Econsultancy’s Social Media Advertising Best Practice Guide provides an overview of the major social media channels and the most pressing considerations for marketers looking to generate the most value from social media advertising.
A comprehensive summary of the most important trends in social media, including platform innovations and new entrants, of which marketers need to be aware.
A guide providing marketers with a framework for developing a social media strategy, summarising the main considerations including frameworks and models for connecting with audiences, successful strategies for integrating customer service into social media and the opportunities of social listening.
This report summarises the features available on the main social platforms, outlining the options for marketers developing social media strategies.
A report providing a practical guide to creating a social selling strategy. It considers the three most effective social media platforms for B2B marketers and salespeople – LinkedIn, Facebook and Twitter – advising on how brands can best harness the unique potential of each.
A best practice guide providing marketers with a framework for how to approach social CX and customer service and how to integrate that into a broader customer experience strategy.
From the rise of social commerce through to the impact of Covid, trade wars and increasing data regulation, this webinar covers some of the key trends and talking points from our latest social media best practice guides.
The latest trends, developments and statistics in social media. Stories this quarter include Facebook’s corporate rebrand as Meta, the launch of live commerce on Pinterest TV and TikTok’s inaugural Discover List.
The latest trends, developments and statistics in social media. Stories this quarter include YouTube testing livestream shopping, TikTok extending the length of its videos and Facebook’s Campaign Ideas Generator.
The latest trends, developments and statistics in social media. Social Quarterly distils the most recent data and trends, aiming to provide a guide to what’s happening now in social media and what you should be keeping an eye on.
With a huge opportunity in the offing to target Chinese consumers when they are in a prime shopping mindset, and competition higher than ever, what have luxury brands been doing to stand out?
As the retail industry readjusts post-pandemic, new research suggests that consumers aren’t necessarily prioritising in-store or online shopping, but prefer retailers that meet them wherever they are.
Welcome back to our regular roundup of stand-out social campaigns.
Welcome back to our regular roundup of the stand-out social campaigns from the month just gone.
The influencer marketing industry is estimated by Business Insider research to be worth up to $15 billion by 2022.
Marketers upped their spend on influencer marketing in 2020, as brands strived to connect with consumers in a more authentic way. According to a Takumi study, undertaken in October 2020, 73% of marketers surveyed said they had allocated more resources to the strategy in the past year, with 60% agreeing that influencer marketing provides better […]
The ongoing Covid-19 pandemic has dealt the booming influencer economy its first real setback. Despite the fact that social media usage is up, brands faced with the threat of a prolonged economic downturn are cutting their influencer marketing engagements. According to SocialBakers, UK posts using the hashtag #ad dropped by more than a third this […]
The UK brand Gymshark has reached unicorn status, after an investment deal with global growth equity firm General Atlantic brought its valuation to over $1 billion.
Michael Collett is the co-founder and CEO of Kin – a new private social networking app designed for families. We caught up with Michael to discuss the motivation behind Kin, the importance of privacy, and his thoughts on how social media will evolve in future. What led you to create Kin – what was your […]
At Econsultancy Live: The Future of Ecommerce, Sophie Quy of Threads Styling and Cassandra Gowing of Radley London discussed the changing habits of luxury customers, and the importance of video and social in capturing new business.
The founder of the category-defining D2C sofa company discusses how the shift to ecommerce has forced companies to innovate, to find new ways to reach and interact with their customers.
With a huge opportunity in the offing to target Chinese consumers when they are in a prime shopping mindset, and competition higher than ever, what have luxury brands been doing to stand out?
As the retail industry readjusts post-pandemic, new research suggests that consumers aren’t necessarily prioritising in-store or online shopping, but prefer retailers that meet them wherever they are. According to Klarna’s ‘Owning Omnichannel’ report, 89% of shoppers say they use multiple channels to search and spend. One trend emerging from this omni-channel demand is live streaming […]
Welcome back to our regular roundup of the stand-out social stories from the month just gone. In September, we saw many brands continue to adopt sentiments of togetherness, authenticity and self-expression in their campaigns as life returns to normal, social lives ramp up, and young people return to school and university. TikTok has maintained its […]
Thomas Walters is the CEO & Co-Founder of Billion Dollar Boy (BDB) – a global creative influencer marketing agency that delivers end-to-end campaign management for top brands. I recently caught up with Thomas to chat about the evolution of influencer marketing, the key components of any successful campaign, and the trends to watch out for. […]
How do homeware brands successfully use social commerce? Here are a few pointers from Deft’s ‘Social Commerce’ report, along with some further analysis of how UK homeware brands can drive success through digital.
The announcement that influencer Molly-Mae Hague was recently appointed as the new UK and EU Creative Director for fast-fashion retailer Pretty Little Thing has generated equal amounts of praise and criticism online. More generally, the announcement has sparked a wider conversation about the increasing influence that content creators have over the brands they work with. […]
Love them or hate them, Crocs have undoubtedly enjoyed something of a resurgence in the past few years. Seen on the feet of influencers and Oscar-attendees alike – as well as those who simply care more about comfort than style – the footwear brand has recently cemented its success with record earnings. In its Q2 […]
Since the discontinuation of Google Glass back in 2015, the wearables market has focused on smartwatches and fitness trackers. In 2021, however, a new pair of smart glasses – created by Facebook in partnership with Ray-Ban – could usher in a new era of mainstream wearable technology. But will it take off, even amid privacy […]
TikTok promises a huge opportunity for brands to boost their reach and engagement, particularly with a younger audience – if they can successfully play to its strengths. Here are 10 brands doing so with style.
How to effectively manage online communities and respond to problems professionally.
How brands can give themselves the best chance of having their content shared.
What influencers are, how brands can work with them, and the common pitfalls.
Learn the role content plays in social media and why you need to pick your metrics carefully.
Get practical insights on planning your social media channel strategy.
From major trends to key planning considerations, this module provides a great introduction to the social media ecosystem. Plus, targeting options and how to future-scape for social media.
What is affiliate marketing? What is influencer marketing? In this module you’ll gain an understanding of how they work and how to align this with your customer journey.
The fast food chain uses criticism of its old fries to build a platform for its new offering, gaining 66,000 more customers.
The magazine worked with RocketMill to boost year-on-year subscriptions and cut CPA by 62% by targeting new users with Facebook Ads as well as Instagram in-feed and Story ads.
To reach a new target audience with its premium car rental service, Hertz invites influencers to an exclusive launch event, who created live stories to share on social media.
This quick guide covers the benefits and opportunities for brands in B2B social selling, looking at the key steps for planning a social selling strategy, evaluating the main social platforms and giving advice on empowering employees and measuring success.
This quick guide shows customer-centric brands how to leverage the power of customer ratings and reviews, covering topics including consumer trust, third-party review sites, review partners and measuring ROI.
With the potential to reach huge audiences through sophisticated targeting, paid social has become a powerful marketing tool. Take a strategic approach to this ever-evolving channel and reap the rewards. This one-day Fast Track Paid Social training course covers the essentials of successful social media advertising. It explores best-practice campaigns, tools and techniques that you’ll be able to apply right away.
Influencer marketing has had to adapt to an environment that changed radically in 2020. This Influencer Marketing training course will allow you to stay on top of shifts in approach, while understanding the best-practice methods that underpin this relatively new discipline.
The Internet Statistics Database contains thousands of charts and statistics related to social media, for you to browse, save and export.
