Generative AI has brought into focus what makes a great marketer
“The more we have smart automation doing some of the job, the more important it is that we are critical thinkers,” says Econsultancy SVP Learning, Stefan Tornquist.
Is Reddit trying to have its cake and eat it with Google and generative AI?
In its first earnings call as a publicly-traded company, Reddit detailed its growth from organic search traffic. But can Reddit manage to have its cake – trade on its reputation for unvarnished authenticity – and eat it – license its content to train the very AI models it wants to stand apart from?
Social Quarterly: Q2 2024
The latest trends, developments and statistics in social media. Stories this quarter include TikTok’s potential US ban, new AI assistant features from Meta and Snap, and the ways in which the platforms are supporting their influential users, in what has been termed ‘the creator era’.
‘Change has never been faster’ in automotive: Poppins’ Stuart Hodge
Stuart Hodge is SVP Automotive at Poppins, a digital creative agency with a focus on the automotive sector. Hodge was previously CEO and Founder at specialist automotive and change management agency Y2Change, which was acquired by Poppins in January. He spoke to Econsultancy about the challenges of working in a sector that “moves faster than […]
A quarter of senior marketers say their business has upskilled for genAI
Twenty five percent of senior client-side execs say AI skill-building programmes have already been conducted. However, advanced AI skills for key team members and an org-wide basic understanding of AI remain as top priorities for generative AI progress in 2024, according to a report from Adobe.
Retailers’ guardrails for generative AI need to match up to their level of investment
A joint report from Salesforce and the Retail AI Council suggests widespread retailer investment in generative AI – but a lack of structure and guardrails to ensure it is used effectively and above all, ethically.
Luxury and generative AI: is innovation worth the risks?
Where does generative AI fit in with luxury brands and their reputation for authenticity and great service? A review of use cases and how to mitigate risk.
Generative AI and Email Marketing
Generative AI refers to “artificial intelligence-powered tools that produce text, imagery, or video”.[1] Like other forms of AI, it uses data-led algorithms to drive decision-making without relying exclusively on human-designed rules. This chapter reviews the evolution of generative algorithms and marketers’ attitudes to the technology. It explores marketing use cases and generative AI’s role in […]
What do LLMs mean for UX? A look at some ecommerce examples
A look at some ecommerce use cases for LLMs, such as AI-powered search and chatbots, and what constitutes best practice for UX.