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The latest social media best practice, case studies, trends, training and more. From influencer marketing and community management to chatbots and CRM

Latest Research, Trends and Best Practice

Econsultancy Blockchain report

Demystifying Blockchain: Guidelines for Marketers

1.  Introduction Powerful technological forces are impacting the marketing profession and the companies and industries where marketers work. Econsultancy identifies, analyses and writes about many of these forces; ubiquitous connectivity[1], artificial intelligence[2] and the Internet of Things[3] to name a few. The same technologies are also enabling new and agile innovators to launch digitally enabled […]

How to measure the ROI of influencer marketing by placing it within the context of paid media

Influencer marketing exists in a fuzzy space as a creative and media asset, but also a public relations activity. If you were to draw a Venn Diagram of the three marketing sectors, influencer marketing would sit neatly in the overlapping middle.

This ambiguity is the biggest roadblock to the maturation of influencer marketing. How do you make clear decisions about who’s responsible — let alone budget allocation and strategic value — when you’re not even sure where influencer marketing fits in?

Influencers face crisis of confidence in light of CMA investigation

Last week, the Competition and Markets Authority (CMA) announced that it has launched an investigation into influencers who fail to disclose that they were compensated to post content on behalf of brands.

“Social media stars can have a big influence on what their followers do and buy. If people see clothes, cosmetics, a car, or a holiday being plugged by someone they admire, they might be swayed into buying it,” George Lusty, the CMA’s Senior Director for Consumer Protection, stated. “So, it’s really important they are clearly told whether a celebrity is promoting a product because they have bought it themselves, or because they have been paid or thanked in some way by the brand.”

The best digital marketing stats we’ve seen this week

Dear reader, I invite you to enjoy this week’s stats roundup with an ice-cold glass of anything refreshing. Or, maybe just go stand next to an open freezer for five minutes and have a little read… You’ve earned it.

We’ve got news about Amazon earnings, influencer bots, customer service preferences and lots more. Don’t forget to give the Internet Statistics Compendium a look-see too.

How challenger brands are redefining the beauty industry

The beauty industry used to be ruled by large cosmetics companies like L’Oréal and Estee Lauder. 

These days, while they’re still generating success, major brands are increasingly feeling the heat from a number of new brands intent on shaking up the industry.

Case Studies

Digital Shift Webinar

Keep track of the key developments in digital technology and marketing.

Run quarterly, our experts focus on distilling the key developments that are really going to affect how markets are operating, what tools are used, and how digital marketing and ecommerce practices are changing.

Next Digital Shift: October 18th, 2018.

Register now

From the Blog

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Crazy Rich Asians: How to build consumer relationships that deliver in China

China is proving an attractive proposition to many UK businesses.

Not only are tremendous success stories like Alibaba emphasising to British companies the opportunities and commercial success which is resident in the region, but as Brexit looms, seeking firmer footing and audiences overseas, especially those with strong economies, is an enticing prospect.

Training Courses and Online Learning