1. Introduction This guide has been written to complement Econsultancy’s Social Media Advertising Best Practice Guide, Social Media Platforms Overview, Social Media Platforms Trends Report, B2B Social Media Best Practice Guide and Social Selling Best Practice Guide. The purpose of this guide is to provide a framework for developing a social media strategy, as well […]
Social Media Platforms Trends Report
A comprehensive summary of the key trends in social media in 2020. This report draws on insights from social media managers across different industries to provide an overview of the latest trends influencing the world’s most popular social media platforms.
Social Media Advertising Best Practice Guide
Econsultancy’s Social Media Advertising Best Practice Guide provides an overview of the major social media channels and the most pressing considerations for marketers looking to generate the most value from social media advertising.
Social media and the coronavirus crisis
During Day One of the Festival of Marketing 2020, Ella and Matthew Mills, founder and CEO, respectively, of Deliciously Ella, spoke about how the brand has dealt with the uncertainty of the coronavirus pandemic by rediscovering its start-up roots.
In the face of persistent uncertainty, and with demand for digital services and experiences at an all-time high, customer service has become even more crucial for businesses. This has accelerated a number of trends taking place across sectors, from automation to social messaging, AI-powered technology to bespoke digital customer service.
How have alcohol and drinks brands adapted to the highs and lows of Covid-19? We spoke to Tom Harvey, co-founder of “grain to glass” marketing agency YesMore, about direct-to-consumer sales, adapting marketing strategies, and how to be more human on social media.
How to effectively manage online communities and respond to problems professionally.
How brands can give themselves the best chance of having their content shared.
What influencers are, how brands can work with them, and the common pitfalls.
Learn the role content plays in social media and why you need to pick your metrics carefully.
Get practical insights on planning your social media channel strategy.
From major trends to key planning considerations, this module provides a great introduction to the social media ecosystem. Plus, targeting options and how to future-scape for social media.
What is affiliate marketing? What is influencer marketing? In this module you’ll gain an understanding of how they work and how to align this with your customer journey.
The fast food chain uses criticism of its old fries to build a platform for its new offering, gaining 66,000 more customers.
The magazine worked with RocketMill to boost year-on-year subscriptions and cut CPA by 62% by targeting new users with Facebook Ads as well as Instagram in-feed and Story ads.
To reach a new target audience with its premium car rental service, Hertz invites influencers to an exclusive launch event, who created live stories to share on social media.
Online Fast Track: Influencer Marketing (1 Day)
Knowing how to identify the right influencers to avoid the many pitfalls, and planning, implementing and measuring successfully, is more crucial now than ever before.
Take our instructor-led virtual training course.
1. Introduction This guide has been written to complement Econsultancy’s Social Media Advertising Best Practice Guide, Social Media Platforms Overview, Social Media Platforms Trends Report and Social Selling Best Practice Guide. The purpose of this guide is to provide a framework for developing a B2B social media strategy, as well as a summary of the […]
1. Introduction Social media is a rapidly evolving and fast-moving area of digital marketing and communications. There are feature updates across the major platforms almost daily. To keep track of key changes, please check Econsultancy’s blog and Social Media Hub and other regular subscriber updates, as well as updates from the platforms themselves (covered in […]
TikTok surpassed two billion downloads in Q2 2020, just five months after it passed the 1.5 billion download mark.
This is an edited version of a section in Econsultancy’s new Social Media Platforms Trends report, authored by Michelle Goodall, and reflects on changes to platforms such as Facebook, LinkedIn and WhatsApp, and their implications for brand community management for brands.
Find the latest social media trends - explore the ISD
The Internet Statistics Database contains thousands of charts and statistics related to social media, for you to browse, save and export.