Amp

Pepsi goes down with AMP on failed iPhone app

When it comes to dating, the difference between sucess and failure often comes down to delivery. And as PepsiCo. learned this week, even a good bit of self-deprecation can’t fix a poorly executed pick up line.

Pepsi’s AMP energy drink released a new app — “Amp Up Before You Score” — which got into trouble with more than a few people for the way it approached the fairer sex. 

Pepsi quickly took to social media to apologize, but by broadcasting the apology across platforms and brands (and including a self-depricating hashtag), Pepsi helped turn the tkt into a tempest.