Towards the end of last year, I explored how the same tired words and phrases are regurgitated and recycled by agencies, to the point where they have become pretty much meaningless. Yes, I was the one that ripped your agency proposition to shreds. Sorry about that.
Agencies are often too busy working on other people’s digital products to actually sort out their own websites.
What is an outreach manager?
An article published in Campaign yesterday has struck a chord with many people working within the advertising agency world.
In an over-supplied, increasingly commoditised market, agency owners understand that they must invest in their own marketing function if they want to grow, and that they have to run marketing programmes that are appropriate for the size and aspirations of their business.
I’ve recently changed roles.
Alex Hamilton works at Isobar, a global agency that forms part of the Dentsu Aegis Network.
Andrew Smith is chief strategy officer at customer-centric agency, Partners Andrew Aldridge.
I spend my days looking at agency websites, reviewing creds and asking agency owners to explain why a prospective client would choose to work with them. Sometimes people even pay me for this privilege.
Jungle Creations generates a whopping 5.5 billion video views every single month on social media via communities such as Twisted, which showcases recipe videos.
Inecke Snyder-Lourens works as director of professional services at Cognifide, the WPP digital technology consultancy, leading a team of 39(!), the biggest specialist team of its kind in London.
This week we have another agency head profiled as part of our ‘Day in the life’ feature.