adspend

10 action-packed digital marketing stats from this week

It’s been a fine week for digital marketing and ecommerce stats.

So, if you’re at all interested in travel and social media, PR and advertising codes, PC shipments, UK adspend, data breaches, email subject lines, B2B customer experience or the ‘single customer view’, reader, you’re in luck.

Top 10 digital marketing stats of the week

Here’s a stat for you: 100% of Jack Simpsons say this is a very sad day indeed, according to a new survey by Jack Simpson. 

Why? Well, loyal stat devourers, I am sorry to announce that this is last time I will fill your lives with life-changing facts and figures from the marketing world. 

Yes, this is my last day as the official weekly Econsultancy digital marketing stats round-up guy. 

Top 10 digital marketing stats of the week

Stats on a Thursday? Have you lost it, Simpson? Do you need a lie down and a hot Lemsip? Should we contact your next of kin and tell them to prepare for the worst?

No, you silly rabbits. It’s Easter weekend. Which means, in the words of the ever-culturally relevant Rebecca Black: 

Nine exciting digital marketing stats from the past week

Well hopefully you’ve all recovered from St. Patricks’s Day, and by recovered I mean woken up in time to call in sick with at least some conviction. 

But if you have called in sick today then never fear, because the weekly Econsultancy digital marketing stats round-up looks great on any device, including your mobile phone while you lie in bed clutching your head and wondering why you needed to go on to that last bar.

20+ digital marketing stats from APAC in June 2015

It’s the start of a new month, so let’s cast an eye back over the past 30 days and enjoy the finest digital marketing stats that Asia-Pacific had to offer.

June’s roundup includes mobile apps, ecommerce, YouTube, social in India, online shopping in China, Aussie adspend and multichannel shopping in Singapore.

Mobile is now the main driver of global adspend growth: stats

Mobile advertising, including display, search and in-app ads, is now growing six times faster than desktop internet.

Forecasts suggest that mobile advertising will continue to grow by an average of 50% a year between 2013 and 2016, thanks to the widening penetration of smartphones and tablets.

These figures come from ZenithOptimedia’s latest advertising expenditure forecast. It reveals that overall global advertising spend will rise from 3.9% in 2013 to 5.5% in 2014, with further growth expected to increase to 6.1% in 2016.

In other optimistic news it seems that advertisers are now committing to spending more in the Eurozone. Since the financial crisis began there has been a 15% drop in adspend, however this year will see Eurozone adspend rise 0.7%, the first growth since 2010.

The internet is the fastest growing medium for adspend by quite some distance though. Let’s take a look at the forecast and what the future holds in store for internet adspend.

IAB stats suggest UK online adspend hit £4.8bn in 2011

Figures released today from the IAB show that UK online display advertising spend has surpassed £1bn for the first time, marking 13.4% growth for 2011.

This was included in the association’s bi-annual report, conducted by PricewaterhouseCoopers (PwC) which also states that total internet adspend has grown 14.4% to £4.8bn in 2011, up £687m year on year.