Do agencies really need a ‘purpose’?

For agency owners, 2020 has been a mixed bag at best. But now that the worst is (hopefully) behind us and agencies are turning their attention to addressing important issues like positioning, Ben Potter takes a hard look at the nebulous concept of agency ‘purpose’ – and whether it’s really needed at all.

Marketers on the new normal: Neil Davidson, CEO at Heyhuman

Neil Davidson is CEO at transformative communications agency HeyHuman. We asked him our usual set of questions, to get a feel for how he and his company are adapting to current circumstances. Here we go… Please describe your job: What do you do? I’m CEO and one of the owners of HeyHuman. My focus is […]