affiliate networks

What is affiliate marketing & why do you need it?

No doubt you’re all sick of hearing about ad blocking by now, but it has opened up some interesting conversations around alternative ways for publishers to make money. 

Affiliate marketing is one such method, and it is also a way for retailers to sell more products with relatively little up-front investment. 

In this post I’m going to cover everything you need to know if you’re new to affiliate marketing, whether you’re a retailer or a publisher.  

Understanding smartphones as an influencing device

Mobile commerce has witnessed staggering growth over the past few years.

We have been monitoring this activity for the past five years and in that time we have seen the share of mobile traffic increase from just 2%, to in excess of 50% of clicks through a tablet or smartphone. 

Affiliate marketing: how promotional methods are changing

Throughout the past six years, there has been a significant shift in the promotional methods used by affiliates to drive sales to merchants.

It is important to understand how and why this shift has occurred and ways advertisers can implement strategies to engage with all affiliate types.