A day in the life of… EMEA VP Marketing at Adobe
Bridget Perry is Vice President Marketing, Adobe EMEA.
Four great B2B company Instagram accounts & why they work so well
According to Instagram, there are 25 million business accounts on the platform and 80% of users follow a business on Instagram. Since Instagram hit the 1 billion active monthly users mark back in June that means that there’s as many as 800 million pairs of eyes scrolling through pictures posted by business accounts every month.
Financial services companies tap personalisation & CX in 2018 [stats]
The financial services sector in 2018 is more competitive than it has ever been before.
From innovative fintech companies revolutionising the way that banking and payments are carried out, to Amazon and Facebook foraying into financial services, the pressure is on for traditional financial institutions to be more agile, more modern, and provide a better service in order to stay in the game.
What are the key digital trends in IT in 2018?
For customer-focused companies, the role of the IT department has never been more important.
Last year, 2017, Econsultancy’s Digital Trends in IT report highlighted how cybersecurity and achieving a single customer view were two pressing priorities for leaders in the field.
Adobe’s hilarious stock photo campaign: Why it works
We all know what every woman looks like when eating a salad, right?
The image below is just one example of the hilariously bad stock photos we all love to hate – and it has now become immortalised as part of Adobe’s new creative marketing campaign.
What defines a great customer experience for B2B companies?
When writing about customer experience we’re often guilty of neglecting B2B companies, believing that it is mainly a focus for large consumer brands.
However we recently sat down with John Watton, EMEA Marketing Director at Adobe, who explained that CX is just as important for B2B marketers.
How one simple A/B test helped RS Components increase add-to-cart conversion by 159%
We all know the importance of testing. Everything else is mere conjecture.
One of the big ecommerce brands that continues to test and learn is RS Components, a huge distributor of electronic components.
Despite big data investments, retailers struggle with inventory issues
Retailers are collecting more data than ever, but putting that data to good use is apparently proving to be more challenging than many anticipated.
According to a study conducted by IHL Group for DynamicAction, retailers around the world lost well over half a trillion dollars in the past year due to out-of-stock inventory.
That’s a jump of nearly 40% from 2012. At the same time, they lost just under $500bn due to overstocks, an amount nearly a third greater than in 2012.
10+ huge shopping stats from Thanksgiving & Black Friday 2015
Two of the year’s biggest shopping days took place last week.
Here are the Thanksgiving and Black Friday sales stats you need to know.
Shoppable video: the missing piece of your marketing strategy?
Shoppable video has not gained widespread adoption. In this post I’ll look at the reasons for this failure and suggest ways to make this a more routinely used tool.
Experience is the brand: Brad Rencher at Adobe Summit 2015
Brad Rencher is the senior vice president and general manager of digital marketing at Adobe and yesterday Rencher delivered the keynote speech at Adobe Summit EMEA 2015.
All the stats you need from Black Friday & Cyber Monday 2014
I solemnly swear that this is (probably) the last Black Friday/Cyber Monday post we’re going to write this year.
We’ve potentially been guilty of overdoing it, but then when the whole ecommerce world goes mad for a sales event it’s hard to avoid getting swept up in the hoopla.