Social Media Strategy Best Practice Guide
This report provides a framework for developing a social media strategy, as well as a summary of the main considerations when developing a strategic approach to social media marketing and communications.
Ratings and Reviews Best Practice Guide
1. Introduction Customer centricity is at the heart of any successful business today. Digital has empowered consumers in numerous ways, giving them greater choice and convenience when they shop, but also offering a platform for them to share their views at the touch of a button. There are a host of platforms enabling consumers to […]
Social Media Advertising Best Practice Guide
Econsultancy’s Social Media Advertising Best Practice Guide provides an overview of the major social media channels and the most pressing considerations for marketers looking to generate the most value from social media advertising.
The State of Social Commerce in Southeast Asia
1. Executive Summary The State of Social Commerce in Southeast Asia report, produced by Econsultancy in collaboration with Hootsuite and Magento, is based on a survey of 271 ecommerce marketers and 277 consumers across the region. All consumers surveyed used social media and are online shoppers. The study looks to examine how consumers shop online […]
Social Media webinar resources 2019
Webinar Recording
Social Media Strategy Best Practice Guide
1. Introduction This guide has been written to complement Econsultancy’s Social Media Platforms Overview. Its purpose is to provide a framework for developing a social media strategy, as well as a summary of the main considerations for marketers when developing a strategic approach to social media marketing and communications. 1.1 About this report Over the […]
Social Media Platforms Overview
1. Introduction This guide has been written to complement Econsultancy’s Social Media Strategy Best Practice Guide, and Content Strategy Best Practice Guide. Its purpose is to provide a snapshot of some of the major social media platforms and the most pressing considerations for marketers looking to generate the most value from social media. It provides […]
Getting started with TikTok: A guide for marketers
After the failure of promising startups such as Peach, Ello and Mastadon, many wondered if we would ever see the rise of another social media giant again. But TikTok looks like it has gathered a mass audience and is here to stay.
2 Min
Community and Conversation
How to effectively manage online communities and respond to problems professionally.
2 Min
Video, Shareable and Viral Content
How brands can give themselves the best chance of having their content shared.
2 Min
Influencer Marketing
What influencers are, how brands can work with them, and the common pitfalls.
new
2 Min
Aligning Social Media to your Content Strategy
Learn the role content plays in social media and why you need to pick your metrics carefully.
new
2 Min
Social Media Activity Planning
Get practical insights on planning your social media channel strategy.
27 Min
Social Media
From major trends to key planning considerations, this module provides a great introduction to the social media ecosystem. Plus, targeting options and how to future-scape for social media.
31 Min
Affiliate and Influencer Marketing
What is affiliate marketing? What is influencer marketing? In this module you’ll gain an understanding of how they work and how to align this with your customer journey.
Social Media Trends in 2020: What do the Experts Predict?
Social media. Apart from politicians there’s nothing we love to hate more. So, let’s sprinkle a bit of salt on our societal wounds by discussing what happened in 2019 and what might happen in 2020.
From privacy to messing about on TikTok, our experts have found their crystal balls as fecund as ever.
Getting Started with Snapchat: A Guide for Marketers
Looking to build your brand’s presence on Snapchat? This briefing covers everything you need to get started, from setting up an account and attracting engagement, to the important rules of engagement.
How is coronavirus impacting the financial sector – and how are brands responding?
The effects of the ongoing coronavirus crisis are being felt in almost every sector. From retail and consumer packaged goods to entertainment, sports, and of course travel and leisure, every sector is being impacted in a different way and is facing down its own unique challenges.
How travel and tourism brands are reacting to coronavirus
The travel industry has been tremendously affected by the ongoing coronavirus pandemic.
Coronavirus: How are sports brands responding on social media?
Many sectors have been heavily impacted by the global coronavirus pandemic and the sports industry has arguably seen as many high-profile disruptions, cancelations and suspensions as any other.
Digital Shift Q4 2019: New Social
This chapter from Digital Shift Q4 2019 covers the big news stories from the world of social and messaging. From Google re-entering the social network game with its new local social app, the rapid growth of snackable video, to the introduction of new ecommerce formats to existing platforms.
How brands are encouraging social distancing
It’s a tricky time to be a brand on social media, with most figuring out how to acknowledge the current pandemic.
How Glossier sets the bar for social proof in ecommerce
Ratings and reviews are a hugely important tool for brands of all kinds.
The best digital marketing stats we’ve seen this week
It might be Friday the 13th, but you’re in luck – we’ve got another great round up of digital marketing statistics.
Four brands with a brilliantly funny tone of voice
Tone of voice (ToV) is extremely important when you’re trying to build a distinctive brand. It’s the personality of your business; the thing people will remember you by.
Four brands partnering with influencers for purpose-driven marketing
Purpose-driven marketing has become an increasing priority for brands over the past year or so, driven by the wider consumer desire for change.
The best digital marketing stats we’ve seen this week
As we head on into March, we’re back with the best digital marketing stats of the week.
Four ways brands can incorporate customer feedback into their marketing and CX
The internet has empowered consumers in numerous ways, giving them a more direct connection with the brands they love (and hate), providing them with more choice and convenience, and giving them a means of quickly and easily sharing their opinions.
How do brands use social listening tools?
The average person reportedly spends one hour and 50 minutes on social media per day.
Fast Track Training: Paid Social
A one-day dive into the essentials of creative, successful social media advertising campaigns, exploring best practice, tools and techniques for writing copy, bidding strategy, and aligning your paid, owned and earned social activity.
1-day course | various dates | London
Deezer gains 14k new users with Gen Z-focused social campaign
Music streaming service Deezer uses Instagram to target 13- to 20-year-olds, reaching 2m users, gaining 14k new registrations and driving down CPA by 50%.
Hertz drives interest in new premium offering with influencer content strategy
To reach a new target audience with its premium car rental service, Hertz invites influencers to an exclusive launch event, who created live stories to share on social media.
Vetrocar increases online quote requests by 169% with omnichannel campaign
Windscreen repair and replacement brand Vetrocar boosted online quotes and increased brand popularity by 10% by transforming its online presence, publishing car-focused content on social and running omnichannel ads.
Peak influencer brand: what will it take for influencer-created brands to succeed in 2020?
There is only so much room for deals the size of Coty’s purchase of 51% of Kylie Cosmetics. As other high-profile influencer entrepreneurs, have flocked to launch their own brands, competition is fierce and the potential for over-saturation very real.
With this in mind, there are a number of things influencer-created brands will increasingly need if they are to be successful going forward.