Alibaba

Promotional banner for Singles Day, which reads: 11.11 is coming back! Annual lowest price!
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What can we expect from Singles’ Day in 2018?

Singles’ Day (November 11th) is, by far, the world’s biggest one-day shopping event. While it is still largely focused on China, there are signs it is starting to have an influence on ecommerce globally.  Here’s what you need to know.

Cresco Data’s Anna Trybocka on brand leadership: “It’s not good enough these days to just make money”

On August 17th in Singapore, Econsultancy is hosting an event for client-side marketers which features talks by marketing industry leaders.

The event, ‘Digital Divas’, is slightly different from our other events in that all of the speakers are women and it aims to offer marketers a fresh perspective on the latest industry trends.  Those interested in attending can request their seat here.

The best APAC digital marketing stats from November 2017

Unsurprisingly it’s been a big month for Chinese ecommerce, with Singles Day dominating the headlines.

Our roundup for November is therefore focused on China and ecommerce, but never fear – we bring you a range of fascinating insights into consumer behaviour, as well as some stats from India, too.

Livestreaming in China: Everything you need to know

Livestreaming has been growing rapidly since 2015 in China, thanks to a slew of social apps and better mobile networks.

In this article, we’ll take a look at:

  • the stats behind the rise of livestreaming
  • some brand campaigns
  • important ivestreaming platforms
  • Alibaba’s investment in the trend