ad targeting

How Northern & Shell harnessed user data to build a single customer view

Northern & Shell is one of the UK’s biggest publishers, owning titles including the Daily Express, Daily Star, OK!, New! and Star.

Until May this year it also operated three TV stations: Channel 5, 5* and 5USA.

So at a time when publishers are struggling to adapt to the new digital world, it’s worth taking note of the way in which N&S is attempting to monetise the massive amount of user data it collects.

LinkedIn Ads: What I learned from spending a year and $100k on the platform

If you do any B2B marketing, then you should try LinkedIn Ads. Here are a few pointers from my experience to help you get started.

I’m sure that almost everyone who reads this blog is active on LinkedIn.

You are ‘linked’ with all of your business contacts and friends, you have filled out your profile, and you may even be active in a group or two. But it’s quite likely that you have not used its ad platform.

Your credit score isn’t high enough to see this ad

Want to buy a big ticket item like a house or a car? You need one of two things: cold hard cash or good credit.

But it’s possible that your credit score may impact more than what you can buy. In the near future, your credit score could be used to dictate what ads you see when you’re browsing the web.

Harvard fellow develops opt-out for ad targeting

sysiphusWhile the industry continues to wrestle with the logistics of opting-in to consumer behavioral targeting, a Harvard University researcher has developed a way to opt-out.

Christopher Soghoian
, a fellow at the Berkman Center for Internet and Society at Harvard Law School, told The Harvard Crimson that he has developed a browser extension that prevents advertising networks from tracking internet usage habits. The Google plug-in, entitled Targeted Advertising Cookie Opt-Out (TACO), allows users to opt out of 27 advertising networks.