How does Pinduoduo do social commerce? What are the secrets to its success? And is there anything that other companies – both within China and in the west – can learn from it?
It’s that time again: 11.11, or Singles Day, China’s answer to Black Friday and the world’s biggest shopping holiday.
Most people are quite familiar with ‘Black Friday’ and ‘Cyber Monday’ shopping holidays by now.
‘New Retail’. ‘Smart Retail’. ‘Boundaryless Retail’. The evolution currently taking place in China’s retail and ecommerce sector goes by a few different names, but in each case, it’s characterised by the use of technology to merge online and offline commerce.
For those unfamiliar with ‘New Retail’ as Alibaba’s Jack Ma calls it, or ‘Boundaryless Retail’, if you prefer the JD.com terminology – essentially it refers to an offline push to open grocery stores (to begin with) that are seamlessly integrated with ecommerce technology.
Singles’ Day, the one-day mega-shopping event in China, was held on Sunday – and again, it broke its own records.
Singles’ Day (November 11th) is, by far, the world’s biggest one-day shopping event. While it is still largely focused on China, there are signs it is starting to have an influence on ecommerce globally. Here’s what you need to know.
On August 17th in Singapore, Econsultancy is hosting an event for client-side marketers which features talks by marketing industry leaders.
The event, ‘Digital Divas’, is slightly different from our other events in that all of the speakers are women and it aims to offer marketers a fresh perspective on the latest industry trends. Those interested in attending can request their seat here.
Unsurprisingly it’s been a big month for Chinese ecommerce, with Singles Day dominating the headlines.
Our roundup for November is therefore focused on China and ecommerce, but never fear – we bring you a range of fascinating insights into consumer behaviour, as well as some stats from India, too.
Asian brands planning to market themselves in China during Singles Day in 2018 have some important lessons to learn from the shopping festival’s performance in 2017.
Livestreaming has been growing rapidly since 2015 in China, thanks to a slew of social apps and better mobile networks.
In this article, we’ll take a look at:
Alibaba is this year referring to Singles’ Day as the ‘11.11 Global Shopping Festival’.
That’s a pretty clear statement of intent, with the online retailer aiming to create a worldwide event.
It also hints at the growing trend of international, cross-border purchases by Chinese consumers, particularly the middle classes.