Lindsay Turner is CEO of media agency Spark Foundry, part of Publicis. We caught up with her to ask about her typical day, and the demands on her time and skillset. Please describe your job: What do you do? I’m the agency CEO. It is a very wide reaching role from working with clients, to […]
We’re taking a trip to Crispin Porter Bogusky today, to speak to London MD Helen James. She admits her friends think her job is ‘Madmen-esque’ – so hopefully they’re reading this and will get a better idea of what her average day looks like. Please describe your job: What do you do? I head up […]
Over the past decade, management consultancies have increasingly intruded onto agencies’ traditional turf, competing for media budgets and marketing operations engagements. No news there.
Aidan Danaher works at Fifty Five and Five, an agency he says has “the most comprehensive selection of teas in our pantry that you could wish for.” Aside from making such bold claims, we found out what Danaher does every day and asked him for a few words of advice. Please describe your job: What […]
Syzygy describes itself as ‘the human experience company’. The agency, part of WPP, employs 600 people across 8 global locations.
Kyle Cassidy is the user experience design (UXD) chief at Dept, an agency founded as recently as 2016, but which has become one of the fastest-growing digital agencies in Europe through acquisitions. Cassidy gives us a particularly revealing insight into the world of UXD in agencyland, from the skills required, to the bittersweet feeling of […]
Clients are taking back control of their relationships with agencies, who must adapt to being flexible and determined to succeed.
We’re lucky enough to be catching up with Dani Bassil this week, CEO of Digitas UK, one of the most respected marketing and technology agencies around. We asked her the usual questions about what she does, how she got there, and what advice she might have for marketers starting out. Please describe your job: What […]
Nadine Young of Starcom offers us advice on management, empathy, data and, most importantly, timesheets. Let’s spend a day in Young’s life… Please describe your job: What do you do? My title is Managing Director of Starcom, the human experience company, one of the largest media agencies in the industry. In its simplest form, media […]
Asad Dhunna is Founder at The Unmistakables, producing award-winning culture and communications made by minorities. We caught up with him to hear about what it takes to start your own thing… Please describe your job: What do you do? I run The Unmistakables, a cultural consultancy made up of minorities. We work with organisations who […]
The explosion of direct-to-consumer (D2C) brands over the past few years has led to a shift in the relationship between brands and consumers. There’s no longer a reliance on traditional stores or other middlemen.
The traditional agency offering has been shifting constantly in recent years.