging. From Google re-entering the social network game with its new local social app, the rapid growth of snackable video, to the introduction of new ecommerce formats to existing platforms.
Getting Started with Snapchat: A Guide for Marketers
Looking to build your brand’s presence on Snapchat? This briefing covers everything you need to get started, from setting up an account and attracting engagement, to the important rules of engagement.
Instagram SEO: nine tips for boosting your visibility
In 2020, Instagram is a major force in social media. With more than one billion active users every month, it is increasingly the place to be for many businesses who want to promote themselves – and since the introduction of Instagram Checkout in early 2019, a place for businesses to sell their products directly.
Three hallmarks of Red Bull’s social media content strategy
‘Brands as publishers’ is a concept that many marketers see as fruitless. But one brand that has certainly seen success from its own media is Red Bull.
What do the new Ofcom proposals mean for social media marketing? We ask some social media experts
This week, the UK Government has proposed giving the Office of Communication (Ofcom) the necessary powers to regulate social media companies; specifically focusing on harmful content being posted to websites that allow the sharing of user-generated content. In a response to consultations over the Online Harms White Paper released last April, the UK government will […]
The best digital marketing stats we’ve seen this week
We’re rounding off the week with some more great stats. We’ll be covering environmental issues, paid content, influencer marketing and much more.
How is Lush faring since shutting down its main social media channels?
Last Spring, Lush UK announced that it would be closing its corporate social media channels, explaining that it was “tired of fighting algorithms” and that it did not want to “pay to appear” in customers’ news feeds.
Why Chanel is the most influential luxury brand on social
The accessible and ‘always on’ nature of social media seems slightly at odds with the world of luxury fashion and beauty.
The best social media stories and campaigns from January 2020
This is our first social roundup of 2020 and we’re kicking off the year with some of the biggest platform news and campaigns, including Facebook for Super Bowl LIV, NBC for the Olympics, and First Direct. Enjoy! And don’t forget to browse our social media reports and articles, or why not take some training and […]
A day in the life of… Steph Chaplin, Global Head of Campaigns at Takumi
Steph Chaplin is the Global Head of Campaigns at Instagram influencer marketing service Takumi.
Reading between the lines in Mark Zuckerberg’s predictions and priorities for the 2020s
As we begin a new decade, Facebook CEO Mark Zuckerberg has published his predictions and priorities for the 2020s.
The best digital marketing stats we’ve seen this week
We’re back in the swing of things, so get ready for a great roundup of stats.
Eight awesome social campaigns from Starbucks
Starbucks is one of the most successful and effective brands on social media.
Do marketers really know how big China’s influencer economy is?
Influencers are helping drive billions in sales in China and marketers are increasingly focusing their efforts on influencer marketing as a result.
Fast Track Training: Paid Social
A one-day dive into the essentials of creative, successful social media advertising campaigns, exploring best practice, tools and techniques for writing copy, bidding strategy, and aligning your paid, owned and earned social activity.
1-day course | various dates | London
Deezer gains 14k new users with Gen Z-focused social campaign
Music streaming service Deezer uses Instagram to target 13- to 20-year-olds, reaching 2m users, gaining 14k new registrations and driving down CPA by 50%.
Hertz drives interest in new premium offering with influencer content strategy
To reach a new target audience with its premium car rental service, Hertz invites influencers to an exclusive launch event, who created live stories to share on social media.
Vetrocar increases online quote requests by 169% with omnichannel campaign
Windscreen repair and replacement brand Vetrocar boosted online quotes and increased brand popularity by 10% by transforming its online presence, publishing car-focused content on social and running omnichannel ads.
Peak influencer brand: what will it take for influencer-created brands to succeed in 2020?
There is only so much room for deals the size of Coty’s purchase of 51% of Kylie Cosmetics. As other high-profile influencer entrepreneurs, have flocked to launch their own brands, competition is fierce and the potential for over-saturation very real.
With this in mind, there are a number of things influencer-created brands will increasingly need if they are to be successful going forward.