Do agencies really need a ‘purpose’?

For agency owners, 2020 has been a mixed bag at best. But now that the worst is (hopefully) behind us and agencies are turning their attention to addressing important issues like positioning, Ben Potter takes a hard look at the nebulous concept of agency ‘purpose’ – and whether it’s really needed at all.

Marketers on the new normal: Neil Davidson, CEO at Heyhuman

Neil Davidson is CEO at transformative communications agency HeyHuman. We asked him our usual set of questions, to get a feel for how he and his company are adapting to current circumstances. Here we go… Please describe your job: What do you do? I’m CEO and one of the owners of HeyHuman. My focus is […]

Lindsay Turner, Spark Foundry high res

A day in the life of… Lindsay Turner, CEO, Spark Foundry

Lindsay Turner is CEO of media agency Spark Foundry, part of Publicis. We caught up with her to ask about her typical day, and the demands on her time and skillset. Please describe your job: What do you do? I’m the agency CEO. It is a very wide reaching role from working with clients, to […]