Social

The latest social media best practice, case studies, trends, training and more. From influencer marketing and community management to chatbots and CRM

“People not platforms”: What marketers can learn about community from Reddit and Love Island

The Love Island and Reddit partnership may have been a missed opportunity for ITV, and a reminder to marketers about the fundamentals of community, as some fans in the show’s subreddit were ambivalent about the tie-up.

Social Media Advertising Best Practice Guide Pack Shot

Social Media Advertising Best Practice Guide

 ‌ Econsultancy’s Social Media Advertising Best Practice Guide provides an overview of the major social media channels and the most pressing considerations for marketers looking to generate the most value from social media advertising.

Influencer marketing

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Virtual influencers are helping brands to succeed in China

In the west, virtual influencers – digitally-generated characters who exist only online, though their followings and fanbase are very real – still have the aura of something that is niche and futuristic. But in China, virtual Key Opinion Leaders (or KOLs) are an increasingly popular way of connecting with audiences, particularly young audiences. Brands can […]

Social strategy

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Social Media Strategy Best Practice Guide

A guide providing marketers with a framework for developing a social media strategy, summarising the main considerations including frameworks and models for connecting with audiences, successful strategies for integrating customer service into social media and the opportunities of social listening.

B2B Social Selling Strategy Best Practice Guide

A report providing a practical guide to creating a social selling strategy. It considers the three most effective social media platforms for B2B marketers and salespeople – LinkedIn, Facebook and Twitter – advising on how brands can best harness the unique potential of each.

Community Strategy Best Practice Guide

This guide outlines the many different ways online communities can bring value to an organisation and covers how to develop a strategy to ensure its success.

webinar

Webinar: Key trends from Econsultancy's Social Best Practice Guides

 ‌ From the rise of social commerce through to the impact of Covid, trade wars and increasing data regulation, this webinar covers some of the key trends and talking points from our latest social media best practice guides.

Snug CEO Rob Bridgman: social commerce is “the next wave of innovation in retail”

 ‌ The founder of the category-defining D2C sofa company discusses how the shift to ecommerce has forced companies to innovate, to find new ways to reach and interact with their customers.

coronavirus statistics

Stats roundup: How social media marketing has changed after Covid-19

Changes to consumer lifestyles and the continued digitisation of commerce and entertainment have made a major impact on social media since the beginning of the Covid-19 pandemic.

In this regularly updated stats roundup, we include figures on ad spend, platform usage and consumer behaviour, to help add some context to social media trends.

AR, NFTs and the metaverse: How luxury brands innovated for China’s Singles Day shopping festival

With a huge opportunity in the offing to target Chinese consumers when they are in a prime shopping mindset, and competition higher than ever, what have luxury brands been doing to stand out?

Latest Articles

How the pharma industry is embracing influencer marketing

The pharma industry is increasingly embracing social media as a tool for influence – a term we are used to hearing in the context of fashion, beauty, or sport. But now, with the rise of new social media platforms like TikTok – where users are increasingly seeking out health-related advice in a more informal or […]

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With eBay sponsoring Love Island, is sustainable fashion going mainstream?

The ITV reality show Love Island last month announced a partnership with eBay, with this year’s contestants showcasing secondhand clothing instead of fast-fashion pieces. And just last week, former sponsor Missguided was bought out of administration by Frasers Group for £20m. What does eBay’s move tell us about the state of the retail industry? And […]

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Seven examples of brands engaging in social commerce

Social commerce is maturing. As Accenture states in its ‘Future of Shopping‘ report: “Rather than a handful of big retailers and brands selling to mass markets of millions, we’re now seeing millions of individuals and smaller businesses selling to one another within a vast social commerce ecosystem.” Consequently, social commerce is expected to grow three […]

Business purpose, strategic and operational goals

How Aerie, Sephora, and AllBirds are attracting values-motivated consumers

According to a 2018 survey by Forrester, 68% of US consumers say that their social values shape their shopping choices. But of course, findings like these are often based on attitudes and passive intention, as opposed to direct action. The majority of consumers will put other attributes such as value or convenience before a brand’s […]

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Reports

Internet Statistics Compendium: Social Media

A collection of the most recent statistics and market data on online marketing, ecommerce, the internet and related digital media, drawn from Econsultancy’s Internet Statistics Database. Aimed at marketers looking for benchmarking stats, evidence for use cases or persuasive figures for procuring investment.

Social Media - Econsultancy's Internet Statistics Database

Find the latest social media trends - explore the ISD

The Internet Statistics Database contains thousands of charts and statistics related to social media, for you to browse, save and export.

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