AJAX

How to make website scraping easy

September is here again and the kids are back to school.

We thought we’d also go ‘back to basics’ and explain how retailers can simplify their data extraction process.

Web scraping is a way of extracting data from websites. Rich data extraction ensures that the most comprehensive product information is extracted from the retailer’s ecommerce site.

This ensures that the data remains accurate and up-to-date and leaves less room for error.

What will Google announce today?

The “boisterous doodle” on the Google homepage is excited about the week
ahead, and the week ahead starts with a Google search event at the
Museum of Modern Art in San Francisco later today.


What’s on the agenda? Google isn’t saying much. The company has told
invitees that it’s an event “you won’t want to miss” and indicated that
it will be sharing its “latest technological innovation” and an “inside
look at the evolution of search.

Google wants to crawl your AJAX

Every day, more and more web designers and developers are taking advantage of new technologies and tools that enable more enjoyable user experiences. From jQuery to Flex, designers and developers have no shortage of options for building more intuitive, responsive and efficient websites.

But many, if not most, of these options come at a price: an SEO hit. That’s because it’s difficult for search engines to make sense of content that is controlled by these technologies and tools.

Google + AJAX = bad news for third-party analytics providers

In my opinion, being able to track how people are finding your website through search engines is one of the most important data points available to business owners and marketers.

After all, since SEO can make or break a website, knowing which search terms are producing organic traffic is crucial to evaluating your SEO success and analyzing what you can do better.

But a new change that Google is testing makes it impossible to track this data if you use a third-party analytics provider.