Social Media Trends in 2020: What do the Experts Predict?
Social media. Apart from politicians there’s nothing we love to hate more. So, let’s sprinkle a bit of salt on our societal wounds by discussing what happened in 2019 and what might happen in 2020.
From privacy to messing about on TikTok, our experts have found their crystal balls as fecund as ever.
The State of Social Commerce in Southeast Asia
1. Executive Summary The State of Social Commerce in Southeast Asia report, produced by Econsultancy in collaboration with Hootsuite and Magento, is based on a survey of 271 ecommerce marketers and 277 consumers across the region. All consumers surveyed used social media and are online shoppers. The study looks to examine how consumers shop online […]
Social Media webinar resources 2019
Webinar Recording
Social Media Strategy Best Practice Guide
1. Introduction This guide has been written to complement Econsultancy’s Social Media Platforms Overview. Its purpose is to provide a framework for developing a social media strategy, as well as a summary of the main considerations for marketers when developing a strategic approach to social media marketing and communications. 1.1 About this report Over the […]
Social Media Platforms Overview
1. Introduction This guide has been written to complement Econsultancy’s Social Media Strategy Best Practice Guide, and Content Strategy Best Practice Guide. Its purpose is to provide a snapshot of some of the major social media platforms and the most pressing considerations for marketers looking to generate the most value from social media. It provides […]
Social Media Advertising
1. Introduction This guide has been written to complement Econsultancy’s Social Media Strategy Best Practice Guide, Social Media Platforms Overview, B2B Social Media Best Practice Guide and Paid Search Best Practice Guide. The purpose of this guide is to provide an overview of the opportunities, risks and the required investment of time, effort and budget […]
What Consumers Think About Influencer Marketing
Executive summary The majority of millennials have been influenced by a social media content creator 61% of people aged 18 to 34, admit they have at some point been influenced in their consumer decisions by a social media content creator. US respondents are more likely to have been influenced than those in the UK. Influencers […]
"Globally, internet users devote 2.3 hours on social media per day"
You’ll find over 3,000 more social media statistics and charts in the Internet Statistics Database, to browse, save and export. Constantly updated to reflect the latest findings.
Deezer gains 14k new users with Gen Z-focused social campaign
Music streaming service Deezer uses Instagram to target 13- to 20-year-olds, reaching 2m users, gaining 14k new registrations and driving down CPA by 50%.
Hertz drives interest in new premium offering with influencer content strategy
To reach a new target audience with its premium car rental service, Hertz invites influencers to an exclusive launch event, who created live stories to share on social media.
Vetrocar increases online quote requests by 169% with omnichannel campaign
Windscreen repair and replacement brand Vetrocar boosted online quotes and increased brand popularity by 10% by transforming its online presence, publishing car-focused content on social and running omnichannel ads.
Fast Track Training: Paid Social
A one-day dive into the essentials of creative, successful social media advertising campaigns, exploring best practice, tools and techniques for writing copy, bidding strategy, and aligning your paid, owned and earned social activity.
1-day course | various dates | London
2 Min
Community and Conversation
How to effectively manage online communities and respond to problems professionally.
2 Min
Video, Shareable and Viral Content
How brands can give themselves the best chance of having their content shared.
2 Min
Influencer Marketing
What influencers are, how brands can work with them, and the common pitfalls.
new
2 Min
Aligning Social Media to your Content Strategy
Learn the role content plays in social media and why you need to pick your metrics carefully.
new
2 Min
Social Media Activity Planning
Get practical insights on planning your social media channel strategy.
27 Min
Social Media
From major trends to key planning considerations, this module provides a great introduction to the social media ecosystem. Plus, targeting options and how to future-scape for social media.
31 Min
Affiliate and Influencer Marketing
What is affiliate marketing? What is influencer marketing? In this module you’ll gain an understanding of how they work and how to align this with your customer journey.
Getting Started with Snapchat: A Guide for Marketers
Looking to build your brand’s presence on Snapchat? This briefing covers everything you need to get started, from setting up an account and attracting engagement, to the important rules of engagement.
A day in the life of… Steph Chaplin, Global Head of Campaigns at Takumi
Steph Chaplin is the Global Head of Campaigns at Instagram influencer marketing service Takumi.
Reading between the lines in Mark Zuckerberg’s predictions and priorities for the 2020s
As we begin a new decade, Facebook CEO Mark Zuckerberg has published his predictions and priorities for the 2020s.
The best digital marketing stats we’ve seen this week
We’re back in the swing of things, so get ready for a great roundup of stats.
Super apps: How the rest of the world is following in China’s footsteps
Drawing on Mary Meeker’s Internet Trends 2019 report, which highlighted the growing trend of super apps, such as Alibaba and WeChat, this briefing looks at Meeker’s observations about super apps, the companies moving into this space, and what this growing trend means for both businesses and consumers.