From Facebook rebranding as Meta, to TikTok reaching one billion monthly users – 2021 was a mammoth year in the world of social media.
But how will social evolve in 2022? We spoke to industry experts to get some insight on what the next year could bring, with social commerce, the changing roles of influencers, and the continued domination of TikTok all predicted to emerge.
Econsultancy’s Social Media Advertising Best Practice Guide provides an overview of the major social media channels and the most pressing considerations for marketers looking to generate the most value from social media advertising.
This guide outlines the many different ways online communities can bring value to an organisation and covers how to develop a strategy to ensure its success.
A guide providing marketers with a framework for developing a social media strategy, summarising the main considerations including frameworks and models for connecting with audiences, successful strategies for integrating customer service into social media and the opportunities of social listening.
This report summarises the features available on the main social platforms, outlining the options for marketers developing social media strategies.
A report providing a practical guide to creating a social selling strategy. It considers the three most effective social media platforms for B2B marketers and salespeople – LinkedIn, Facebook and Twitter – advising on how brands can best harness the unique potential of each.
A best practice guide providing marketers with a framework for how to approach social CX and customer service and how to integrate that into a broader customer experience strategy.
From the rise of social commerce through to the impact of Covid, trade wars and increasing data regulation, this webinar covers some of the key trends and talking points from our latest social media best practice guides.
The latest trends, developments and statistics in social media. Stories this quarter include the opening of the first physical ‘Meta Store’, WhatsApp and Facebook’s investment in tools for community development and growth, plus the comeback of ‘real, authentic’ content with Instagram’s reintroduction of the chronological timeline and BeReal’s time-sensitive approach to photo sharing.
The latest trends, developments and statistics in social media. Stories this quarter include Snap’s rise in active daily users and revenue growth, the ASA’s escalation of sanctions against rule-breaking influencers and Pinterest’s continued investment in the creator community with its purchase of video editing app Vochi.
The latest trends, developments and statistics in social media. Stories this quarter include Facebook’s corporate rebrand as Meta, the launch of live commerce on Pinterest TV and TikTok’s inaugural Discover List.
Influencers are helping drive billions in sales in China and marketers are increasingly focusing their efforts on influencer marketing as a result.
Could 2022 be the year the influencer industry “grows up”? Increased creator control of content, social commerce, and the acceleration of long-term partnerships all have a part to play.
Social media platforms are becoming increasingly shoppable, with Instagram and TikTok leading the way with their in-app shopping capabilities. Even Twitter recently debuted its own commerce feature, with Walmart being the first retail brand to use ‘Live Shopping’ on the platform. As social commerce grows, so does the opportunity for influencers (or creators, as many […]
In the west, virtual influencers – digitally-generated characters who exist only online, though their followings and fanbase are very real – still have the aura of something that is niche and futuristic. But in China, virtual Key Opinion Leaders (or KOLs) are an increasingly popular way of connecting with audiences, particularly young audiences. Brands can […]
The founder of the category-defining D2C sofa company discusses how the shift to ecommerce has forced companies to innovate, to find new ways to reach and interact with their customers.
Changes to consumer lifestyles and the continued digitisation of commerce and entertainment have made a major impact on social media since the beginning of the Covid-19 pandemic.
In this regularly updated stats roundup, we include figures on ad spend, platform usage and consumer behaviour, to help add some context to social media trends.
With a huge opportunity in the offing to target Chinese consumers when they are in a prime shopping mindset, and competition higher than ever, what have luxury brands been doing to stand out?
Welcome back to our regular roundup of stand-out social campaigns.
Welcome back to our regular roundup of the stand-out social campaigns from the month just gone.
For marketers to select influencers who are a relevant and authentic fit for the brand and the audience, the process needs to be a careful balancing act between qualitative and quantitative research.
Dave Murray is Managing Director Europe of global influencer marketing platform, LTK. I recently spoke with Dave to hear more about his role, how the influencer industry is evolving, and LTK’s ambition to be the driver of ‘creator commerce’. Tell us about your role… how did you get into the industry? I joined LTK a […]
Until recently, online shopping has never quite been able to crack the leisure element of retail. Social shopping might just change that.
According to a 2018 survey by Forrester, 68% of US consumers say that their social values shape their shopping choices. But of course, findings like these are often based on attitudes and passive intention, as opposed to direct action. The majority of consumers will put other attributes such as value or convenience before a brand’s […]
Social commerce is becoming more popular with both brands and consumers, driven by the implementation of new features on social platforms. But how can brands best compete in this space? I recently sat down with Mark Geden, Head of Strategic Planning for Tribal Worldwide London, to hear his thoughts on all things social commerce, and […]
From Facebook rebranding as Meta, to TikTok reaching one billion monthly users – 2021 was a mammoth year in the world of social media. But how will social evolve in 2022? We spoke to industry experts to get some insight on what the next year could bring, with social commerce, the changing roles of influencers, […]
Good Growth chief product officer Michael Duke offers four ways to determine the real value of social advertising when the majority of users through social media fail to convert.
Changes to consumer lifestyles and the continued digitisation of commerce and entertainment have made a major impact on social media since the beginning of the Covid-19 pandemic. In this regularly updated stats roundup, we include figures on ad spend, platform usage and consumer behaviour, to help add some context to social media trends. Global ad […]
Michael Collett is the co-founder and CEO of Kin – a new private social networking app designed for families. We caught up with Michael to discuss the motivation behind Kin, the importance of privacy, and his thoughts on how social media will evolve in future. What led you to create Kin – what was your […]
At Econsultancy Live: The Future of Ecommerce, Sophie Quy of Threads Styling and Cassandra Gowing of Radley London discussed the changing habits of luxury customers, and the importance of video and social in capturing new business.
The founder of the category-defining D2C sofa company discusses how the shift to ecommerce has forced companies to innovate, to find new ways to reach and interact with their customers.
With a huge opportunity in the offing to target Chinese consumers when they are in a prime shopping mindset, and competition higher than ever, what have luxury brands been doing to stand out?
How to effectively manage online communities and respond to problems professionally.
How brands can give themselves the best chance of having their content shared.
What influencers are, how brands can work with them, and the common pitfalls.
Learn the role content plays in social media and why you need to pick your metrics carefully.
Get practical insights on planning your social media channel strategy.
From major trends to key planning considerations, this module provides a great introduction to the social media ecosystem. Plus, targeting options and how to future-scape for social media.
What is affiliate marketing? What is influencer marketing? In this module you’ll gain an understanding of how they work and how to align this with your customer journey.
The fast food chain uses criticism of its old fries to build a platform for its new offering, gaining 66,000 more customers.
The magazine worked with RocketMill to boost year-on-year subscriptions and cut CPA by 62% by targeting new users with Facebook Ads as well as Instagram in-feed and Story ads.
To reach a new target audience with its premium car rental service, Hertz invites influencers to an exclusive launch event, who created live stories to share on social media.
Influencer marketing is a rapidly growing industry, enabling brands to engage audiences in creative ways that promote authenticity and trust. This report provides tools, frameworks and best practice guidance for organisations looking to incorporate influencer partnerships into their broader marketing mix, with industry expertise and case studies to help apply the learning.
A collection of the most recent statistics and market data on online marketing, ecommerce, the internet and related digital media, drawn from Econsultancy’s Internet Statistics Database. Aimed at marketers looking for benchmarking stats, evidence for use cases or persuasive figures for procuring investment.
With the potential to reach huge audiences through sophisticated targeting, paid social has become a powerful marketing tool. Take a strategic approach to this ever-evolving channel and reap the rewards. This one-day Fast Track Paid Social training course covers the essentials of successful social media advertising. It explores best-practice campaigns, tools and techniques that you’ll be able to apply right away.
Influencer marketing has had to adapt to an environment that changed radically in 2020. This Influencer Marketing training course will allow you to stay on top of shifts in approach, while understanding the best-practice methods that underpin this relatively new discipline.
The Internet Statistics Database contains thousands of charts and statistics related to social media, for you to browse, save and export.
