adidas

The best social media stories & campaigns from July 2018

As the sunshine in the UK continues into what feels like it’s 656th day, social stories and campaigns continue to keep us entertained!

Here are some of the best from July 2018 – featuring Nike, Facebook, The World Cup, William Hill and more…

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Was the World Cup a scoreless draw for Nike, Adidas & Puma?

As any fan of soccer – or communications – will attest to, the World Cup traditionally delivers memorable campaigns.

Nike often leads the way with epic adverts such as ‘The Secret Tournament’ (players battling in a cage on a disused tanker) or the immense ‘Write The Future’ (a ‘sliding doors’ ad which features Wayne Rooney living in a caravan). Both managed to balance deification and anticipation with a sense of humour.

Adidas launches first shopping app: Is it any good?

Adidas is no stranger to the world of apps. It has already released two in the form of Confirmed and All Day, allowing users to reserve new products and monitor their fitness and nutrition. 

Now, the sports brand has released Shop & Style – a shopping app that allows users to buy Adidas products and browse editorial content without the need to use their mobile browser. 

Adidas: New rules of social engagement

Adidas: New rules of social engagement

1.  Introduction Welcome to our brand briefing series, which focuses on the marketing strategies and tactics of the most popular brands covered by Econsultancy. This report considers leading sports brand adidas, and takes a closer look at how the organisation uses social media as a key tool for customer engagement. With research conducted by Econsultancy […]

How Adidas uses digital to enable powerful experiences

While the first day of Adobe Summit was all about brand experiences, the second was centred around the emotions that they evoke.

According to John Mellor, the VP of Strategy and Marketing at Adobe, emotion is the currency of experience. Ultimately, this means it helps to create a stronger and more loyal connection with consumers – even inspire personal achievements and goals.

How Adidas Originals uses social media to drive sales

You might have seen a recent viral photo of a group of girls wearing the same trainers. The pair in question were the Adidas Superstar – clearly the must-have brand for young women everywhere.

But it’s not just girls of a certain age, is it? It seems everywhere you look these days, you’ll see Adidas trainers, hoodies and general apparel being worn in the name of high fashion – not just sport.