apac

State of Ecommerce Marketplaces in Southeast Asia and Taiwan: Webinar resources

State of Ecommerce Marketplaces in Southeast Asia and Taiwan: Webinar resources

Webinar recording Feedback? We would like to hear from you: please click here to take our short survey. Reports referenced and further reading State of Ecommerce Marketplaces in SEA & Taiwan Shopee: Localizing Ecommerce in SEA & Taiwan APAC Ecommerce Quarterly Q1 2018 Ecommerce Performance Ecommerce Best Practice Guide Technology for Ecommerce Report Blog: Five ways ecommerce brands […]

Tackling branded paid search in complex APAC markets

Local technology and expertise is the key to biddable media success in the APAC region.

I recently spoke to Hannes Ben, Chief International Officer at independent agency Forward3D, about the skills needed in APAC and the idiosyncracies of branded paid search.

Digital in Asia Pacific: Four things you need to know

With internet users in Asia Pacific (APAC) now making up 50% of the world’s total online population, the region presents an exciting opportunity for digital marketers.

APAC is also the fastest growing digital economy in the world, with the number of internet users increasing by 27% between March 2015 and September 2016 — but for westerners it can prove a tough nut to crack.

It’s important to understand some crucial facts in order to realise the huge business potential.

Digital marketing in Asia: Spotlight on Malaysia

For many global brands, trying to drive business through digital marketing in an unfamiliar country is a hefty challenge.

There are local languages, media platforms, and cultures to consider and so often it’s best to use a local or global agency, or not bother at all.

But in our digital age, it is possible to at least test a new market and decide on its potential with hard statistics.