App Indexing

What were the big SEO trends of 2015?

It’s as traditional (and as enjoyable) as Cliff Richard’s Mistletoe and Wine. Yes, we’re getting in there early with our annual trends roundups, beginning with SEO.

We’ll be featuring annual digests from many other digital channels over the coming weeks, as well as looking forward to 2016 with a few sage predictions.

So, what was most noteworthy about SEO in 2015?

Google pushing hard to extend influence to apps

The rise of native apps is one of the biggest threats to Google’s dominance, but the search giant isn’t sitting idly by.

In fact, slowly and sometimes quietly, it’s increasingly working to extend its influence into the apps Googlebot can’t reach.