A day in the life of… head of innovation at Isobar UK
Alex Hamilton works at Isobar, a global agency that forms part of the Dentsu Aegis Network.
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A day in the life of… a chief strategy officer (CSO) at an agency
Andrew Smith is chief strategy officer at customer-centric agency, Partners Andrew Aldridge.
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34 violently clichéd phrases that agencies mindlessly add to their positioning
I spend my days looking at agency websites, reviewing creds and asking agency owners to explain why a prospective client would choose to work with them. Sometimes people even pay me for this privilege.
A day in the life of… chief content officer at Jungle Creations
Jungle Creations generates a whopping 5.5 billion video views every single month on social media via communities such as Twisted, which showcases recipe videos.
A day in the life of… director of professional services at Cognifide
Inecke Snyder-Lourens works as director of professional services at Cognifide, the WPP digital technology consultancy, leading a team of 39(!), the biggest specialist team of its kind in London.
A day in the life of… CEO at Greenlight digital agency
This week we have another agency head profiled as part of our ‘Day in the life’ feature.
The benefits & risks of bringing your creative team in house
We caught Richard Atkinson, VP Advertising and Creative Studio at Barclaycard on the Brand & Creative stage at Festival of Marketing 2018.
Top 100 Digital Agencies 2018: The state of the industry
Hitting the top spot in Econsultancy’s Top 100 Digital Agencies 2018 report is Accenture Interactive, the company’s second consecutive year at number one.
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Why has the ‘gig economy’ become a dirty word in marketing?
The ‘gig economy’ is often used as a catch-all term for flexible working. But with the world of flexible working being as wide and varied as standard fixed employment, why is the term so often regarded with such disdain?
How to run a great request for proposal (RFP) process
Running a client-side RFP process for the first time can be a daunting task.
A day in the life of… head of quality assurance at Reading Room
Rebecca Boardman works at Reading Room as head of quality assurance, she’s a computing graduate who is heavily involved in Girl Geeks.
Let’s find out what such her fascinating role entails…