The tablet market was virtually non-existent two years ago, but all that changed with the launch of the iPad.
Since then, Apple has sold more than 55m iPads, and with other manufacturers launching their own tablet PCs, this means that a significant proportion of users are accessing the internet via tablet devices.
For marketers and online retailers, the tablet user represents an interesting opportunity. This is a target market that generally has more disposable income, and often has different usage patterns to mobile or desktop consumers.
Stats suggest that tablet users convert well, and in some cases have a higher average order value.
I’ll look at the key trends in the tablet market, how people use these devices, what publishers and retailers can do to make their websites more usable for tablets, and we’ll look at brands that have adapted well to the iPad and other tablets.