app review

eBay’s focus on UX pays off: mobile app review

To mark its 20th anniversary, eBay has launched a brand new version of its mobile app for Android and Apple. 

eBay claims the new design provides an improved shopping experience and that browsing and buying items is now much easier. I thought I’d check it out and see for myself.

Introducing the handy Festival of Marketing mobile app

The Festival of Marketing begins in just two days time, so it’s probably about time you downloaded the official app.

That’s assuming you’re coming of course, because if you’re not then it might not be all that useful for you…

Available on iPhone, Android and Windows Phone, the festival app acts as a hub for all event information – from a comprehensive agenda of the event’s 10 content streams and interactive maps, to transportation, speaker and sponsor details, and insight into what’s happening at the event’s Festival Village and the Digitals Awards.

Here I’ll give a totally impartial run through of the main features and how it will help improve the festival experience for all attendees…

The new Google Analytics iOS app: a review

Google released its first analytics app for iOS at the end of July, which follows on from the release of a new Android version in June.

As someone who has been pinching and zooming to view our site’s stats on a mobile browser, the new mobile app is more than welcome.

So how well does it work? And how does it compare to the desktop features? 

iPlayer Radio is a great addition to BBC’s mobile portfolio

The BBC has just unveiled a new iPlayer Radio app for iPhone, with an Android version coming soon.

It adds to the BBC’s portfolio of mobile apps and extends the iPlayer brand which has been a huge success for the broadcaster.

The BBC received deserved praise for its Olympic mobile app that gave users access to a huge range of video content and news from every event at the Games.

The iPlayer Radio app therefore has a tough act to follow, but how does it stack up…

App review: P&G’s Beauty Recommended

Earlier this year Procter & Gamble (P&G) announced that it was re-evaluating its $10bn ad budget to focus more on digital.

As part of its new strategy it has launched a Beauty Recommended app that is essentially a condensed version of its existing online magazine.

The app, which was developed by Grapple, offers beauty tips and trends, recommendations from make up artists and competitions. It also includes three tours of central London.

P&G calls Beauty Recommended its “breakthrough beauty app”, but is it any good?

Mobile app review: Travelzoo

Deals site Travelzoo made its Android app available to UK subscribers last week following its launch in the US earlier this year.

The company has seen mobile traffic double from 10% to 20% in the past six months, and has achieved 650,000 app downloads worldwide.

The new app offers access to travel, entertainment and local deals, as well as enabling users to redeem vouchers through their smartphone.

It has already achieved more than 10,000 downloads in the Play Store, but is it any good?

App review: Naked Wines for iPhone

Naked Wines this week launched an iPhone app for use by registered customers on the site (Angels in NW parlance). 

The app allows users to review wines, connect with other customers, and place orders. 

Since it’s a good excuse to order some more wine, I’ve been having a closer look at the app…

The Times: iPhone app review

The Times’ iPhone app has been out for some time, but the newspaper recently relaunched the app, making it free for a limited period of time. 

The newspaper says it now has more than 100,000 digital subscribers, though it doesn’t say how many are subscribing via the website or on other platforms such as the Kindle and iPad.  

Clearly, The Times hopes that a free preview of the mobile app will convince people to pay the £2 per week subscription when the paywall comes back down. 

Carcraft: iPhone app review

Used car supermarket Carcraft launched an iPhone app recently, which allows users to search the stock from their phones, and also make a finance application. 

Carcraft already has a smartphone enabled website, but the new iPhone app offers a more attractive interface, and a new ‘Love this Car’ feature. 

HMV: iPhone app review

Entertainment retailer HMV recently launched an iPhone app, which allows users to browse and buy from its full product range. 

The new app has been developed by MoPowered, which is also behind the Next and Waterstone’s apps. I’ve been trying the new app out…