Why are there still so few voice case studies out there?
Five years on from the initial launch of the Amazon Echo in November 2014, many would claim that we’re in the midst of a ‘voice revolution’.
Alexa, are you a salesperson? How voice assistants could influence purchase decisions
As part of my dissertation for my Master’s in Digital Marketing at King’s College, I thought it would be interesting to find out if voice assistants like Alexa can impact a consumer’s decision while buying fast moving consumer goods (FMCG).
Amazon brings HIPAA-compliant healthcare skills to Alexa
The consumerization of healthcare has organizations in the market rethinking the ways they engage with patients.
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Voice search: Why you shouldn’t just optimise for Google
It’s 2019 at time of writing, which means that we are one year away from that landmark year for voice search: 2020, which numerous commentators still claim is the year that voice queries will make up at least 50% of all web searches.
Is voice commerce a flop?
Consumers have embraced voice-based intelligent assistant devices like Amazon’s Echo Dot and Google Home smart speakers. In fact, on a global basis, the Echo Dot was one of the two best-selling products on Prime Day last month.
But consumer love for these devices apparently isn’t producting a voice commerce boom.
The best digital marketing stats we’ve seen this week
Ladies and gents, welcome to your weekly stats roundup.
This one includes news about social media platforms, voice assistants, email strategies, and more. There’s lots to enjoy in the Internet Statistics Compendium, too, as always.
We tried Alexa as a project management tool. This is what happened.
Home assistants are becoming increasingly popular. Amazon’s Alexa device was the top selling gift last Christmas.
Trainline’s head of engineering: “building our own voice app was a no-brainer”
Voice is “here to stay” according to Jonathan Midgley, Director of Engineering at Trainline, who added that building a voice app was “a no brainer”.
We caught up with Midgley to ask a few questions about how Trainline is using AI in its products.
How will voice technology change consumer behaviour?
Black Mirror might be intent on warning us about the dangers, but artificial intelligence does indeed appear to be taking over our lives.
Most of us seem pretty happy about it though, with voice technology increasingly growing in popularity. According to Kantar Worldpanel, 2.7m households in the UK currently own an Amazon Echo or Google Home device. Across the pond, usage is also on the up, with 55% of US households predicted to own one of these devices by 2020.
Is Amazon Key the key to Amazon’s ownership of the home?
Amazon is part of daily life for millions of consumers, especially the tens of millions of households who subscribe to Amazon Prime. But soon, Amazon might quite literally become the nerve center of many of their homes thanks to a new delivery service called Amazon Key.
What Paddy Power learned about voice interfaces by creating an Alexa skill
Voice interfaces are steadily gaining popularity among consumers, so many brands have been quick to start trials with Amazon Alexa and Google Home devices.
At the Festival of Marketing this morning Paddy Power’s product innovation manager, Stephen McMeel, gave an insight into the betting firm’s own experiments with Alexa skills.
Walmart signs ecommerce deal with Google to fight Amazon
In an effort to fight off Amazon, Walmart is making a bold move.
Yesterday, the world’s largest retailer announced that it is teaming up with the world’s largest search engine.