With so much competition across the app stores, it’s essential for businesses to consider their marketing strategy long before the planning and build of their app, not just as an afterthought.
There are a huge number of apps out there. The market leaders, Apple and Android, have nearly 800,000 in their individual app stores.
The Windows Phone Store now has over 150,000 and BlackBerry announced 70,000 apps at the Blackberry 10 launch in January.
With so many apps to contend with, it’s essential for businesses to be conducting target audience analysis and competitor analysis right from the beginning in order to stay ahead of the competition.