Android

Five implications of Android Instant Apps for marketers

Android Instant Apps allows Android apps to run instantly, without requiring installation. Users will simply tap on a URL.

Developers will need to ensure their apps are ‘modularized’ and then will be able to offer this service to users on Jelly Bean OS or later.

Many have hailed this announcement from Google’s recent I/O event as the most exciting. So what are the implications?

Google pushing hard to extend influence to apps

The rise of native apps is one of the biggest threats to Google’s dominance, but the search giant isn’t sitting idly by.

In fact, slowly and sometimes quietly, it’s increasingly working to extend its influence into the apps Googlebot can’t reach.

Six ways mobile can ease traveler stress and increase bookings

We’ve all been there. It’s the day of travel and you’re scrambling to get to the airport. Tempers are high, boarding passes are scattered, your arms are already sore from lugging that heavy suitcase down the stairs.

But traveler anxiety starts well before the big day, stretching back to the initial stages of the planning process.

During each unique stage of the mobile journey, travelers experience changes in their mindset and behaviors, requiring brands to take a closer look at how to close the gap between what users want and what they are offering on mobile.

Start Me Up! A profile of social treating app Givvit

Givvit is a new mobile app that enables users to send their friends small gifts, an activity it describes as ‘social treating’.

Available on iPhone and Android, the treats include things like boxes of chocolates, flowers, restaurant vouchers, or a pint in your local pub.

How are brands driving TV ad viewers online?

This is an investigation to see how the adverts in a commercial break try to get people online. Here’s an early spoiler: they don’t try very hard at all.

Ericsson ConsumerLab discovered that, out of 15,000 people surveyed, 75% use mobile devices at the same time as they watch TV. Nielsen discovered that eight out of 10 global mobile users similarly multitask when they should be paying attention to Eastenders.

These statistics basically just tell us what we already know. People second-screen. In fact they (I say ‘they’, really I should be saying ‘I’. I am after all people) second-screen relentlessly, without prejudice all the time.

It’s not out of boredom either; it’s mainly to supplement the enjoyment of what I’m watching with extra information. “So the character of Deathlok in ‘Agents of Shield’ had three different alter-egos in the comic books. INTERESTING.”

Although when adverts do appear, that’s when I start looking at my mobile or laptop out of boredom.