Five unmissable speakers at the Festival of Marketing 2019
The Festival of Marketing returns October 10-11 in London and the agenda has just gone live.
GSK’s Louise Kristensen on the definition of personalisation
Though we may be a few months out from the Festival of Marketing 2019 (October 10-11 in London, get your tickets here), the Econsultancy blog is bringing its readers a preview of some of the excellent speakers.
EasyJet’s Head of Digital Experience on the importance of digital CX in travel
Dan Young is Head of Digital Experience at easyJet. He is set to speak at this year’s Festival of Marketing, all about the customer experience of easyJet’s native mobile app.
Shell’s Carolyn McKeever on agencies, her favourite creative and doing ‘glocal’
Carolyn McKeever is Global Head of Downstream Marketing Communications at Shell and one of the esteemed speakers at Festival of Marketing 2019.
VP Consumer Experience at Coty’s Beamly on the role of tech in retail
Tariq Khan is Vice President of Consumer Experience at Beamly, Coty’s in-house digital product and marketing technology accelerator.
Domino’s Pizza: How it plans to become the ‘official food of everything’
Karl Boyce, Head of Digital and CRM at Domino’s Pizza Group, spoke at the 2018 Festival of Marketing about how the world’s number one pizza company is aiming to become ‘The Official Food of Everything’ via the power of social media.
But how is the brand accomplishing this?
How Birds Eye brought fish fingers back into style with reactive marketing
Frozen fish fingers: not the sexiest of foods.
The 12 most surprising quotes from the Festival of Marketing 2018
It’s over a week since the Festival of Marketing 2018, but I always like to round up some quotes for posterity.
How KLM uses social media as “R&D lab” for customer-centric innovation
Dutch airline KLM is internationally renowned for its outstanding social media presence, and in particular, its excellent social customer care.
Great storytelling: Why your brand should be the supporting character, not the hero
According to a recent independent study sponsored by Prezi, 42% of respondents have become more selective in the content they consume. Furthermore, 66% of respondents consume content they didn’t expressly set out to find, even though 40% of consumers stated they feel bombarded by such content.
The benefits & risks of bringing your creative team in house
We caught Richard Atkinson, VP Advertising and Creative Studio at Barclaycard on the Brand & Creative stage at Festival of Marketing 2018.
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Vodafone’s chatbot is delivering double the conversion rate of its website
At the Festival of Marketing 2018, Jon Davies, head of digital at Vodafone, revealed some fascinating insights about the development and success of TOBi, the commerce-enabled chatbot that helps people buy new phones and SIM only plans.