Stats, sales and successes from Singles’ Day 2018
Singles’ Day, the one-day mega-shopping event in China, was held on Sunday – and again, it broke its own records.
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What can we expect from Singles’ Day in 2018?
Singles’ Day (November 11th) is, by far, the world’s biggest one-day shopping event. While it is still largely focused on China, there are signs it is starting to have an influence on ecommerce globally. Here’s what you need to know.
Cresco Data’s Anna Trybocka on brand leadership: “It’s not good enough these days to just make money”
On August 17th in Singapore, Econsultancy is hosting an event for client-side marketers which features talks by marketing industry leaders.
The event, ‘Digital Divas’, is slightly different from our other events in that all of the speakers are women and it aims to offer marketers a fresh perspective on the latest industry trends. Those interested in attending can request their seat here.
What’s behind the success of China’s social commerce app Pinduoduo?
For most of us in the marketing and technology industries, the term ‘social commerce’ is a byword for ‘a bit of a flop’.
The initial dreams of a perfect harmony between social networks and ecommerce have gradually faded into a reality of unsuccessful Buy buttons and niche communities that failed to catch on, and with the exception of some recent positive press in Mary Meeker’s Internet Trends Report for 2018, that doesn’t show much sign of changing.
The best APAC digital marketing stats from November 2017
Unsurprisingly it’s been a big month for Chinese ecommerce, with Singles Day dominating the headlines.
Our roundup for November is therefore focused on China and ecommerce, but never fear – we bring you a range of fascinating insights into consumer behaviour, as well as some stats from India, too.
Eight Singles’ Day insights for Asian brands targeting 2018
Asian brands planning to market themselves in China during Singles Day in 2018 have some important lessons to learn from the shopping festival’s performance in 2017.
Livestreaming in China: Everything you need to know
Livestreaming has been growing rapidly since 2015 in China, thanks to a slew of social apps and better mobile networks.
In this article, we’ll take a look at:
- the stats behind the rise of livestreaming
- some brand campaigns
- important ivestreaming platforms
- Alibaba’s investment in the trend
All the digital news stories you missed this week
New ad products from Google, Watson buying media, Trump using psychographic profiling – an interesting week in digital news.
Here’s your roundup…
China’s Singles’ Day: Can Western brands take advantage?
Alibaba is this year referring to Singles’ Day as the ‘11.11 Global Shopping Festival’.
That’s a pretty clear statement of intent, with the online retailer aiming to create a worldwide event.
It also hints at the growing trend of international, cross-border purchases by Chinese consumers, particularly the middle classes.
The best APAC digital marketing stats from September 2016
WhatsApp and chicken nuggets are just two reasons why you should enjoy September’s selection of APAC digital marketing stats.
And don’t forget, Econsultancy subscribers can peruse the Econsultancy Internet Statistics Compendium, for more stats.
All the digital news stories you missed this week
Digital news this week has been corking – nothing massive, but all very interesting and plenty that has flown under the radar.
Updates come from Google, Uber, Snapchat, Instagram, Pinterest, Twitter, Alibaba and Tencent.
Here’s what you missed…
A beginners’ guide to Alibaba’s Tmall
For those of you new to Tmall, Alibaba’s B2C marketplace, I thought I’d write a brief introduction.
I’ve included detail of market share, sales, delivery, payment, brands and more.
And for more on this topic, download our China Digital Report, Q1 2016.