As social commerce continues to evolve, it has become an essential part of how many brands do business online. This best practice guide looks at developing a selling strategy across each of the major platforms, including influencer marketing and emerging trends within the space.
Econsultancy’s Social Media Advertising Best Practice Guide provides an overview of the major social media channels and the most pressing considerations for marketers looking to generate the most value from social media advertising.
A guide providing marketers with a framework for developing a social media strategy, summarising the main considerations including frameworks and models for connecting with audiences, successful strategies for integrating customer service into social media and the opportunities of social listening.
This report summarises the features available on the main social platforms, outlining the options for marketers developing social media strategies.
A report providing a practical guide to creating a social selling strategy. It considers the three most effective social media platforms for B2B marketers and salespeople – LinkedIn, Facebook and Twitter – advising on how brands can best harness the unique potential of each.
A best practice guide providing marketers with a framework for how to approach social CX and customer service and how to integrate that into a broader customer experience strategy.
Mark Zablan is the CEO of Emplifi, a unified platform for social marketing, social commerce and customer care. We asked him about the role of data and automation in CX, as well as what makes for a successful rebrand (following the merger of Astute and Socialbakers – to become Emplifi – last year). What are […]
Kilgore discusses the value in the brand’s membership approach, its long-form content which is less suited to influencers, and the potential for bricks-and-mortar when it becomes ‘harder to find new customers by algorithm’.
Influencer marketing has become an integral part of the marketing mix for many brands today. But how can brands ensure that they forge successful influencer partnerships in a crowded and evolving creator economy? At ‘AUTHENTIC: Marketing in the Creator Economy’ – an event hosted by creator management platform GRIN – brand representatives spoke about their […]
Nikki Gilliland talks to Eric Dahan, CEO of global influencer agency Open Influence, and discusses the benefits, challenges, and potential opportunities for brands experimenting with virtual influencers.
Social media has long been a source of travel inspiration. Direct engagement on social channels can encourage sales – particularly for younger consumers. GlobalData’s GlobalData’s Q1 2021 Consumer Survey revealed that 30% of Gen Z and 32% of Millennial consumers stated that direct engagement with a brand is a key driver of a purchase – […]
Authenticity, meta-influencers and the growing power of Pinterest. Creator management platform GRIN looks at three influencer marketing trends.
The pharma industry is increasingly embracing social media as a tool for influence – a term we are used to hearing in the context of fashion, beauty, or sport. But now, with the rise of new social media platforms like TikTok – where users are increasingly seeking out health-related advice in a more informal or […]
The ITV reality show Love Island last month announced a partnership with eBay, with this year’s contestants showcasing secondhand clothing instead of fast-fashion pieces. And just last week, former sponsor Missguided was bought out of administration by Frasers Group for £20m. What does eBay’s move tell us about the state of the retail industry? And […]
Roberts tells us about his role at conversion marketing tech company Ve Global and discusses current challenges for ecommerce brands, including how overpromising with chatbots leads to a confusion amongst customers.
The Love Island and Reddit partnership may have been a missed opportunity for ITV, and a reminder to marketers about the fundamentals of community, as some fans in the show’s subreddit were ambivalent about the tie-up.
Social commerce is maturing. As Accenture states in its ‘Future of Shopping‘ report: “Rather than a handful of big retailers and brands selling to mass markets of millions, we’re now seeing millions of individuals and smaller businesses selling to one another within a vast social commerce ecosystem.” Consequently, social commerce is expected to grow three […]
A number of new social apps are designed to limit usage and encourage authentic interaction. Is this a new era for social?
This guide outlines the many different ways online communities can bring value to an organisation and covers how to develop a strategy to ensure its success.
Agenda Points:
– Social commerce strategy: developing a robust strategy to deliver objectives and build momentum, and ensuring that strategies are grounded in consumer understanding, effective channel selection and solid measurement
– Selling on the key platforms: setting up for success and optimising the opportunity for driving sales on the main social platforms
– Using influencer marketing in social commerce: understanding the role of influencer marketing through the customer journey, and how to utilise different models to deliver success
– Emerging models in social commerce: a look at the cutting edge of innovation in the area, and the new opportunities emerging from practices such as live and conversational commerce, social shopping, and in-app checkout
The latest trends, developments and statistics in social media. Stories this quarter include Elon Musk’s takeover of Twitter and the implications for advertisers, trend-bucking growth from Pinterest, new security features on LinkedIn and Meta’s new monetisation opportunities for creators.
The latest trends, developments and statistics in social media. Stories this quarter include the latest shopping features from YouTube and TikTok, Meta’s increased focus on AI and the metaverse, and new privacy features from WhatsApp.
The latest trends, developments and statistics in social media. Stories this quarter include the opening of the first physical ‘Meta Store’, WhatsApp and Facebook’s investment in tools for community development and growth, plus the comeback of ‘real, authentic’ content with Instagram’s reintroduction of the chronological timeline and BeReal’s time-sensitive approach to photo sharing.
Could 2022 be the year the influencer industry “grows up”? Increased creator control of content, social commerce, and the acceleration of long-term partnerships all have a part to play.
Influencer marketing is a rapidly growing industry, enabling brands to engage audiences in creative ways that promote authenticity and trust. This report provides tools, frameworks and best practice guidance for organisations looking to incorporate influencer partnerships into their broader marketing mix, with industry expertise and case studies to help apply the learning.
In the west, virtual influencers – digitally-generated characters who exist only online, though their followings and fanbase are very real – still have the aura of something that is niche and futuristic. But in China, virtual Key Opinion Leaders (or KOLs) are an increasingly popular way of connecting with audiences, particularly young audiences. Brands can […]
The founder of the category-defining D2C sofa company discusses how the shift to ecommerce has forced companies to innovate, to find new ways to reach and interact with their customers.
Changes to consumer lifestyles and the continued digitisation of commerce and entertainment have made a major impact on social media since the beginning of the Covid-19 pandemic.
In this regularly updated stats roundup, we include figures on ad spend, platform usage and consumer behaviour, to help add some context to social media trends.
With a huge opportunity in the offing to target Chinese consumers when they are in a prime shopping mindset, and competition higher than ever, what have luxury brands been doing to stand out?
Social media has long been a source of travel inspiration. Direct engagement on social channels can encourage sales – particularly for younger consumers. GlobalData’s GlobalData’s Q1 2021 Consumer Survey revealed that 30% of Gen Z and 32% of Millennial consumers stated that direct engagement with a brand is a key driver of a purchase – […]
Welcome back to our regular roundup of stand-out social campaigns.
The fast food chain uses criticism of its old fries to build a platform for its new offering, gaining 66,000 more customers.
The magazine worked with RocketMill to boost year-on-year subscriptions and cut CPA by 62% by targeting new users with Facebook Ads as well as Instagram in-feed and Story ads.
To reach a new target audience with its premium car rental service, Hertz invites influencers to an exclusive launch event, who created live stories to share on social media.
As social commerce continues to evolve, it has become an essential part of how many brands do business online. This best practice guide looks at developing a selling strategy across each of the major platforms, including influencer marketing and emerging trends within the space.
The increasing popularity of social media has changed consumer expectations around customer service. This guide provides a starting point for brands looking to create or update their social CX strategy.
The Internet Statistics Database contains thousands of charts and statistics related to social media, for you to browse, save and export.
