API

How to build your own price comparison API in 30 minutes with no code

I’ve been experimenting with data APIs for a couple of years now. I’m not a professional developer but it’s a lot of fun to get stuck in to see what cool content and tools can be produced.  

Lately I’ve been experimenting with kimono which promises to turn websites into structured APIs from your browser in seconds.

It aims to removes the intimidating technical boundaries previously needed to develop your own API.

Sound interesting? I certainly think so!

Thinking mobile first? Think again…

In a world where device fragmentation is increasing, taking a mobile-first approach is yesterday’s thinking. 

There’s no doubt that the smartphone has changed the way we all engage with the world around us.

We’re all glued to apps on our mobiles (Flappy Bird anyone?). And website owners have seen the steady, inexorable rise in mobile traffic to their sites, which spawned the inevitable rethink about how web experiences are delivered on mobile devices (yes, I’m looking at you responsive design).

So it isn’t surprising that the world is talking about making sure you take a ‘mobile-first’ approach. But I disagree.

The Twitter API: human meets programmatic

The official launch of the Twitter Ads API was inevitable but still important for the marketing ecosystem. One of the world’s biggest human-fed and –curated platforms has taken a step in the right direction – using technology to help make marketers’ lives easier.

Twitter is taking a page out of the playbook of Facebook, which started its journey toward a mature advertising business with its own API in 2009. They built on this success with the launch of Facebook Exchange in 2012. As one of the original FBX partners, we have seen the data and scale available become important to many top brands.

APIs: five opportunities and threats for SMEs

APIs (Application Programming Interfaces) are being rapidly adopted by large companies, public bodies and small tech start-ups with equal amounts of enthusiasm. But that’s not the case for small and medium enterprises (SMEs).

Tech startups and large companies have clear justifications and well-documented commercial incentives for constructing an API. Something else they share in common is the presence of a strong internal advocate, or API evangelist, who will personally back the API initiative and put dedicated time and energy into implementing their API strategy.

In small and medium companies the justification is less clear. The barriers to adopting API technology appear larger and the business benefits appear smaller.

In many cases the decision maker is the CEO of the SME who may not fully understand the potential opportunities or threats that APIs may mean for their business. This lack of understanding about API technology represents a significant commercial handicap for SMEs.

Here are five API opportunities and threats that every SME should be aware of: