AI

Why we need to stop repeating the “50% by 2020” voice search prediction

It’s one of the most famous predictions about voice search – “By 2020, half of all searches will be conducted via voice.” It appears on everything from presentation slides to thinkpieces: the ultimate justification for prioritising voice search; the ultimate proof that soon, we’ll be living in a much more vocal world.

The thing about statistics is that so often, as they’re cited and re-cited, their context is lost. And sometimes, that context can be very important to understanding what a statistic actually means.

The week in martech: Oracle’s tech stack, image tracking & overhyped blockchain

Welcome to The Week in Martech, a new column in which we round up some of the most interesting developments from the world of marketing technology over the past week.

This week, cloud-based software platform Oracle wants its clients to know that its tech stack is not a 7-Eleven (but it’s happy to help them make a chocolate cake), and the blockchain hype in advertising is starting to lose momentum.

AI is the future of customer interaction – but it probably won’t be Microsoft’s Zo

The vast majority of interactive AIs (chatbots, conversational interfaces etcetera) operate on the principle of conversation trees – making them functional but uninspiring to interact with.

In most cases, the programmer defines questions and a list of possible responses that the AI can return – in a similar way that Alexa Skills and Google Home Actions are built. 

How brand marketers are optimizing customer experience in 2018

Improving the customer experience continues to be a top priority for brand marketers.

In our most recent Digital Intelligence Briefing, our survey of more than 2,800 company marketers revealed that ‘optimizing the customer experience’ remains the top choice for the single most exciting opportunity in 2018. 

But how are brand marketers executing this strategy? What exactly are they doing to optimize their customer experience?

How Wimbledon is using AI to enhance the fan experience

From strawberries and cream to its all-white dress code, Wimbledon is a sporting event steeped in tradition. 

But while many of its famous traditions have remained the same since it began in 1877, Wimbledon has also been quietly innovating – particularly when it comes to technology and data.