app store optimisation

Are marketers underestimating the power of apps?

In a mobile-first environment, marketers need to ensure they are providing highly-customised mobile-friendly experiences both in-browser and in-app. 

Last year it was forecast that mobile searches would eclipse desktop and tablet searches, a prediction that rang true.

How to market your app across the app stores

As it stands, Google Play and Apple’s App Store have around 700,000 live apps each, followed by Windows with 126,530 and Amazon with just over 50,000 apps. As app numbers continue to increase, so is the competition for search-friendly and visible apps.

A number of people are starting to talk about app store SEO as developers and marketers look for ways to ensure their apps can be found across the app stores.

We’ll be focusing on both the App Store and Google Play for this post, solely because there currently isn’t enough research on SEO for Windows Marketplace or Amazon’s Appstore.