Social

The latest social media best practice, case studies, trends, training and more. From influencer marketing and community management to chatbots and CRM

The best social media stories and campaigns from September 2019

Econsultancy’s Social Media and Community Manager, Sean Cole, rounds up the top social activity from last month. Featuring platform news from Snapchat, Instagram and YouTube, as well as campaigns from Oxfam, the COPI and Google.

Digital Shift Quarterly Webinar

Tune in to this episode of Digital Shift to hear about the key developments, trends and innovations in digital technology and marketing, impacting the next quarter. Agenda points include, new social, Amazon, AI and machine learning, and quantum computing. Watch this video with Ashley Friedlein to get a taste of what to expect.

October 15th, 2019 | Session 1: 9am BST/4pm SGT | Session 2: 4pm BST/11am EST

Latest Research, Trends and Best Practice

Social Media Strategy Best Practice Guide

Social Media Strategy Best Practice Guide

1. Introduction This guide has been written to complement Econsultancy’s Social Media Platforms Overview. Its purpose is to provide a framework for developing a social media strategy, as well as a summary of the main considerations for marketers when developing a strategic approach to social media marketing and communications. 1.1 About this report Over the […]

"You can’t measure social content the same way as PPC or SEO, but unfortunately too many companies still do"

We caught up with Virgin Trains’ Head of Social, Emma Martell, to talk about her day-to-day work, how Virgin Trains came to develop its quirky brand voice, and her favourite social campaign – which involves an avocado.

Fast Track Training: Paid Social

A one-day dive into the essentials of creative, successful social media advertising campaigns, exploring best practice, tools and techniques for writing copy, bidding strategy, and aligning your paid, owned and earned social activity.

1-day course | various dates | London

stats

"Globally, 53% of companies say they employ social media to increase customer lifetime value"

You’ll find over 3,000 more social media statistics and charts in the Internet Statistics Database, to browse, save and export. Constantly updated to reflect the latest findings.

Editor’s Picks

B2B Social Media Best Practice Guide

1. Introduction This report is a complementary guide to Econsultancy’s current suite of social media best practice guides, including Social Media Strategy, Social Media Platforms and Paid Social Media Advertising. It outlines the strategic approaches, use cases, considerations and useful guidelines for B2B marketers to consider when devising their social media strategy. 1.1. Executive summary […]

Social Media Strategy Best Practice Guide

Social Media Strategy Best Practice Guide

1. Introduction This guide has been written to complement Econsultancy’s Social Media Platforms Overview. Its purpose is to provide a framework for developing a social media strategy, as well as a summary of the main considerations for marketers when developing a strategic approach to social media marketing and communications. 1.1 About this report Over the […]

Super apps: How the rest of the world is following in China’s footsteps

Drawing on Mary Meeker’s Internet Trends 2019 report, which highlighted the growing trend of super apps, such as Alibaba and WeChat, this briefing looks at Meeker’s observations about super apps, the companies moving into this space, and what this growing trend means for both businesses and consumers.

From the Blog

Social Performance Benchmarks

What does good look like? Search and compare against hundreds of social performance metrics, from Twitter posts per day to average Instagram engagement rate, with Econsultancy’s Performance Benchmarks tool.

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B2B

Social Quarterly Reports