Launched this week, Adzuna is a social search engine which aggregates job ads from a range of sources, as well as linking with users’ Facebook and LinkedIn accounts.
I’ve been asking co-founder Andrew Hunter about the company, its funding and the challenges involved with building it.
In one sentence, what is Adzuna?
Adzuna.co.uk is a social search engine for classified ads enabling people to find the right job locally.
What problems does Adzuna solve?
Job ads are too fragmented and too complicated to navigate. There are currently over 80,000 accountancy vacancies in the UK spread across hundreds of job boards, resulting in a bewildering number of options and destination for job hunters to visit.
We want to make that experience better, firstly by bringing together all of the ads in one place and then by layering on innovations in social, data and mobile.
When and why did you launch it?
I hatched the Adzuna plan with my business partner Doug in late 2010 (i think we were in a pub). The site has been in alpha for the last two months and our public beta went live yesterday.
We launched the site because no-one currently operating in this space is doing it well enough. We want to bring local classifieds search into the 21st century.
Who is your target audience?
All active jobseekers or those with an interest in comprehensive jobs data.
What are your immediate goals?
Get the word out about Adzuna, continue to improve the product and add more sources of jobs to the search engine.
What were the biggest challenges involved in building Adzuna?
Analysing and understanding all of the data we aggregate and then turning that into something useful for job seekers has been the biggest challenge.
Our search engine pulls in over 300,000 UK jobs every day. Cleaning the data for one ad, mapping it to a location and matching it to a users social graph is not trivial.
We have to do this hundreds of thousands of times per day!
How is Adzuna funded?
We have raised a £300K investment from Passion Capital and prominent angels (with backgrounds at eBay, Skype, BT and Virgin) in addition to funds originally invested by myself and Doug.
How will the company make money?
At this stage we are purely focussed on building an excellent job search experience that people want to use.
Money will come later and in ways that don’t damage that experience – although we know from our previous businesses that consumer traffic in this sector is valuable to advertisers.
Who is in the team and what does it look like?
Currently around 10, comprising founders, technical development & marketing. Some are in London, some telecommute from around Europe. They are all incredibly passionate, and rock stars at what they do.
Have you any plans for a mobile version?
Absolutely. Mobile is incredibly important to us, so watch this space!
Where would you like to be in one, three and five year’s time?
We don’t really think about the business in terms of one, three and five year milestones.
Our objective is to become the biggest and most useful classifieds search engine globally and we want that to happen as soon as possible.
Adzuna has also produced this handy inforgraphic showing the development of classifieds online, as well as Adzuna’s founders: