This webinar, presented by Michelle Goodall, will bring to life data from the updated version of our Social Media Best Practice Guide. Expect to leave armed with insight on the key developments across multiple social platforms, tips on managing your social media more effectively, guidance on the latest best practice, and more.
September 25th, 2019 | 2pm BST | 9am EST
1. Introduction This guide has been written to complement Econsultancy’s Social Media Platforms Overview. Its purpose is to provide a framework for developing a social media strategy, as well as a summary of the main considerations for marketers when developing a strategic approach to social media marketing and communications. 1.1 About this report Over the […]
1. Introduction This guide has been written to complement Econsultancy’s Social Media Strategy Best Practice Guide, and Content Strategy Best Practice Guide. Its purpose is to provide a snapshot of some of the major social media platforms and the most pressing considerations for marketers looking to generate the most value from social media. It provides […]
Drawing on Mary Meeker’s Internet Trends 2019 report, which highlighted the growing trend of super apps, such as Alibaba and WeChat, this briefing looks at Meeker’s observations about super apps, the companies moving into this space, and what this growing trend means for both businesses and consumers.
You’ll find over 3,000 more social media statistics and charts in the Internet Statistics Database, to browse, save and export. Constantly updated to reflect the latest findings.
1. Introduction This report is a complementary guide to Econsultancy’s current suite of social media best practice guides, including Social Media Strategy, Social Media Platforms and Paid Social Media Advertising. It outlines the strategic approaches, use cases, considerations and useful guidelines for B2B marketers to consider when devising their social media strategy. 1.1. Executive summary […]
1. Introduction This guide has been written to complement Econsultancy’s Social Media Platforms Overview. Its purpose is to provide a framework for developing a social media strategy, as well as a summary of the main considerations for marketers when developing a strategic approach to social media marketing and communications. 1.1 About this report Over the […]
Agency Tangent combined user data from sources including Moz, Audience and IBM Watson to develop the ‘El Bot’ chatbot, which reached Stranger Things fans in more than 24 countries and achieved a user retention rate of 88%.
The clothing label worked with underground creative influencers in a social content campaign, This Is The Jacket, that shifted perceptions of the brand, particularly among 16-24s.
Social Chain works with ASOS and Nike to promote the app #FindItWithNike, which used image recognition to help fashion fans discover new looks, reaching 20 million people and achieving more than 6,000 email sign ups.
A one-day dive into the essentials of creative, successful social media advertising campaigns, exploring best practice, tools and techniques for writing copy, bidding strategy, and aligning your paid, owned and earned social activity.
1-day course | various dates | London
It’s a cracking stats roundup this week, so let’s waste no time before we dive in.
Brands are spending billions of dollars a year on influencer marketing and it has fast become a critical digital marketing channel, especially for brands in markets such as fashion and beauty.
Facing growing scrutiny of its business practices and associated negative headlines, Amazon last year launched a program called FC Ambassadors. The concept: have rank-and-file employees tweet in defense of the company, particularly its warehouse working conditions, compensation and benefits.
What does good look like? Search and compare against hundreds of social performance metrics, from Twitter posts per day to average Instagram engagement rate, with Econsultancy’s Performance Benchmarks tool.