ad agencies

Three things that show the scale of the ad fraud challenge

Ad fraud is a topic that cannot be ignored.

At Econsultancy conferences, any discussion of programmatic media comes with the obligatory debate about building transparency into an ecosystem where the advertiser so often lacks control.

I thought I’d write a short post simply stating the scale of the problem with three facts.

Publishers, ad networks blame agencies for their mobile, video monetization woes

It’s well-established that despite digital’s rise over the past decade, spend on online ads is still disproportionately lower than where it should be in theory.

While there’s reason to believe that spend will catch up, the shift of budgets to digital isn’t coming fast enough for many publishers and ad networks — something that is becoming particularly noticeable when it comes to mobile and video.

Salesforce buddies up with Buddy Media for $745m

Over the past several years, many of the world’s largest brands have increasingly looked to establish better relationships with consumers by investing heavily in social media.

Now, some of the biggest names in software are investing heavily in startups built to help brands manage their social media initiatives.