Alexa

We tried Alexa as a project management tool. This is what happened.

Home assistants are becoming increasingly popular. Amazon’s Alexa device was the top selling gift last Christmas.

While she might still be seen as a novelty by some, there are those who can see the potential of Alexa and how, perhaps in 30 years’ time, we won’t remember a time without her.

TV adverts show Alexa taking control of everyday tasks, controlling a smart vacuum, calling relatives and making purchases. But how does Alexa fare in the workplace, and can we trust her to manage our projects?

How will voice technology change consumer behaviour?

Black Mirror might be intent on warning us about the dangers, but artificial intelligence does indeed appear to be taking over our lives. 

Most of us seem pretty happy about it though, with voice technology increasingly growing in popularity. According to Kantar Worldpanel, 2.7m households in the UK currently own an Amazon Echo or Google Home device. Across the pond, usage is also on the up, with 55% of US households predicted to own one of these devices by 2020.

Why brands should be bothered about (voice)bots

Let me start off with a disclaimer. 

I am not a voice technology expert, conversational designer or even adept in the area of Alexa skills. This piece is written from a marketing perspective and will I hope, have relevance for marketeers wanting to know more about opportunities in this area.