What is scrappy marketing and how can it make you more agile?
As marketers, we often spend a lot of time sweating the small stuff.
How Admiral built a full end-to-end car finance solution in four months
At Admiral we recently built and launched a new car finance product in fewer than four months.
It’s also a market-first: the only fully online direct-to-consumer car finance website and the only place consumers can see car finance PCP and HP deals side-by-side with personal loans.
Three reasons why agility works for content creators, not just for techies
As a creative director from an editorial background, agile is a relatively new word for me. But the approaches to making and continously improving product that the word agile encapsulates are not.
Four qualities of an agile marketer
In marketing, buzzwords often emerge and acquire a definition which loses some of the original meaning of the term.
One recent example is the word ‘agile’ which now (capitalized) almost always refers to the project management method with stand-up meetings, sprints, and scrums.
Four things to know about agile marketing before you try it
It’s that time of year again. That time when marketers look at what they’ve accomplished this year and think, should we be doing things differently?
The National Trust on its digital roadmap (and moving from Waterfall to Agile)
When the National Trust launched its new website at the end of 2015, the minimum viable product (MVP) attracted some criticism from users.
But go-live for the new site was only the beginning of the journey for the National Trust – since then, monthly releases have been pretty much standard.
The tech & CX challenge: Playing safe doesn’t cut it any more
Over the last 10 years, businesses have changed dramatically. Gone are the days when companies decided who they communicated to, when they communicated and where they communicated.
Customers now want to do things in whatever way is easiest for them, and with this type of expectation growing, businesses are no longer calling the shots when it comes to customer wants and needs.
What is transformational agility & what are its benefits?
Marketers are adding to or overhauling their technology stacks, media and channels have proliferated and people and processes have had to adapt.
This is the root of the need for digital transformation.
But is the talk of agile change just lip service? What is it? And what are its benefits?
What is digital product management?
If ‘digital transformation’ could be defined by just one of its constituent parts, it might well be digital product management.
So, what is digital product management and how can it be implemented?
Agile development: what do marketers need to know?
How your website, app or software is produced will have a significant impact over how quickly it’s built and its quality.
The technicalities of development methodologies can be intimidating, and appear irrelevant to marketers. But, which approach is used is a critical decision.
It can’t be left to your production team, whether in-house or outsourced.
How Jetstar moved to agile product development: APAC Insights
Many businesses aspire to adopt agile working practices, but the level of investment and reorganisation required to implement this cultural shift often proves to be an insurmountable obstacle.
To find out what is involved with successfully moving a company to agile software development I spoke to David Galovic, senior manager of digital products, technology and delivery at Jetstar.
Nine of our favourite social campaigns from September
As a new month begins it’s time to look back and round up some of the most noteworthy social campaigns we’ve seen in the last 30 days or so.
This time it includes Burberry, Topshop, Peugeot, Paddy Power, Stonewall, Grant’s Whisky and new Instagram ads.
Paddy Power is among the brands that will be speaking at Econsultancy’s Festival of Marketing in November. The two-day celebration of the modern marketing industry also features speakers from LEGO, Tesco, Barclays, FT.com and more.