The latest social media best practice, case studies, trends, training and more. From influencer marketing and community management to chatbots and CRM

Super apps: How the rest of the world is following in China’s footsteps

Drawing on Mary Meeker’s Internet Trends 2019 report, which highlighted the growing trend of super apps, such as Alibaba and WeChat, both within and outside of China, this briefing looks at Meeker’s observations about super apps, the companies moving into this space, and what this growing trend means for both businesses and consumers.

Latest Research, Trends and Best Practice

Paid Social Media Advertising

Social Media Advertising

1. Introduction This guide has been written to complement Econsultancy’s Social Media Strategy Best Practice Guide, Social Media Platforms Overview, B2B Social Media Best Practice Guide and Paid Search Best Practice Guide. The purpose of this guide is to provide an overview of the opportunities, risks and the required investment of time, effort and budget […]

Fast Track Training: Paid Social

A one-day dive into the essentials of creative, successful social media advertising campaigns, exploring best practice, tools and techniques for writing copy, bidding strategy, and aligning your paid, owned and earned social activity.

1-day course | various dates | London

Editor’s Picks

B2B Social Media Best Practice Guide

1. Introduction This report is a complementary guide to Econsultancy’s current suite of social media best practice guides, including Social Media Strategy, Social Media Platforms and Paid Social Media Advertising. It outlines the strategic approaches, use cases, considerations and useful guidelines for B2B marketers to consider when devising their social media strategy. 1.1. Executive summary […]

Social Media Strategy Best Practice Guide

Social Media Strategy Best Practice Guide

Introduction This guide has been written to complement Econsultancy’s Paid Social Media Advertising[1] and Social Media Platforms Overview[2] reports. Its purpose is to provide a framework for developing a social media strategy and provide a summary of the main considerations for marketers when developing a strategic approach to social media marketing and communications. About this […]

Social Media Webinar

Bringing to life data from the Econsultancy Social Quarterly and recently updated Social Media Best Practice Guide, this webinar provides an overview of the latest trends in social media, as well as the latest key updates across multiple platforms.



Seeking social statistics and market data?

From growth trends to reputation management, Econsultancy’s Internet Statistics Database contains all the latest social stats and market data for you to browse, save and export.

From the Blog

Social Performance Benchmarks

What does good look like? Search and compare against hundreds of social performance metrics, from Twitter posts per day to average Instagram engagement rate, with Econsultancy’s Performance Benchmarks tool.

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