Similarly, Taiwan has the deepest social media penetration rate in the region at 69%. This is followed by Brunei, Hong Kong, and Singapore at 67%, 61% and 59% respectively.
To put this in context, the average rate of social media penetration in Asia is 35%.
ComScore data on Southeast-Asian online audience growth
The State of Ecommerce in South-East Asia report contains further evidence highlighting the widespread adoption of ecommerce in the region alongside in-depth interviews and an online survey of marketers that’s designed to better quantify feedback around some key questions.
Supporting the projected growth, the Econsultancy survey shows that a majority of companies in the region are planning to increase their level of investment in ecommerce technology over the next 12 months.
Fewer than one-third will maintain the same budget or decrease their investment, though it’s important to note that the base size for this question is quite low.
Are you/your clients planning to increase your/their investment in ecommerce technology during the next 12 months?
As a follow up question respondents were asked whether they agreed with a series of statements relating to ecommerce.
The results show that businesses in the region are trying to improve their digital capabilities, which gives a strong indication that a vibrant ecommerce market is beginning to take root.
For example, 90% of respondents said that they are working towards a more unified customer experience, while 60% said that mobile commerce would be a key focus during the next 12 months.
For further insight into the growing opportunity in the region, download the Econsultancy and Hybris State of Ecommerce in South-East Asia report.
Do you agree or disagree with the following statements relating to ecommerce?