new

New

new
3 Min

Digital Trends

There are so many digital trends competing for your time, so it’s important to understand which are most relevant to your business. Get insights from Econsultancy’s survey data that highlights four key trends that require special attention.

new
4 Min

Measurement and reporting for PPC

Paid search is still one of the biggest paid media marketing channels in terms of media spend, so measurement is essential to ensure you are in control of ROI. Learn some of the key ways to track and measure PPC performance with keyword and campaign level metrics.

new
4 Min

Measurement and reporting for SEO

Measurement in SEO is as important as measurement in any other channel; without measurement you don’t know how you’re performing and where you can improve. Learn some of the key ways to track and measure SEO performance aligned with business goals.

new
4 Min

Getting to grips with voice search

Voice interfaces have become embedded into our daily lives, from smart speakers like Amazon Echo to smart devices. Currently only 20% of mobile queries are voice searches but many use cases are emerging. Learn how shoppers are using voice and what this means to marketers.

new
2 Min

Mobile: Page load speed

Mobile visits account for more than half of global website traffic, so getting mobile user experience right is essential. Now that Google uses page load speed as a mobile ranking signal, discover some of the key ways to improve your page speed.

new
2 Min

Principles for mobile site design

Mobile traffic continues to grow, with some websites getting more than 70% of all traffic from mobile devices. Delivering a high quality user experience on mobile is essential; learn about the principles of good mobile design in the context of Google’s own guidelines.

new
2 Min

Social media activity planning

As social media usage increases and plays a more important role in brand building and product discovery, it’s essential to have clear objectives for your social media activity. Get practical insights on planning your channel strategy.

new
2 Min

Learning from digital disruptors

Digital is transforming the ways that businesses work and deliver services to their customers. Discover what disruption means and how you can learn from disruptors in your industry to improve ways of working.

new
2 Min

Triggers and behavioural targeting in email marketing

Automation is an important marketing process to help businesses improve marketing performance and operate at scale. Learn what behavioural triggers are and how marketers are using triggered campaigns to help customers through the sales funnel in ways that aren’t possible manually.

new
2 Min

Email testing

Testing is a powerful tool for email campaigns yet is often underutilised by marketers. The aim of testing is to find ways to improve email open, click and conversion rates to maximise campaign ROI. Discover what you can test, from copy and images to landing pages, and learn the key ways that you can apply […]

new
3 Min

Email deliverability

Reducing delivery problems requires correct technical setup of the mail server to enhance sender reputation, a good IP address reputation built by historically low spam complaint rates and a sound process for checking email content including copy and template characteristics (such that they don’t get caught in the spam filters).

new
2 Min

Copywriting for email marketing

Email is a challenging channel in that the majority of subscribers act immediately on their first viewing of an email, if they act at all. A small proportion of visitors may return to a message at a later point; this is often referred to as long tail. Blending creative copywriting to engage visitors the moment they review the […]