Instagram has a huge influence on the purchasing decisions of its users. According to reports, 75% of people say that they have bought clothes or beauty products based on something they’ve seen on Instagram.
Okay, it’s probably disingenuous to pretend that social media is still something nascent and unproven for brands.
April was a whirlwind month in the world of social media. Let’s take a look back at a few of the most noteworthy moments, shall we?
For more social media news, subscribers can download the Econsultancy Q1 Social Quarterly.
Airbnb is apparently ‘doubling down’ on China by relaunching the company with a new Chinese brand name (ài bi yíng) and increasing headcount in the country.
Reaction to the new name has been mixed, however, and many are already comparing the company’s strategy with other brands who previously failed in China. So, is Airbnb going to struggle too?
There is little doubt that residential rental sites such as Airbnb, VRBO and HomeAway are disrupting the multi-billion dollar hotel business.
There is still significant debate about the long-term impact of that disruption but if a new study conducted by Hitwise, a division of Connexity, is any indication, these sites are complicating hotels’ online efforts.
Airbnb started in 2008 and got its name when its three founders rented out air mattresses on the floor of their San Francisco apartment during a conference.
Since then, the company has come a long way.
It’s been disrupting the travel industry by understanding, and moving with, shifts in consumer behaviour.
Tagvenue was launched in August 2015, and it’s now the UK’s fastest growing venue search engine.
A dry subject, you might think, but the website is a delight and the venues often out of the ordinary.
We caught up with the team to learn more about the startup.
Whether you are in marketing and advertising or product design and management, it is impossible to avoid the term ‘customer experience’.
The two words litter agency pitches, vendor websites, trade press and conferences and, increasingly, job titles.
Airbnb is a master of branding and tempting UX.
I thought I’d roundup some examples, from campaigns to webpages and even little bits of what one might call ‘micro UX’.
An interesting week in digital news, we’ve had stories about clickbait, sexism, buyouts and bioelectronics.
As usual, here’s your five minute roundup. Nom nom.
Can any marketer simply implement the tricks that Instagram, Airbnb and PayPal used to stimulate growth?
Of course not, but there is a way of thinking and a mindset that will set you on the right path.
Millennials, Generation Y, or young adults.
Whatever the label, people roughly born between the years 1980 to 2000 are now said to be the most valuable demographic of all.
The question is – if millennials are the market to target, how exactly should brands be talking to them?