Social

The latest social media best practice, case studies, trends, training and more. From influencer marketing and community management to chatbots and CRM

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Social Media Webinar

This webinar, presented by Michelle Goodall, will bring to life data from the updated version of our Social Media Best Practice Guide. Expect to leave armed with insight on the key developments across multiple social platforms, tips on managing your social media more effectively, guidance on the latest best practice, and more.

September 25th, 2019 | 2pm BST | 9am EST

Latest Research, Trends and Best Practice

Social Media Strategy Best Practice Guide

Social Media Strategy Best Practice Guide

1. Introduction This guide has been written to complement Econsultancy’s Social Media Platforms Overview. Its purpose is to provide a framework for developing a social media strategy, as well as a summary of the main considerations for marketers when developing a strategic approach to social media marketing and communications. 1.1 About this report Over the […]

Social Media Platforms Overview

Social Media Platforms Overview

 1. Introduction This guide has been written to complement Econsultancy’s Social Media Strategy Best Practice Guide,  and Content Strategy Best Practice Guide. Its purpose is to provide a snapshot of some of the major social media platforms and the most pressing considerations for marketers looking to generate the most value from social media. It provides […]

"You can’t measure social content the same way as PPC or SEO, but unfortunately too many companies still do"

We caught up with Virgin Trains’ Head of Social, Emma Martell, to talk about her day-to-day work, how Virgin Trains came to develop its quirky brand voice, and her favourite social campaign – which involves an avocado.

Super apps: How the rest of the world is following in China’s footsteps

Drawing on Mary Meeker’s Internet Trends 2019 report, which highlighted the growing trend of super apps, such as Alibaba and WeChat, this briefing looks at Meeker’s observations about super apps, the companies moving into this space, and what this growing trend means for both businesses and consumers.

stats

"Globally, 53% of companies say they employ social media to increase customer lifetime value"

You’ll find over 3,000 more social media statistics and charts in the Internet Statistics Database, to browse, save and export. Constantly updated to reflect the latest findings.

Editor’s Picks

B2B Social Media Best Practice Guide

1. Introduction This report is a complementary guide to Econsultancy’s current suite of social media best practice guides, including Social Media Strategy, Social Media Platforms and Paid Social Media Advertising. It outlines the strategic approaches, use cases, considerations and useful guidelines for B2B marketers to consider when devising their social media strategy. 1.1. Executive summary […]

Social Media Strategy Best Practice Guide

Social Media Strategy Best Practice Guide

1. Introduction This guide has been written to complement Econsultancy’s Social Media Platforms Overview. Its purpose is to provide a framework for developing a social media strategy, as well as a summary of the main considerations for marketers when developing a strategic approach to social media marketing and communications. 1.1 About this report Over the […]

Fast Track Training: Paid Social

A one-day dive into the essentials of creative, successful social media advertising campaigns, exploring best practice, tools and techniques for writing copy, bidding strategy, and aligning your paid, owned and earned social activity.

1-day course | various dates | London

From the Blog

Social Performance Benchmarks

What does good look like? Search and compare against hundreds of social performance metrics, from Twitter posts per day to average Instagram engagement rate, with Econsultancy’s Performance Benchmarks tool.

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