agile

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Four qualities of an agile marketer

In marketing, buzzwords often emerge and acquire a definition which loses some of the original meaning of the term.

One recent example is the word ‘agile’ which now (capitalized) almost always refers to the project management method with stand-up meetings, sprints, and scrums.

cx

The tech & CX challenge: Playing safe doesn’t cut it any more

Over the last 10 years, businesses have changed dramatically. Gone are the days when companies decided who they communicated to, when they communicated and where they communicated.

Customers now want to do things in whatever way is easiest for them, and with this type of expectation growing, businesses are no longer calling the shots when it comes to customer wants and needs.

What is transformational agility & what are its benefits?

Marketers are adding to or overhauling their technology stacks, media and channels have proliferated and people and processes have had to adapt.

This is the root of the need for digital transformation.

But is the talk of agile change just lip service? What is it? And what are its benefits?

What is digital product management?

If ‘digital transformation’ could be defined by just one of its constituent parts, it might well be digital product management.

So, what is digital product management and how can it be implemented?

How Jetstar moved to agile product development: APAC Insights

Many businesses aspire to adopt agile working practices, but the level of investment and reorganisation required to implement this cultural shift often proves to be an insurmountable obstacle.

To find out what is involved with successfully moving a company to agile software development I spoke to David Galovic, senior manager of digital products, technology and delivery at Jetstar.