This briefing takes a deep dive into the phenomenon that is TikTok – examining its history and context both in China and overseas; looking in particular at how its acquisition of another Chinese-owned video app, Musical.ly, aided its adoption outside of China.
It also analyses TikTok’s monetisation prospects, including its potential for advertising and influencer marketing, and its challenges – such as controversies around inappropriate content and privacy.
Executive summary The majority of millennials have been influenced by a social media content creator 61% of people aged 18 to 34, admit they have at some point been influenced in their consumer decisions by a social media content creator. US respondents are more likely to have been influenced than those in the UK. Influencers […]
1. Introduction This report is a complementary guide to Econsultancy’s current suite of social media best practice guides, including Social Media Strategy, Social Media Platforms and Paid Social Media Advertising. It outlines the strategic approaches, use cases, considerations and useful guidelines for B2B marketers to consider when devising their social media strategy. 1.1. Executive summary […]
Bringing to life data from the Econsultancy Social Quarterly and recently updated Social Media Best Practice Guide, this webinar provides an overview of the latest trends in social media, as well as the latest key updates across multiple platforms.
1. Introduction This report is a complementary guide to Econsultancy’s current suite of social media best practice guides, including Social Media Strategy, Social Media Platforms and Paid Social Media Advertising. It outlines the strategic approaches, use cases, considerations and useful guidelines for B2B marketers to consider when devising their social media strategy. 1.1. Executive summary […]
Introduction This guide has been written to complement Econsultancy’s Paid Social Media Advertising[1] and Social Media Platforms Overview[2] reports. Its purpose is to provide a framework for developing a social media strategy and provide a summary of the main considerations for marketers when developing a strategic approach to social media marketing and communications. About this […]
Agency Tangent combined user data from sources including Moz, Audience and IBM Watson to develop the ‘El Bot’ chatbot, which reached Stranger Things fans in more than 24 countries and achieved a user retention rate of 88%.
The clothing label worked with underground creative influencers in a social content campaign, This Is The Jacket, that shifted perceptions of the brand, particularly among 16-24s.
Social Chain works with ASOS and Nike to promote the app #FindItWithNike, which used image recognition to help fashion fans discover new looks, reaching 20 million people and achieving more than 6,000 email sign ups.
From growth trends to reputation management, Econsultancy’s Internet Statistics Database contains all the latest social stats and market data for you to browse, save and export.
Before you head off to enjoy the weekend, don’t forget to check out this week’s bumper stats roundup.
Forget Hilton or Marriott, there’s another hotel that’s being touted as the place to stay this summer, and it’s not from a brand you would expect.
This month’s roundup from the world of digital marketing in China brings us news on WeChat – from privacy fears to a study on the effects of social media detox. Elsewhere, we look at content trends on Douyin and the state of ad fraud. Tech-savvy users abandoning WeChat over privacy fears It’s unimaginable for the […]
What does good look like? Search and compare against hundreds of social performance metrics, from Twitter posts per day to average Instagram engagement rate, with Econsultancy’s Performance Benchmarks tool.
Short-form video app TikTok seems to have taken the world by storm.
For younger generations, it can be difficult to imagine what the world was like before Facebook or mobile phones existed.
Ladies and gents, here are your stats for the week.
We’ve got news about sustainability, digital ad spend, social media usage, and lots more in this week’s roundup.
Watch brand Daniel Wellington received the most influencer mentions out of any brand on Instagram in 2018, receiving more than 20,000 mentions by 7,200 influencers.
Motivated in part by rising costs that now see top influencers demanding five and six-figure amounts per sponsored post, marketers have increasingly embraced microinfluencers – social media users with followings of anywhere from a few thousand to 100,000.
We’ve got a cracking round-up of stats to see you well into the Easter weekend.
It’s time for your weekly dose of digital stats.
Olivia Jade, a well-known influencer with over 1m followers on Instagram, is at the center of a college admissions scandal in the US.