1. Executive Summary “We don’t sell a product, we sell an experience.” That’s how 62% of marketing executives in the wellness and healthcare category describe their business. Healthcare marketers know that their market is changing as the power dynamic shifts toward the consumer. What isn’t so clear is what to do about it. Based on […]
Econsultancy has published its 2019 Digital Trends report, in partnership with Adobe, the ninth year running we have conducted this research.
Bridget Perry is Vice President Marketing, Adobe EMEA.
According to Instagram, there are 25 million business accounts on the platform and 80% of users follow a business on Instagram. Since Instagram hit the 1 billion active monthly users mark back in June that means that there’s as many as 800 million pairs of eyes scrolling through pictures posted by business accounts every month.
The financial services sector in 2018 is more competitive than it has ever been before.
From innovative fintech companies revolutionising the way that banking and payments are carried out, to Amazon and Facebook foraying into financial services, the pressure is on for traditional financial institutions to be more agile, more modern, and provide a better service in order to stay in the game.
For customer-focused companies, the role of the IT department has never been more important.
Last year, 2017, Econsultancy’s Digital Trends in IT report highlighted how cybersecurity and achieving a single customer view were two pressing priorities for leaders in the field.
We all know what every woman looks like when eating a salad, right?
The image below is just one example of the hilariously bad stock photos we all love to hate – and it has now become immortalised as part of Adobe’s new creative marketing campaign.
When writing about customer experience we’re often guilty of neglecting B2B companies, believing that it is mainly a focus for large consumer brands.
However we recently sat down with John Watton, EMEA Marketing Director at Adobe, who explained that CX is just as important for B2B marketers.
We all know the importance of testing. Everything else is mere conjecture.
One of the big ecommerce brands that continues to test and learn is RS Components, a huge distributor of electronic components.
Retailers are collecting more data than ever, but putting that data to good use is apparently proving to be more challenging than many anticipated.
According to a study conducted by IHL Group for DynamicAction, retailers around the world lost well over half a trillion dollars in the past year due to out-of-stock inventory.
That’s a jump of nearly 40% from 2012. At the same time, they lost just under $500bn due to overstocks, an amount nearly a third greater than in 2012.
Two of the year’s biggest shopping days took place last week.
Here are the Thanksgiving and Black Friday sales stats you need to know.
Shoppable video has not gained widespread adoption. In this post I’ll look at the reasons for this failure and suggest ways to make this a more routinely used tool.