advanced segments

18 useful Google Analytics custom reports, segments and dashboards for SEO

The customisable features in Google Analytics are great for extracting maximum value from your data. 

Here I’ve gathered together a selection of custom reports, dashboards and advanced segments to help you measure SEO efforts more effectively. 

Some you’ll need to create yourself, following the instructions, while the rest you can just click and download and save lots of time and effort. 

Just click the download links when logged into you Google Analytics account to add them to your profile…

Five Google Analytics dashboards and custom reports for small businesses

Since it’s free, and ubiquitous, small businesses are likely to be relying on Google Analytics for online measurement. 

Indeed, our Online Measurement and Strategy Report 2013 found that 56% of businesses rely exclusively on Google for data analytics, while others use GA in conjunction with paid analytics services. 

Even if you’re no data expert, you can still find some valuable insight from the basic reports in GA, which can be very useful for your business. 

Also, ready-made custom reports and dashboards can save you a lot of time. 

As the UK is celebrating its first Small Business Saturday on 7th December 2013, I’ve rounded up some useful examples which should be helpful for SMEs. 

(By the way, if you don’t have Google Analytics, read this post by Google’s Daniel Waisberg on setting up and using Google Analytics). 

10 useful Google Analytics custom dashboards

A bit of customisation always helps if you want to extract maximum value from Google Analytics. Custom reports are a great way to do this, but custom dashboards also play a useful role, allowing you to view key metrics at a glance and tailor the view to your own needs. Here I’ve rounded up 10 […]

11 valuable Google Analytics advanced segments

Along with custom reports (and sometiimes in conjunction with them), custom advanced segments are a great way of gaining extra insight and value from your Google Analytics account. 

In this post, I’ll round up ten very useful custom segments that you can import straight into your GA account, and save yourself the trouble of creating them yourself. 

Please suggest any other segments you find useful in the comments… 

A guide to using Google Analytics advanced segments for beginners

Google Analytics is a great tool, but its standard reports can be limited, so a little customisation is necessary to improve the quality of insight you can gain. 

One way to do this is to create custom reports, which is an excellent idea, and another is to use GA’s advanced segments, which allow you to filter reports to find the insights you need. 

In this post, I’ll explain how to use advanced segments. It’s for GA beginners really, so I apologise in advance to any GA experts reading this…