10 examples of great Airbnb marketing creative
Airbnb is a master of branding and tempting UX. We thought we’d round up some examples, from campaigns to webpages and even little bits of what one might call ‘micro UX’.
10 examples of great travel marketing campaigns
Great marketing creative is always popular on the Econsultancy blog.
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The Insta effect: How the ‘gram is impacting travel marketing & commerce
Instagram has a huge influence on the purchasing decisions of its users. According to reports, 75% of people say that they have bought clothes or beauty products based on something they’ve seen on Instagram.
The best social stories and campaigns from April 2017
April was a whirlwind month in the world of social media. Let’s take a look back at a few of the most noteworthy moments, shall we?
For more social media news, subscribers can download the Econsultancy Q1 Social Quarterly.
Does Airbnb stand a chance in China?
Airbnb is apparently ‘doubling down’ on China by relaunching the company with a new Chinese brand name (ài bi yíng) and increasing headcount in the country.
Reaction to the new name has been mixed, however, and many are already comparing the company’s strategy with other brands who previously failed in China. So, is Airbnb going to struggle too?
Traffic to hotel websites is declining: How should they respond?
There is little doubt that residential rental sites such as Airbnb, VRBO and HomeAway are disrupting the multi-billion dollar hotel business.
There is still significant debate about the long-term impact of that disruption but if a new study conducted by Hitwise, a division of Connexity, is any indication, these sites are complicating hotels’ online efforts.
Airbnb: How its customer experience is revolutionising the travel industry
Airbnb started in 2008 and got its name when its three founders rented out air mattresses on the floor of their San Francisco apartment during a conference.
Since then, the company has come a long way.
It’s been disrupting the travel industry by understanding, and moving with, shifts in consumer behaviour.
Start Me Up! Tagvenue, the Airbnb of venues
Tagvenue was launched in August 2015, and it’s now the UK’s fastest growing venue search engine.
A dry subject, you might think, but the website is a delight and the venues often out of the ordinary.
We caught up with the team to learn more about the startup.
The customer experience revolution requires advertising with purpose
Whether you are in marketing and advertising or product design and management, it is impossible to avoid the term ‘customer experience’.
The two words litter agency pitches, vendor websites, trade press and conferences and, increasingly, job titles.
A no-bullshit framework for growth hacking
Can any marketer simply implement the tricks that Instagram, Airbnb and PayPal used to stimulate growth?
Of course not, but there is a way of thinking and a mindset that will set you on the right path.
Four great examples of marketing to millennials
Millennials, Generation Y, or young adults.
Whatever the label, people roughly born between the years 1980 to 2000 are now said to be the most valuable demographic of all.
The question is – if millennials are the market to target, how exactly should brands be talking to them?
How hotels can personalize the customer experience to compete with Airbnb
My aim with these articles is to cover some of the most important needs in hospitality and explore how brands can use digital touch points to deliver.
In the first of this series of articles I covered the need for recognition and in this article I’d like to focus on personalisation.