ad targeting

How Northern & Shell harnessed user data to build a single customer view

Northern & Shell is one of the UK’s biggest publishers, owning titles including the Daily Express, Daily Star, OK!, New! and Star.

Until May this year it also operated three TV stations: Channel 5, 5* and 5USA.

So at a time when publishers are struggling to adapt to the new digital world, it’s worth taking note of the way in which N&S is attempting to monetise the massive amount of user data it collects.

LinkedIn Ads: What I learned from spending a year and $100k on the platform

If you do any B2B marketing, then you should try LinkedIn Ads. Here are a few pointers from my experience to help you get started.

I’m sure that almost everyone who reads this blog is active on LinkedIn.

You are ‘linked’ with all of your business contacts and friends, you have filled out your profile, and you may even be active in a group or two. But it’s quite likely that you have not used its ad platform.