airlines

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Consumers are online – are you ready for them?

Covid-19 has forced most consumers worldwide to change their habits and behaviors and to rely on online solutions for things usually done face to face. Brands that are providing their customers with easy, enjoyable and seamless online experiences during the crisis are likely to benefit from these forced behavior changes post Covid-19. If you want […]

KLM: We make €25m per year from social media

When trying to improve your digital marketing skills it’s advisable to learn from the best in the business.

In social media that means taking a lesson from KLM, an airline that can achieves €25m in social sales each year.

At Econsultancy’s Festival of Marketing today KLM’s social media manager Karlijn Vogel-Meijer gave an insight into the company’s strategy, which is built around a laser focus on the customer experience.

The talk kicked off with a reminder of a very important rule for social marketers: you’re a guest at someone else’s party.

Is Ryanair’s URL restructure to blame for its massive drop in search rankings?

Ryanair has been undergoing something of a cultural revolution recently after initiating a novel plan to stop intentionally antagonising its own customers.

It began with a simple Twitter Q&A with CEO Michael O’Leary and has developed into a full-blown marketing campaign aimed at softening the brand image and creating “a new Ryanair experience”.

A major part of the new customer-friendly image is an overhaul of the company’s previously dreadful website.

Gone are the annoying banners and fiddly buttons, replaced instead by an altogether cleaner look with a simple interface and navigation.

Unfortunately something appears to have gone horribly wrong for Ryanair, causing it to plummet down Google’s SERPs for a broad range of important search terms.

The travel industry: airlines slow to adopt responsive design

The travel industry has experienced a great deal of upheaval in years characterised by swift change in customer habits and the impressive unwillingness of many companies to adapt.

To be fair, travel companies have come a long way in the past three to four years. Apps are now common place for airlines and some airports and travel websites are starting to adopt responsively designed websites.

In this post I’ll be taking a look at some recent studies into the mobile strategies of travel companies and airlines.

I’ll be pondering what the best approach is for these companies and whether in fact there’s no sense in avoiding apps or responsive websites, given their respective parts to play in the customer journey.