How does one make the most of their affiliate marketing program? On what areas of affiliate management should one focus to optimize the ROI of an existing affiliate program? These and many other questions are answered by today’s guest.
Today’s Q&A is with Carolyn Tang Kmet, former Director of Affiliate Marketing for Groupon, currently VP of Performance Marketing at All Inclusive Marketing Inc and holds Affiliate Summit’s Affiliate Manager of the Year 2010 Pinnacle Award. Carolyn is also an adjunct lecturer at the Loyola University of Chicago, where she teaches both undergraduate and MBA level e-marketing courses