How hard can writing an email subject line be? Does it even matter what gets written?
Surely the question of whether it gets opened or binned is down to who the sender is, or what the email contains?
That’s fine when you’re emailing people you know. In fact let me just skip over to my personal email account to see what I’ve written in the subject line to my friends and family in the past week.
“Hi” (as 80% of the email subject lines in my inbox read).
“It’s me! I’m The Yellow King!” (Obscure True Detective reference. Nevermind).
“(no subject)” (…).
Glittering copy I’m sure you’ll agree. Now let’s take a look at the emails I’ve received from marketers…