I recently caught up with James Brown, who is Head of International for the sell-side advertising platform, Magnite. We discuss his role, the impact of new privacy measures, and the future of programmatic.. What has been your biggest achievement since you’ve been at Magnite, and can you explain your role? Magnite was born by bringing […]
Daniel Owen is CEO of The Armstrong Partnership, an independent B2B marketing agency that works with leading industrial brands. I recently spoke with Daniel about his role, how B2B marketing has evolved since the pandemic, and how brands can best harness new technologies and storytelling trends within the sector. Tell us about your role (and […]
Ryanne Laredo is CCO at Smartly.io – a social advertising automation platform. I recently caught up with Ryanne to discuss her role in depth, how data can enhance ad creativity, and her thoughts on the future of the industry. Tell me about your role… what does a typical day look like for you? In April […]
Santi Sarapinas is a creative technologist and director of visual communications agency, Vismedia. I caught up with Santi to find out more about his role, the benefits of mixed reality for brands, and the technologies that are driving the industry. What does a Creative Technologist do, and how does your role fit in to the […]
Maria Tikhonova is the COO and co-founder of eyezon – a video shopping sandbox that connects ecommerce shoppers with retailers through live streaming. I recently caught up with Maria to find out more about eyezon, the benefits of live-streaming for ecommerce retailers, and the key to capturing customer loyalty. Tell us about eyezon, and more […]
Michael Collett is the co-founder and CEO of Kin – a new private social networking app designed for families. We caught up with Michael to discuss the motivation behind Kin, the importance of privacy, and his thoughts on how social media will evolve in future. What led you to create Kin – what was your […]
Partnerships management platform Impact recently acquired unicorn status after raising $150m in a funding round that took its value to $1.5bn. Here we catch up with Ross Negus, Enterprise Account Executive at Impact, to find out what life is like as a unicorn, and why the partnership economy is a growing opportunity for brands today. […]
Susan Vidler is the Global Chief Research Officer at consumer insight and market research company, Toluna. We recently spoke with Susan about the importance of brand voice and why, more than ever, brands must demonstrate their true meaning in order to appeal to consumers. Here’s what she had to say, along with her thoughts on […]
Alex Gallagher is the chief strategy officer at UNiDAYS – an in-app marketplace that enables students around the globe to connect with over 800 brands. I recently spoke with Alex to find out more about his role, UNiDAYS’ growth, and the key to engaging Gen Z consumers. UNiDAYS has now expanded to 114 counties – […]
Matthew Gonnering is the CEO of Widen, a digital asset management (DAM) and product information management (PIM) solutions company. We recently caught up to find out more about the future of martech in Widen’s category and Gonnering’s experience working for the business, including his self-branding of ‘chief eudaimonia officer’. How does a DAM solution fit […]
Charlie Casey is the co-founder and CEO of Loyalty Lion – a customer loyalty and engagement platform for fast-growth ecommerce merchants. We caught up with him to ask all things ‘loyalty’, such as how ecommerce brands can retain customers post-pandemic, what successful loyalty schemes look like today and why a certain brand has captured his […]
Patrick Mareuil is Managing Director EMEA at Airship. We chat to him about privacy, how to optimise app experiences, and what marketers need to do differently in the months ahead.