Amazon

How Amazon continues to win in beauty ecommerce

Beauty ecommerce has continued an upward trajectory over the past few years, with growth in the market nearly quadrupling between 2015 and 2022. As well as the impact of influencers and social selling, a spike in demand during the pandemic, and direct-to-consumer innovation – one factor in the sector’s growth has been the expansion of […]

Erika Ottela

eBrands COO Erika Ottela on Amazon selling strategy and sustainability

Erika Ottela is the co-founder and COO of eBrands – an ecommerce aggregator. We asked Erika about her journey with eBrands, the importance of Amazon and other ecommerce marketplaces, and her advice for entrepreneurs in the industry. Tell me about eBrands – what was the motivation behind starting the company and how does it operate? […]

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“Ecommerce is mostly marketplaces”: Colin Lewis on how brands can seize the marketplace opportunity

“Over 50% of the gross market value for the top six ecommerce players in the world is on marketplaces,” Colin Lewis, CMO of OpenJaw Technologies and author of Econsultancy’s Third-Party Marketplaces Best Practice Guide, told attendees at Econsultancy Live this week. Despite the continuing domination of big retailer.com sites, and the rising trend for direct-to-consumer […]