Amazon

Amazon

Amazon in Asia-Pacific: A 2019 update

It’s been nearly two years since Amazon was poised to launch its B2C ecommerce platform throughout Asia-Pacific. How well has it gone – and should marketplaces and brands still be worried?

Amazon’s new FC Ambassadors program is bad social media strategy

Amazon might be the master of ecommerce and, increasingly, just about everything else. But following the discovery that the company is employing workers to defend it on social media, it is clear that Amazon has yet to master the art of reputation management on social media.

The past several years have been especially prosperous for Amazon, and 2018 has seen the company’s fortunes – as well as that of its founder and CEO, Jeff Bezos – rise to new heights.

Campbell’s is launching a new product online exclusively for the first time ever

Campbell Soup Company, colloquially referred to as Campbell’s, has achieved a notable first in its nearly 150 year history: it launched a new product exclusively through online retail channels.

V8+Hydrate, which won’t be available in-store until November, aims to quench consumer thirst with a low-calorie, vegan-friendly, non-GMO and gluten-free hydration beverage. It incorporates the storied V8 brand name, which has been a staple in Campbell’s lineup since 1948, and given this, it would appear that Campbell’s first-ever ecommerce-first product launch is associated with a product it has high hopes for.