At SXSW, the talk is all about food. Whether you’re tweeting for a taco truck or searching for the latest social media food app, there seems to be an explosion of discussion in this area.

We had a chance to talk to Ariel Norwood of Whole Foods, Babette Pepaj founder of Bakespace.com and Alexa Andrezejewski co-founder of Foodspotting. What is our fascination with food in the digital space and how can marketers capitalize on that?

These three food experts went on camera to give us their thoughts on the (not so new) digital food revolution.