AdSense

Facebook launches mobile ad network trials

How Facebook will make the type of money it needs to make to satisfy Wall Street is yet to be determined, but one thing is certain: if Facebook is going to make the type of money it needs to make to satisfy Wall Street, mobile will have to be a big part of it.

Facebook’s mobile usage has skyrocketed in the past year, and the common wisdom is that Facebook will have to find a way to monetize its users on mobile. But capitalizing on the mobile opportunity may not fully require Facebook to monetize them directly.

Google may penalize ads, but what about its ads?

Google’s efforts to improve its SERPs are no secret. From Panda to Freshness, Google’s strategy can be summed up briefly: filter out the junk, promote quality and relevance.

When it comes to the former, Google may be considering an interesting approach: penalize pages that it believes have too many ads.