Super apps: How the rest of the world is following in China’s footsteps
Drawing on Mary Meeker’s Internet Trends 2019 report, which highlighted the growing trend of super apps, such as Alibaba and WeChat, both within and outside of China, this briefing looks at Meeker’s observations about super apps, the companies moving into this space, and what this growing trend means for both businesses and consumers.
Reinventing Commerce
2. Executive Summary Reinventing Commerce, produced by Econsultancy in partnership with Sitecore, explores the path to growth through a landscape defined by rapidly changing consumer behavior, a demand for personalization and the influence of macro-players with international reach and enormous scale. This report is based on a quantitative study of over 1,200 merchandising, ecommerce and […]
Social Media Advertising
1. Introduction This guide has been written to complement Econsultancy’s Social Media Strategy Best Practice Guide, Social Media Platforms Overview, B2B Social Media Best Practice Guide and Paid Search Best Practice Guide. The purpose of this guide is to provide an overview of the opportunities, risks and the required investment of time, effort and budget […]
Fast Track Training: Paid Social
A one-day dive into the essentials of creative, successful social media advertising campaigns, exploring best practice, tools and techniques for writing copy, bidding strategy, and aligning your paid, owned and earned social activity.
1-day course | various dates | London
B2B Social Media Best Practice Guide
1. Introduction This report is a complementary guide to Econsultancy’s current suite of social media best practice guides, including Social Media Strategy, Social Media Platforms and Paid Social Media Advertising. It outlines the strategic approaches, use cases, considerations and useful guidelines for B2B marketers to consider when devising their social media strategy. 1.1. Executive summary […]
Social Media Strategy Best Practice Guide
Introduction This guide has been written to complement Econsultancy’s Paid Social Media Advertising[1] and Social Media Platforms Overview[2] reports. Its purpose is to provide a framework for developing a social media strategy and provide a summary of the main considerations for marketers when developing a strategic approach to social media marketing and communications. About this […]
Social Media Webinar
Bringing to life data from the Econsultancy Social Quarterly and recently updated Social Media Best Practice Guide, this webinar provides an overview of the latest trends in social media, as well as the latest key updates across multiple platforms.
‘Stranger Things’ Facebook Messenger chatbot uses search data to keep fans entertained
Agency Tangent combined user data from sources including Moz, Audience and IBM Watson to develop the ‘El Bot’ chatbot, which reached Stranger Things fans in more than 24 countries and achieved a user retention rate of 88%.
Superdry influencer campaign delivers 251% ROI while shifting Gen Z brand perception
The clothing label worked with underground creative influencers in a social content campaign, This Is The Jacket, that shifted perceptions of the brand, particularly among 16-24s.
#FindItWithNike visual search app reaches 20m with content-led social campaign
Social Chain works with ASOS and Nike to promote the app #FindItWithNike, which used image recognition to help fashion fans discover new looks, reaching 20 million people and achieving more than 6,000 email sign ups.
Seeking social statistics and market data?
From growth trends to reputation management, Econsultancy’s Internet Statistics Database contains all the latest social stats and market data for you to browse, save and export.
Four ways Ugly Drinks is aiming to disrupt the soft drinks industry
The global soft drinks industry is reportedly worth around $392.6 billion, with Coca-Cola and Pepsi taking the majority of market share.
The best digital marketing stats we’ve seen this week
Welcome to your weekly stats roundup. This week’s includes news about Instagram fakery, app downloads, mobile targeting, and lots more.
A day in the life of… Head of Content and Digital PR at MediaVision
Jodie Harris is Head of Content and Digital PR at MediaVision, a London-based integrated digital marketing agency.
Social Performance Benchmarks
What does good look like? Search and compare against hundreds of social performance metrics, from Twitter posts per day to average Instagram engagement rate, with Econsultancy’s Performance Benchmarks tool.
Influencers discover that launching their own brands is fraught with risk
A growing number of influencers are opting to cash in on their followings by launching their own brands instead of charging established brands to promote their wares. The potential rewards are huge.
Survey reveals how much influencers earn as industry pushes for more standards
Eye-popping headlines suggest that some influencers are making staggering amounts posting content on behalf of brands, and there is very little doubt that the biggest influencers are making (not-so-)small fortunes from their content.
TikTok: Everything you need to know
Short-form video app TikTok seems to have taken the world by storm.
Why social proof works so well when engaging Gen Z
For younger generations, it can be difficult to imagine what the world was like before Facebook or mobile phones existed.
The best digital marketing stats we’ve seen this week
Ladies and gents, here are your stats for the week.
The best digital marketing stats we’ve seen this week
We’ve got news about sustainability, digital ad spend, social media usage, and lots more in this week’s roundup.
Why influencer marketing is still a winning strategy for Daniel Wellington
Watch brand Daniel Wellington received the most influencer mentions out of any brand on Instagram in 2018, receiving more than 20,000 mentions by 7,200 influencers.
Data suggests marketers might be overestimating the sway of microinfluencers
Motivated in part by rising costs that now see top influencers demanding five and six-figure amounts per sponsored post, marketers have increasingly embraced microinfluencers – social media users with followings of anywhere from a few thousand to 100,000.
The best digital marketing stats we’ve seen this week
We’ve got a cracking round-up of stats to see you well into the Easter weekend.