Last year, as the price of Bitcoin skyrocketed, a new phenomenon called cryptojacking emerged.
In it, malicious JavaScript code is inserted into a website and when a user visits the website, the code works to mine cryptocurrency like Bitcoin in the background without users ever knowing that their computers’ processing power is being used.
The price of Bitcoin recently touched the $6,000 level for the first time ever, and this year has seen the cryptocurrency’s value jump by over 500%.
Given the rising fortunes of Bitcoin and other cryptocurrencies like Ethereum, it’s no surprise that scammers have sought to capitalize. One of the ways they have attempted to cash in on the cryptocurrency craze is through a new phenomenon dubbed cryptojacking.
With annual advertising revenue exceeding $60bn, Google is one of the companies that stands to lose the most from the rise of ad blockers.
Recognizing that ad blockers are here to stay, Google is trying to make sure it has a seat at the table and can influence the ad blocking ecosystem. For instance, it joined the Coalition for Better Ads last year, and just announced it is preparing to build an adblocker into its Chrome browser that will remove ads that don’t meet the Coalition’s standards.
Mary Meeker’s Internet Trends report is a highly-anticipated presentation which is now delivered at the annual Code conference.
In it, the Silicon Valley VC Partner Mary Meeker gives a breathtakingly comprehensive overview of the state of the Internet covering a wide range of topics include online advertising, interactive games, and how digital media is influencing healthcare.
Retailers are increasingly looking to exploit opportunities to generate revenue through on-site advertising.
But as they do so, they run the risk of bloating their sites and harming user experience.
According to the IAB, around 26% of people now use ad blockers while browsing on desktop.
We recently spoke with Sacha Bunatyan, Global B2C Marketing Director at The Financial Times, to hear how the publisher is tackling the problem.
July 2016 at Econsultancy has been #datamonth, so it feels fitting to feature a chief data scientist in our ‘day in the life’ feature.
Mike Andrews is CTO and Chief Scientist at Forensiq, a company that helps combat ad fraud.
While there’s debate around the impact of ad blocking, the statistics are clear: the extent to which consumers have embraced ad blocking is not in question.
And there’s no sign that the consumer desire to keep ads at bay is waning.
Though the term non-linear advertising is perhaps a little academic, the concept is a useful one when discussing multichannel campaigns.
It’s also a lens through which to view display advertising, and the problems it is beset by.
Here’s my attempt at explaining it.
Last week I encountered this ad experience on my iPhone.
Even for a mobile ad, this was bad.
Here are the most eye-catching digital marketing stats from APAC in April.
This month’s topics include WeChat, video advertising, Indian ecommerce, Chinese digital agencies and much more.
More stats are available in Econsultancy’s Internet Statistics Compendium.
We often discuss the state of display ads on this blog, sadly it is not always in the most positive light, and it seems the majority of marketers agree with us. But there is hope for a better approach.
Sixty-six percent of brand marketers and media buyers in Australia surveyed in our recent People-Based Advertising report either agree or strongly agree that the current model for display advertising is broken, and only 12% disagree that it is.