Launched in 2010, Netcopy aims to create ‘digital assets’ by bringing publishers’ archive content back to life.
I’ve been asking the company about its business model and its goals for the future.
In one sentence, what is Netcopy?
Netcopy takes paper magazine archives and makes them available in a digital format and fully searchable through Google.
What problems does Netcopy solve?
Magazine and newspaper publishers are sitting on a huge asset, their archive. By using Netcopy they can uncover evergreen content from their back issues and start to monetise it.
When and why did you launch it?
We started Netcopy in September 2010. We’d been doing some consultancy work for a client and identified a gap in the market, bringing publishers’ old content back to life.
Who is your target audience?
Everyone is passionate about something and we are lucky in as much as our clients are publishers and their products include everything from fishing titles to classical music and politics. So we create content for everyone!
What are your immediate goals?
I read somewhere that 95% of everything ever written isn’t on the internet. We’d like to help change that and are looking at opening more offices internationally this year.
What were the biggest challenges involved in building Netcopy?
Everyone who sees the product has a new idea of how to use it, the biggest challenge is staying focused on one thing at a time.
How will the company make money?
We already do! Our clients all already have successful web publishing operations, we plug more traffic into that, more traffic means more opportunity to monetise through advertising, paywalls and retailing.
Who is in the team and what does it look like?
We have a small team of four focused exclusively on developing the product, I head up Product Development and our other founder is John Hazell, former MD of HMV Australia who handles the commercial side of the business.
We outsource absolutely everything else so we can concentrate on making the product better every day.
Where would you like to be in one, three and five year’s time?
Our main goal this year is to open our first international office, we’d like to build the business in the next two years for exit, then on to the next idea!