A day in the life of… Head of Data & Analytics at The Specialist Works
We’re always pleased to feature data specialists on the Econsultancy blog.
A day in the life of… the Founder of Up Hotel Agency
David Ohandjanian is founder of both Adao, a digital agency, and Up Hotel Agency (which offers full service hotel internet marketing and development).
A day in the life of… Head of Client Service Delivery at an agency
We head back to agency life this week to interview Zannah Ingraham, Head of Client Service Delivery at MMT Digital.
A day in the life of… Global Chief Transformation Officer at Wavemaker
A first for this column – we interview a Chief Transformation Officer, specifically Jason Dormieux of Wavemaker, the media agency network.
A day in the life of… Creative Director at TWELVE
Derek Bain is Creative Director at TWELVE – and he’s a fan of FIFA19, good pens and Skittles. Let’s find out more about Bain in our latest ‘Day in the Life’ interview. Remember, if you’d like to be featured, get in touch. Please describe your job: What do you do? I’m Creative Director at the […]
CLV is a key success metric for leading performance marketing agencies
What sets leading performance agencies apart from the mainstream?
In-house marketing vs. agency: Join Econsultancy APAC’s AMA event
In March, Unilever announced that they saved more than €500 million (US$562 million) in 2018 by moving some of the brand’s marketing from agency to an in-house team.
Agency positioning – what does good look like?
Towards the end of last year, I explored how the same tired words and phrases are regurgitated and recycled by agencies, to the point where they have become pretty much meaningless. Yes, I was the one that ripped your agency proposition to shreds. Sorry about that.
10 of the best digital agency websites
Agencies are often too busy working on other people’s digital products to actually sort out their own websites.
A day in the life of… Outreach Manager at Artefact UK
What is an outreach manager?
Four changes that can save the agency business model
An article published in Campaign yesterday has struck a chord with many people working within the advertising agency world.
When clients take priority, how can agencies avoid cobbler’s children syndrome?
In an over-supplied, increasingly commoditised market, agency owners understand that they must invest in their own marketing function if they want to grow, and that they have to run marketing programmes that are appropriate for the size and aspirations of their business.